"There are so many vegetable buns that are simply worth it, and the price is very high!"
"The dish was received, very fresh and tempting, and the vegetables were grouped so many times, this is the most valuable one!"
"The thing has been received, after unsealing, we must take the dolls to the orchard to pick!"
"Thank you to the staff of the gourd picking for your patience, hard driver masters, thank you again!"
……
These are the feedback messages that appear every day in the group of leaders of the gourd picking.
Hulu picking is a fruit and vegetable picking brand under Shanghai Aizhiguo Agricultural Technology Co., Ltd., and nearly 1,000 government-listed trustworthy orchards and pollution-free green orchards, providing parent-child family fruit picking services for millions of parent-child families in 16 major cities such as Shanghai, Zhejiang, Jiangsu, Guangdong and Beijing.
As one of the key enterprises in Shanghai to ensure the supply of daily necessities, gourd picking has dug deep into the advantages of the platform itself during the special period of epidemic prevention and control, actively docked the needs of both ends of production and marketing, and become the "glue" of farmers, logistics and citizens, and played its own responsibility and responsibility in the city's production and marketing docking.
Swipe left and right
In the face of unsalable agricultural products
Urgently set up an epidemic prevention and supply protection team
"Due to the long-term cooperative relationship with Shanghai Farms, at the beginning of the epidemic, we sorted out the information provided by the farms for agricultural products for the first time." Huang Yuzhou, the founder of Hulu Picking, with the professional sensitivity of many years of operation, joined hands with 13 well-known farms in Shanghai on March 24 to release "Fresh Vegetables and Fruits, Delivered to Home" on the WeChat public account of "Hulu Picking". Hulu picking unites 13 well-known farms in Shanghai to fight the epidemic together! Launched a package of agricultural products and delivery services to assist qualified farms to deliver vegetables to the doorsteps of citizens, and once released, they received ordering calls from many citizens.
And that's just the beginning. "Feeling the tight atmosphere of Shanghai's supply and supply of gourds, we urgently set up a 12-person Shanghai epidemic prevention and supply team." Huang Yuzhou introduced, "As the leader of the group, we also set up a front-end product procurement team, a product design and editing group, a group management and operation group, a back-end logistics distribution team, and a customer after-sales group, and proposed the 'gourd picking vegetable basket protection package' project to help the government solve the problem of farmers' vegetables, melons and fruits, and help citizens solve emergency needs." ”
Different from the mature production and marketing model of large cooperatives, small and medium-sized agricultural growers often only know how to plant, and the previous wholesale market sales and vegetable vendors' door-to-door purchase models are blocked during the epidemic period, and they are facing a huge dilemma of slow sales of agricultural products.
"After the outbreak of the epidemic, the problem of unsalable agricultural products is relatively prominent. In order to solve the problem of disconnection between production and marketing of 'vegetable garden' to 'vegetable basket', our committee has set up a production and marketing docking work group, which is online and offline at the same time to ensure that the supply of agricultural products in the city is stable, the price is stable, and the production of real estate agricultural products is stable and the sales are smooth. The relevant person in charge of the Municipal Agricultural and Rural Committee introduced.
Open up channels
Become the "glue" of farmers, logistics and citizens
On April 12, Hulu Picking became the city's epidemic prevention and control living materials guarantee enterprise, and Huang Yuzhou also joined this production and marketing docking work group. With the endorsement of the government, Huang Yuzhou has more confidence in choosing agricultural products and farmers. While connecting farmers and collecting information on agricultural products, the staff of gourd picking will also guide them to complete the preliminary preparations such as category integration and product packaging.
"Logistics and transportation, at the beginning, has been encountering difficulties, with a guarantee certificate but no vehicle, with a car but no pass, with a pass but can not be sent." In order to solve the city's distribution problems, gourd picking is a two-pronged approach, on the one hand, docking the Songjiang District Agricultural and Rural Committee and the Jing'an District Commission of Commerce to issue a guarantee pass to increase their own transportation capacity, on the other hand, excavating China Post delivery resources, with the support of China Post's transportation capacity, finally achieved the city's material transportation unimpeded.
Agricultural products and transportation capacity have been solved, where to find sales?
With nearly 1.5 million parent-child family users in Shanghai, it is the advantage and confidence of gourd picking to participate in supply. It is precisely with such a solid fan base, with more than six years of accumulated brand advantages and brand trust, Hulu Picking has gathered 500 user "group leaders" distributed throughout the city in a very short period of time.
Up to now, gourd picking has helped Shanghai and Zhejiang to solve the problem of vegetable sales of 400,000 tons, pork sales of 500,000 tons, melon and fruit sales of 100,000 tons, other products sales of 300,000 tons, and the highest order volume of single-day affordable vegetable epidemic prevention packages can reach more than 10,000 orders. At present, it has reached an exclusive strategic cooperation with Jinshan District Langxia Lianzhong Mushroom for community group purchase, launched the "Mushroom Town Anti-epidemic Package", selling nearly 15,000 singles; cooperating with Songlin Pork in Songjiang District, with sales of more than 5,000 singles; helping melon farmers in Chongming and Pudong to sell more than 2,000 Yugu melons; helping Qingpu Liantang Zibai sell more than 2,600 singles.
Corn Pumpkin Cereal Set, Leafy Greens, Chili Set, Dr. Shan Pork Set, Fine Fruit Gift Box, Milk & Eggs... The fresh group products with rich variety, excellent quality and affordable sales have been favored by many leaders and have also received unanimous praise from buyers. All the "gourd picking vegetable basket guardian packages" launched by the platform have achieved user satisfaction of 99%, the repurchase rate has reached an average of 3 times in a week, and the purchase of more than 3 goods has reached 50%.
These are the biggest compliments for the hard work of every member of the gourd picking and supply team. In addition to the time of sleep, at least 18 hours a day need to be in front of the computer; vehicle coordination in the early morning, late-night dispatch delivery, a dry is an all-night; pre-sales careful explanation over and over again, a phone call during delivery, after-sales timely care, all tired in the user's voice of thanks have become insignificant.
When talking about the future development direction, Huang Yuzhou said that he will continue to uphold the company's purpose of "helping farmers make money", unite more than 1,000 orchard resources across the country, jointly create a brand of fresh and fresh fruits for gourd picking, select local vegetables and melons in Shanghai, and let the citizens eat fresh and assured agricultural products; at the same time, do a good job in helping farmers give back after the epidemic in Shanghai, and select high-quality agricultural and sideline product resources in Yunnan-Guichuan, Chengdu-Chongqing and Tibet to enrich the citizens' tables.
Text: Xu Yibin