At the 2024 Beijing International Auto Show, the new pure electric BMW i4, as another new car for the world premiere of the BMW brand, attracted widespread attention from users and fans. One thing to say, compared with the BMW new-generation concept car that debuted on the same stage and came to China for the first time, the limelight and eye-catching degree of the new i4 is not too popular, but at the press conference on the first day of the auto show, the director of the BMW Group responsible for customers, brands and sales business Gao Le summarized and introduced it really eye-catching: the total global sales of the pure electric BMW i4 in 2023 will exceed 80,000 units, making it one of the best-selling luxury pure electric models. Read on, I believe you will have a deeper feeling and understanding of the success of the 4 Series.
With electricity as a horse, far ahead
It is the favorite "Baby Bar 4" among young people
As an important member of the BMW 4 Series family, the all-electric BMW i4 is the BMW Group's best-selling all-electric model in the world, and it is also a global model produced by the BMW Group's plant in Munich, Germany. For example, in the 2023 BMW US market sales announced by BMW North America, the 4 Series family sold more than 50,000 units throughout the year, which significantly exceeded the 3 Series' nearly 34,000 units, thanks to the 22,000 units contributed by the i4 after the joining, making the annual sales growth of the 4 Series reach an astonishing 37.4%.
As BMW's most important all-electric global model, the BMW i4 has helped the BMW Group deliver more than one million BEVs worldwide. In China, where the new energy market is developing rapidly and accounts for a significant proportion of the world, the average age of BMW i4 owners is only 32 years old. The reason why it is so favored by young people is that its pure coupe DNA, powerful acceleration performance and dynamic and luxurious driving experience are all important factors and irresistible attraction. Nicknames given to their cars by owners such as "Baby Bus 4" are also filled with a relaxed and lively atmosphere and appeal, and this cute name is all the rage and has become a fashion trend.
As a four-door coupe model, the pure electric i4 brings more practical rear space and a more convenient liftback electric tailgate, coupled with a lower cost of energy use, which is also an outstanding advantage based on real needs. It can be said that the BMW i4 can be so widely and cordially recognized by consumers, which further shows that BMW does have a deep understanding of the needs of modern luxury youth.
The 4 Series has sold nearly 400,000 units worldwide
The performance of pure electric vehicles is unveiled, and the internal combustion engine is still strong
Now, the new pure electric BMW i4 stands on the outstanding performance of the new debut, if you count the older fuel brothers on the other side, the heavyweight of the entire 4 Series family cannot be ignored: the current BMW 4 Series has sold nearly 400,000 units worldwide since its launch in 2020. In the Chinese market, which is full of opportunities and competition, the BMW 4 Series family is firmly in the top sales of the luxury midsize coupe segment in 2023. It can be seen that for BMW, the pure electric market of the i4 is developing rapidly, and the internal combustion engine models represented by the traditional 4 Series are still strong.
With the two-pronged approach of oil and electricity, BMW's sales have blossomed. An important connotation of BMW's all-out electrification lies in the increase in the sales proportion and status of mainstream pure electric models in new energy vehicles, but this does not come at the expense of weakening or even abandoning fuel vehicles. When a brand that goes hand in hand with both gasoline and electricity collides with a market with the same diversified needs, it proves once again that BMW's open drive technology route is of great significance.
There is no doubt that the BMW 4 Series family now occupies a leading position in the luxury mid-size segment, both in terms of sales and in terms of volume. As a high-end mid-size luxury coupe that is not popular and niche in the traditional impression, the BMW 4 Series now has a large number of owner fan groups, and its popularity, volume and influence are far ahead of the same class models. Young man, BMW does understand you.
The 4 Series has been relaunched
The configuration is full of strength, and the price is more sincere
A few days ago, the new BMW 4 Series Coupe and Convertible Coupe also ushered in the launch of China, BMW first showed full sincerity in the new pricing: the official price of the 430i Coupe M Sport Night Package is 426,900 yuan, compared with 479,900 yuan before the facelift, and the official price of the 430i Convertible Coupe M Sport Night Package is 526,900 yuan, while the official price of the high-end model facelift is 576,900 yuan before the facelift.
In addition, the new BMW 4 Series has canceled the previous 425i M Sport Midnight model, so that the 425i and 430i models with two power specifications directly correspond to the two configuration specifications, and consumers have a clearer choice gradient, and no longer have to worry about the difficulty of choosing.
The key is that the update of various designs and the upgrade of configuration have also raised many of the unique shining points of BMW 4 Series to a new height, and in the context of the price reduction of high-end models, it has become a BMW upgrade gift package with great discounts and even "free gifts":
The longitudinal star grille, newly designed front LED headlights, and the same laser taillights as the M4 CSL (optional) enhance the appearance of the 4 Series, while the two new York Corner Green and Flame Red paints and M carbon fiber interior trim strips are also used for the first time in the BMW 4 Series.
On top of the new 4 Series, the sporty essence of the BMW brand is more naturally evident by the combination of a more distinctive design aesthetic and a better driving pleasure in this class-leading sports car series.
Write at the end:
In 2023, the BMW 4 Series family will firmly be the sales champion in the Chinese segment, which is remarkable and not easy. On the one hand, with the emergence of new forces, the competition in the Chinese market is extremely fierce, and on the other hand, the personalized consumption upgrade of young user groups has become a trend, and a new growth pole is growing day by day. Personality sports medium-sized coupe has a broad market in China, whether it has the ability to win, it depends on whether it really has real kung fu and real sincerity.
The BMW i4 is the first of its kind in the EV market with its pure coupe DNA, and has helped the BMW Group deliver more than one million BEVs worldwide. The traditional value and performance of the internal combustion engine also continue to stand firm with the 4 Series, which continues to lead the segment success with the example of pure driving pleasure for BMW, both gasoline and electric. With the endorsement of the far leading sales, the sincerity of the upgraded configuration, and the oil and electricity, there is always one suitable for you. With such a new 4 Series, you can start rushing with confidence.
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