It's coming, it's coming, it's coming with the latest data!
Recently, Counterpoint released a report on the domestic smartphone market data for the first quarter of 2024, which really made many people applaud.
Let's take a look at the key data to see the solid growth momentum of China's smartphone market in the first quarter of 2024.
1. Sales growth: According to Counterpoint, China's smartphone sales increased by 1.5% year-on-year in the first quarter of 2024, marking the second consecutive quarter of positive year-on-year growth.
2. Growth in market share in the mid- to high-priced segment: In terms of price segments, the market share of smartphones in the mid- to high-priced segment of $250 to $399 increased by nearly 10% year-on-year in the first quarter of 2024, accounting for 25.5% of overall sales.
3. Brand competition pattern: In terms of brand, vivo occupies 17.4% of the market share, while Honor won the championship of China's smartphone market with a market share of 17.1%, achieving a year-on-year growth of 13.2%.
4. Market recovery momentum: Counterpoint analysts pointed out that the recovery momentum of China's smartphone market is accumulating, especially during the Spring Festival, sales promotions are the main factor driving sales growth.
Okay, that's it for the official explanation, let's take a closer look at some points.
Looking at the picture, it is estimated that everyone is a little blind, and some data is still intuitively displayed for everyone to see, everyone, please see:
Vivo: 17.7% in 2023 and 17.4% in 2024, down 0.4% year-on-year
Honor: 14.7% in 2023 and 16.1% in 2024, up 11.5% year-on-year
Apple: 19.7% in 2023 and 15.7% in 2024, down 19.1% year-on-year
Huawei: 9.3% in 2023 and 15.5% in 2024, up 69.7% year-on-year
OPPO: 18.4% in 2023, 15.3% in 2024, 15.5% below the same level
Xiaomi: 13.6% in 2023 and 14.6% in 2024, up 8.6% year-on-year
Comparison chart, is this data more intuitive, just like the above, Huawei's rise rate is very outrageous.
In addition, there are also many mobile phone brands in a state of decline, among which Apple is the most serious decline among all brands.
At present, Apple's market share has fallen to 15.7%, a decrease of 19.1%. Even though it has carried out price reduction activities in recent months, the decline in sales has not stopped.
As for the reason, everyone who understands it understands, after all, Huawei has returned to competition, and the momentum is huge, and Apple's comfortable days may become a thing of the past.
In Q1 data, Huawei's market share has reached 15.5%, soaring 69.7%, just barely surpassing Apple.
Now, as the two most influential brands in China's high-end smartphone market, Huawei and Apple's performance in the first quarter may indicate that China's high-end mobile phone market pattern is about to usher in a new change.
Xiaobian also believes that Huawei will surpass in the second quarter, after all, the big sales of Huawei Mate 60 series, Nova12 series and Mate X5 series have greatly promoted the growth of Huawei's sales.
Not to mention, Huawei also recently launched the Pura70 Ultra and Pura 70 Pro, officially launching the Pioneer program, while the Pura70 Pro+ and Huawei Pura 70 also came out through this program at 10:08 on April 22.
As Huawei's latest flagship series, the Pura 70 series has a starting price of 5,499 yuan, and the starting version is 12GB+256GB, and the price and storage version are basically the same as the Huawei Mate60 that will be launched in 2023.
I have to say, this is really a happy thing!
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