As a company in the Apple supply chain, most of the rise and fall is closely related to Apple.
Since entering the Chinese market, Apple has a large number of loyal fruit fans, and its mobile phone market share has always ranked in the top five. After Huawei was suppressed by the United States, Apple was even more successful, and its market share increased significantly, once again ranking first in China's mobile phone sales list.
Apple is not only doing well in the Chinese market, but also its main production base in China. Therefore, netizens have always been controversial about who will lose more once Apple leaves China. Gou said that the consequences are unimaginable, but many people think that for a big country like us, this loss is nothing and can be quickly compensated.
An Apple mobile phone, the parts inside are very many, but after disassembly, it is found that The presence of Chinese parts in the Apple mobile phone is not strong, and the core chips and other parts are in the hands of enterprises such as the United States, and Chinese companies can be replaced at any time, and the dependence on Apple is very strong.
Among Apple's 200 major suppliers, Chinese companies account for the largest number of enterprises, but most of them have no say. Many Chinese companies have relied on apples to live a very moist life, make profits, and some even become the richest. But the customer is single, over-reliant on Apple, and once kicked out, it will be in trouble.
Listed company OFILM is expected to lose 1.9 billion to 2.7 billion yuan in 2021, due to the impact of the termination of procurement by a specific customer, which is understood to be Apple, resulting in a 98% plunge in profits. Being smashed by the "owner" has no choice. Therefore, CCTV has called for reducing its dependence on Apple.
Not only OFILM, Zhou Qunfei, who became the richest woman with his back to Apple, did not have a good life with Lansi Technology. From 2017 to 2020, Apple became the largest customer of Lens Technology, with a revenue contribution of more than 40%, which also made its stock price soar, and Zhou Qunfei became the richest woman in China.
However, in 2021, the profit of Lens Technology is only 2.088 billion yuan, a decline of more than 50%, directly cut. Now its market value has also been cut off, evaporating more than half. Why this situation occurs is not because Apple has lowered the price of suppliers to obtain more profits.
For Apple, these suppliers can be replaced at any time, and if they do not reduce profits, they will change to another one. For Chinese companies, once they are kicked out, the losses are very heavy. Therefore, Lens Technology has begun to transform, the layout of new energy vehicles, intelligent terminal assembly and other businesses, on April 7, Lens Technology will increase its investment in smart wear and touch function panel projects to 5.406 billion yuan. This is a good sign that Chinese companies have begun to act to reduce their dependence on Apple.
After Lens Technology, another Chinese company launched an action to get rid of "Apple dependence". On April 22, Luxshare New Energy (Anhui) Co., Ltd. was established with a registered capital of 180 million yuan. From the perspective of business scope, it is mainly engaged in component manufacturing, inductor manufacturing, etc., which shows that Luxshare Precision has laid out a new business.
Wang Laichun, the founder of Luxshare Precision, is a very legendary woman. Starting from foxconn's assembly line workers, with their own efforts, they gradually entered the management. In 2004, Wang Laichun founded Luxshare Precision to produce connectors. In less than 20 years, Luxshare Precision has become one of the representative enterprises in the field of science and technology in mainland China, entering the top 500 Chinese enterprises. In 2021, the revenue was 154.106 billion yuan, an increase of 66.60% year-on-year.
However, Luxshare Precision is also one of Apple's suppliers and also relies on it. In order not to follow in the footsteps of OFILM, Luxshare Precision has now begun to create a second growth curve. Previously, Luxshare Precision has invested in Chery Holdings, smashing tens of billions of yuan to become its fourth largest shareholder. And the establishment of a joint venture company, engaged in the development and manufacture of new energy vehicles, can be regarded as the official entry into the field of new energy vehicles.
In recent years, Apple has repeatedly rumored to relocate production lines, after which 8 production lines have been relocated to India, and now it has begun to produce products such as iPhone 13 flagship mobile phones. The migration of production lines will inevitably bring about the adjustment of suppliers. For Chinese companies that rely on Apple, it is long overdue to diversify their layout and avoid a single customer and a single business. For enterprises that have grown to tens of billions and hundreds of billions of dollars, it is even more necessary to increase research and development innovation and enhance their competitiveness in order to have more discourse.
In addition to Lens Technology, Luxshare Precision, such as OFILM, LingYizhi Manufacturing, Goertek shares and other Chinese companies, have also laid out new businesses, it seems that CCTV's appeal has worked, hoping to gradually reduce the dependence on Apple.