As a well-known brand in the intelligent projection industry, Fengmi is currently changing the market pattern at an unprecedented speed and has shown strong strength. According to the data of "TOP Brands in the National Intelligent Projection Market in Q4 of 2021" officially released by LOTTO Technology (RUNTO), the sales of Fengmi (including Xiaoming) have risen to the third in the industry, and the market share has reached 7%! In the top two places are the "old powerhouse" Pole Rice and Nuts.
From the sales of the whole year of 2021, the fourth quarter contributed the most to the market, accounting for 32% of the annual sales volume in one quarter (1.58 million units); sales accounted for 35% of the whole year (4.6 billion yuan). In this way, the data reference for the fourth quarter of 2021 is very high.
So what is the strength of Fengmi, and what are the future development prospects? In order to make it easier to understand this problem, we have to start from its origins.
The parent company of Fengmi Technology is a listed company on the Science and Technology Innovation Board, also known as "the first share of A-share laser display" and "the king of new displays", Guangfeng Technology, whose business covers home, core devices, laser theater, laser engineering, etc. Among them, Fengmi's main field of attack is home laser projection products, and the current product line has realized the full line from high-end laser TV, to cost-effective ultra-short throw laser projection, and then to the mass ultra-short throw and medium telephoto laser projection.
According to the data, Guangfeng Technology is the inventor of ALPD projection display technology, which has a series of characteristics such as high light efficiency, high brightness, wide color gamut, high contrast, high reliability, etc., and is currently the world's leading laser light source projection solution. The emergence of this technology has directly broken the long-term monopoly of large-scale scene projection in foreign countries, and is currently becoming one of the mainstream technologies in the global home projection industry.
Obviously, ALPD laser light sources were originally born for high-end large-scale projection equipment, but are now being used for home projection by peak meter dimensionality reduction. Previously, Fengmi applied this technology to laser TVs, and in the third and fourth quarters of 2021, Fengmi released 4 laser micro-projections: R1, R1 nano, X1, P1, opening up a new category of intelligent laser micro-projection, so that the intelligent projection market segment has a new choice of higher brightness and smaller volume. This is also the factor that cannot be ignored in its 2021 Q4 soaring to win the top three sales.
In addition, Fengmi also reached an in-depth cooperation with the international top audio brand "Baohua Weijian" in early 2022, and the Fengmi T1 full-color laser TV that has been released has adopted the audio jointly designed by Baohua Weijian, which is deeply loved by users, and on the basis of this cooperation, the follow-up will certainly be expected to see the figure of Baohua Weijian in the laser micro-projection products. With the endorsement of the international top audio brands, fengmi's comprehensive product strength and brand influence are bound to be further improved.
In fact, fengmi, as the pioneer of the laser micro-projection category, has been compared with the pole rice by the industry insiders, and called the two "projection double male". At present, the laser micro-projection track is in a period of rapid growth, this is a brand new track, but also the home of Fengmi, Fengmi has taken the lead and achieved a leading position, how the future situation is not easy to make a conclusion in advance, but one thing is foreseeable, that is, Fengmi's market share is bound to be further improved, and the more powerful "double male" combination will certainly be more powerful, let's wait and see how it changes.