In less than a week, we are going to say goodbye to 2021, this year, the domestic epidemic, the world's chip shortage, have led to the sales of some models are not very good, in this case some brands have a sudden idea, why not use the famous entertainment companies and their own joint production to sell cars? In this way, there have been many kinds of co-branded cars this year, and then let's take stock of the joint models of major car manufacturers this year.
Co-creation Z03 EDG Championship Edition
What is the hottest in the esports circle this year? I think of course it belongs to EDG to win the championship, known as the most difficult S competition in history, this is also the first time that the LPL team defeated the LCK team in the S Finals, and EDG also won the championship in the face of many doubts from all walks of life. This victory also made the sponsors behind EDG make a lot of money, and EDG boss Zhu Yihang also took the opportunity to start promoting he created a large number of shares.
In fact, Hechuang Automobile, in the past sales were not very good, even in a few months of sales only double digits, and as early as April this year, Hechuang signed a strategic partnership agreement with EDG and released a new car Z03, relying on the heat of EDG, the order after the release of the order rose to 30,000 +, this time to win the championship with the "EDG champion car" Cochuang Z03 also let the entire brand sales increase a lot.
MG 6 Bilibili esports joint payment
In August 2020, the annual BW (Bilibili Woeld 2020) came strongly and was held at the Shanghai International Convention and Exhibition Center, where tens of thousands of "big members" were filled with happy smiles, beautiful cosplay sisters, all kinds of cool secondary characters, and of course, the big booth of SAIC MG.
Since 2020, MG and Station B have cooperated many times, and in the near future, MG 6 Bilibili Esports joint models will also be listed.
In fact, the joint model of the vehicle, more is the change in appearance, in all parts of the body everyone can clearly see the B station under the LPL team BPG Peugeot, and with the above also in order to cooperate with the BLG team logo has been slightly changed, the interior changes are not much, but it still looks very trendy, using two shapes of air conditioning outlet, the middle is striped, both sides are round, the steering wheel and seat are marked with different colors of stitching, the texture is more intense.
This co-brand car is more to meet the fans of the B station, but also to increase a wave of sales, can be described as killing two birds with one stone, the specific performance of how to wait until it is officially listed, you may wish to look forward to it.
Volkswagen ID.4X Pikachu Edition
As one of the hottest IPs under Nintendo, Pikachu has always been a big popular image of co-branding or surrounding, from handmade to clothes and shoes, and even charging treasure can see its figure. It can be said that there are countless items in the world that shout "pika pika chu", and just recently, SAIC Volkswagen officially announced that the ID family will cooperate with Pokémon to generate electricity by Pikachu.
ID.4X, as the first model of volkswagen's MEB platform, has advantages in terms of quality, reliability, maneuverability, digital interconnection, etc., and the styling design also has many highlights, applying the design language of "light language rhythm", which is very different from other models in the family. And this co-branded model is also very special, in addition to the color matching and body pulling on the decoration, the lightning logo on the wheel hub, the Pikachu on the lid, and the badge of the charging cover are very cute.
It is worth mentioning that this model is also very careful in detail, the lightning logo on the headrest, the pet ball logo on the center console are very detailed.
SAIC-GM Chevrolet Patrol Mickey Magic Edition
SAIC-GM Chevrolet released the Magic Edition of The Mickey Cruise on children's day this year, which is the first product of Chevrolet's joint series with Disney. The national limited sale of 188 units, according to the understanding, the price of the model after subsidy is consistent with the standard version, so that consumers can have a Disney toy at a more affordable price.
The overall design of this car has not changed much, but there are quite a few Elements about Disney on the car, and the Mickey pattern with the magic hat looks vivid, the embossed body nameplate, the luminous galactic canopy, and the Mickey self-illuminating wheel cover, which reflects that this is a Disney Mickey's co-branded model.
There are also quite a few Mickey elements in the car, and the steering wheel, instrument panel and central control panel are all equipped with exclusive decorative lines and embedded with Mickey's magic nameplate.
It is worth mentioning that the exclusive gift box of the Mickey Magic Edition composed of car headrests, customized badges, umbrellas, parking number plates and other intimate car equipment will also be included with the car, which is really a very intimate care.
summary
In fact, there are many current joint models, far more than these models in the article, there are other particularly novel models like Huluwa joint name or one person under the joint name or even Transformers joint name and so on, in fact, we are not difficult to find from these models, in the past two years, more and more car dealers began to get involved in cross-border joint name, in fact, this is not a bad thing, on the one hand, it can enhance the exposure of the model, on the other hand, to get the exhibition site will also increase some return rate. Are there any brand IPs in these co-brand models that you like very much? If so, feel it for yourself.