1 hour income 1 million! Japanese virtual anchor Station B broadcast live in English, and Chinese netizens brushed gifts wildly

In less than 2 hours of live broadcasting, it earned more than 1.11 million ???

Such a first-time hot anchor who debuted on the B station is not even a real-life image.

The status of his live broadcast is basically that of the sauce aunt:

And despite the full English, the payment rate of his live broadcast room that night reached a staggering 73.3%, nearly 62 percentage points away from the second place.

△Source: Station B @V Surface Observation Center

In other words, for every 10 people who enter the live broadcast room to interact with the anchor, more than 7 people spend money for him!

The painting style of the whole live broadcast is probably like this...

Yesterday's Chinese rich woman: I couldn't understand what you were saying, so I spread the screen with gifts.

What is the origin of this virtual anchor?

Who is Vox Akuma?

The virtual anchor, affectionately known as "The Little Box" by Chinese fans, whose full name is Vox Akuma, is a British from Japan.

Originally from Japan, he is a member of the Rainbow Society, a famous japanese virtual anchor firm.

The British are his "human set-up": during the live broadcast, he will communicate with the audience in English.

In fact, as early as before entering the B station, Vox has been called "Rainbow Society's new generation of ace Vtuber" and "VTuber's new top stream":

It officially debuted on YouTube in December 2021, and within a month, the number of channel subscriptions exceeded 200,000.

In April 2022, in a live event celebrating 522,000 subscriptions, Super Chat (YouTube Live Tip) totaled more than 160,000 yuan, topped the single-day list.

And according to Playboard's SC (Super Chat) total rankings, vox has ranked among the top 100 in the world in just half a year. It currently ranks 75th with a total revenue of $538,000 (about 3.58 million yuan).

Not only is it hot on YouTube, but in China, Vox has already gained a lot of fans.

Previously, netizens spontaneously carried and translated Vox live broadcast clips, often reaching hundreds of thousands of plays.

Weibo super talk is not low.

Its subtitle group has also caused a hot discussion because of "TOEFL 105/ IELTS 8 points or less" is not received.

After the official opening of the B station account, Vox's fan growth speed is as rapid as a rocket.

In just 1 day, the number of fans of its B station has exceeded 500,000.

During the live broadcast on May 6 mentioned at the beginning, the cumulative number of viewers in the live broadcast room reached 425,000, ranking first in VTuber and the popularity of the whole category.

On the same day, his bilibili captains exceeded 1,000.

As of now, the number of people on board in the Vox live broadcast room has reached 2912 people, including 29 admirals.

Why can such a paper man be so hot?

It is not unrelated to the exquisite painting, the delicacy of the human setting, and the characteristics of the real actors behind the virtual anchor in the live broadcast.

Vox Akuma actually debuted in a team with the members of the group, the group name is Luxiem, and several other members of the group are like this:

△The C bit is Vox Akuma

From left to right, their personalities are: Literary Hero, Psychic Detective, Sound Demon, Mafia, and Spellcaster.

The degree of delicacy is roughly like this:

A voice demon from the end of Japan's Sengoku period, who led a tribe that perished after a battle with Tokugawa Ieyasu in order to make a living (?) and became a virtual UP master.

△ Image source: Meng Niang Encyclopedia

As for the specific live broadcast style, for the sake of harmony, we still refer to the B station message of the fans...

The affiliated planning company has applied for listing, and the market value may reach 2.3 billion

In any case, Vox's hot performance in station B once again makes everyone focus on the virtual anchor industry.

So, how is this industry developing, is it really a blue ocean?

Let's take a look at the situation in Japan, where it originated.

As the first country to give birth to the virtual anchor industry, Japan now has the most mature industrial chain.

Japan's largest VTuber planning company is Rainbow Society (にじさんじ), a subsidiary of ANYCOLOR, which was founded on February 8, 2018, and mainly conducts activities on YouTube, Japanese game live broadcasting platform Mirrativ and OPENREC.tv, and Niconico, a Japanese animation barrage network.

At present, the Rainbow Society has produced a total of 150 VTubers with different styles.

△ The members are not completely grouped

These VTubers have amassed more than 46 million followers on the YouTube channel alone, reaching 2.943 million views last year.

One of the boss brothers is called Ge Ye, who joined the Rainbow Society less than 4 months after his debut as a personal identity, and the role setting is a vampire, mainly to live broadcast various games.

On September 2, 2021, Ge Ye reached 1 million subscriptions on the YouTube platform, thus becoming the first VTuber of rainbow Society to achieve one million subscriptions, and the first male VTuber in history to have one million followers.

With the strong powder absorption capacity of these VTubers, ANYCOLOR, which operates Rainbow Society, has been growing from 16.62 million yen in the first fiscal year (2017.5.1-2018.4.30) to 7.636 billion yen in the fourth fiscal year (2020.5.1-2021.4.30).

Today, ANYCOLOR enters its fifth fiscal year, reaching 10.1 billion yen (about 500 million yuan) in the first three quarters (2021.5.1-2022.1.31).

On the 28th of last month, ANYCOLOR submitted a listing application to the Tokyo Stock Exchange and it has been approved.

It is expected to be officially listed on June 8, with a market capitalization equivalent to RMB 2.3 billion, and will become the first listed company in the VTuber industry.

How does ANYCOLOR make money?

In general, its business is divided into five major parts: live broadcast business, business business (including content sales and performance activities), advertising and publicity, and other businesses (overseas VTuber).

The largest share of revenue was in the commercial business of content sales, which accounted for 47.9% of revenue in the first three quarters of the fiscal year.

Specifically, the rainbow society's official online mall, which is mainly opened by ANYCOLOR, sells digital goods such as albums and recordings, including concert songs, free talk scenes, etc.; as well as peripheral products, including clothing, miscellaneous goods, posters, badges, etc.

These products will be available in limited editions.

Perhaps because the impact of the platform commission is relatively large, the live broadcast business ranks second in THEYCOLOR revenue, with a total revenue of 2.227 billion yen in the first three quarters of this fiscal year.

This includes tipping, membership fees (limited-edition videos, etc.) and advertising revenue.

According to statistics, in the 2021 YouTube virtual anchor tip list, a total of 6 members of the Rainbow Society entered the top 30, and the hottest Ge Ye was rewarded with 71,639,545 yen (about 3.6 million yuan).

The live streaming business is followed by advertising, performance events and other businesses.

In other businesses, ANYCOLOR has been recruiting anchors who are proficient in local languages and cultures since May last year, expanding its overseas circle, and now there are 20 active VTubers in the English-speaking circle.

In addition to actively cooperating with The Company, ANYCOLOR is also expanding its business in East Asian countries such as South Korea, India, Indonesia, and Thailand.

Of course, in Japan, ANYCOLOR has also had strong competitors in recent years.

For example, among youTube's top ten anchors with the number of fan subscriptions last year, there were 9 seats from HOLOLIVE.

However, this company has insulted China and has completely withdrawn from the Chinese market, so it will not be mentioned.

In addition, there is also a huge number of VTubers with personal potential and independent operation, as can be seen from the following statistical chart from the Meng Niang Encyclopedia.

(The difference between the two is probably that there is a team that operates independently or has a team, and the individual potential is really only themselves.) ）

Compared with japan's mature industrial development, the domestic virtual anchor industry has only just started.

At present, there is no company that can match the scale of the Rainbow Society, and the small team and independent operation of the anchor are also the majority, and the large-scale VirtuaReal project in China is the cooperation between the B station and the Rainbow Society (more than 70 virtual UP masters have been launched); and the live broadcast platform In addition to the B station, there are also a few in the A station.

But mention A-Soul.

As a virtual idol girl group jointly operated by domestic top technology company ByteDance and top entertainment company Lehua Entertainment, A-Soul has a different background from most virtual anchors, including technical conditions and operation methods.

For the former, A-Soul uses a full 3D virtual scene for each live broadcast, while most of the others stay in the live2d stage, and the background is just a simple picture.

For the latter, A-Soul does not live for a long time, but each time it is a program carefully designed by the operation team, and it will not use daily life topics to make up the numbers.

As a result, A-Soul, which debuted in November 2020, has gradually exploded from the initial "capital end" controversy, with their first single "Quiet" playing more than 200 million times on Douyin by the end of 2021; the first MV "Super Sensitive", which has more than 4.8 million hits on Station B by the end of 2021.

Among them, the most popular Jiaran has 1.74 million followers.

Lehua Entertainment also submitted an application for listing in Hong Kong in March this year, and one of its three major businesses, Pan Entertainment, will have revenue of 37.9 million yuan in 2021, an increase of 79.6% over last year, which is mainly brought by A-SOUL.