Today's news: Virtual anchor vox premiere revenue exceeded one million, and ByteDance established the Douyin Group

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Virtual anchor vox China premiere revenue exceeded one million

Live broadcast for more than an hour, lying and earning 1.11 million yuan, the whole process of Speaking English Japanese virtual people, why in China mixed up?

On the evening of May 6, overseas virtual anchor Vox opened its debut in China's live broadcast at Station B, with a total of 1.7 hours of live broadcasting, revenue of 1.11 million yuan, nearly 40,000 payers, and more than 50,000 interactions. The payment rate of up to 73% made this live broadcast on the real-time hot list of B station.

Vox has long been famous overseas, just a month after its debut, YouTube subscriptions exceeded 200,000, and its subtitle group had previously set a strict condition of "NO TOEFL 105/IELTS 8 points or less". Rainbow Society, a Japanese virtual anchor firm to which it belongs, has created 150 different types of virtual anchors, with revenue of more than 500 million yuan in three quarters, and has applied for listing, with a market value of 2.3 billion.

At present, domestic giants such as Byte and Tencent are also laying out in the field of virtual anchors. Taking the virtual group A-Soul jointly created by Byte and Lehua as an example, its member Jiaran's birthday party in March this year was broadcast live for less than 3 hours, and 16,000 captains were harvested on the B station, with a revenue of up to 2.6 million.

The domestic virtual anchor industry is still in the blue ocean, but with the continuous improvement of technology, virtual anchors may match real anchors.

ByteDance established the Douyin Group or listed it in Hong Kong

According to the website of the Hong Kong Companies Registry, ByteDance (Hong Kong) Limited has been renamed as TikTok Group (Hong Kong) Limited, effective 6 May 2022. In addition, several other companies under ByteDance have also changed their names to "Douyin". According to Tianyancha, ByteDance Co., Ltd. was renamed Douyin Co., Ltd. According to the National Enterprise Credit Information Publicity System, Beijing ByteDance Technology Co., Ltd. was renamed Beijing Douyin Information Service Co., Ltd.

On April 25 of this year, ByteDance appointed a new Chief Financial Officer (CFO) as Julie Gao, a senior partner at Skadden. These successive moves are believed by the outside world that the company is reconsidering and listing domestic businesses such as Douyin as Douyin Group independently in Hong Kong.

Coca-Cola has risen more than 500,000-fold in 100 years

Coca-Cola's share price has recently hit an all-time high, and its compound price has risen a staggering 500,000 times over the past 100 years, explaining the compounding power of "good business". Coca-Cola's business model has the following five characteristics: one is to lock customers with strong product power and brand power, and make it difficult for customers to change their consumption habits; second, it is particularly adaptable to inflation, and price increases will not weaken market share; third, small cost large business, the expansion of sales scale does not require too much additional capital investment; fourth, the management is small, "a hamburger" can operate the enterprise; fifth, a worldwide enterprise, constantly expanding to the world.

Xiaohongshu's one-stop advertising platform "Spotlight Platform" was launched

On May 7, Xiaohongshu's one-stop advertising platform "Spotlight Platform" was launched. According to Xiaohongshu, the platform can meet the diversified marketing demands of advertisers with the goal of "product planting, commodity sales, customer capital collection, live broadcast promotion, and preemption of the track". With LTV (User Lifetime Value) as the underlying design concept, the platform opens up search and browsing two key decision-making scenarios of users, and supports the precise targeting and intelligent delivery capabilities with SPUs (products) as the granularity, providing advertisers with integrated marketing solutions.

BYD responded by accusing emissions of exceeding the standard

On May 7, a number of residents of Yuhua District in Changsha, Hunan Province, spoke out on the Internet, saying that the BYD Automobile Factory near the residential area emitted exhaust gases, the smell was pungent, and the children of the owners of the community had symptoms of nosebleeds.

Subsequently, the topic of "bydir factory pollution is suspected of causing nosebleeds to many children" appeared on the hot search.

In response, BYD responded that the emissions from the park comply with relevant national laws and regulations and standards. In response to the situation that "excessive emissions caused nosebleeds", BYD said that this is a malicious fabrication of the association, has been reported to the police, and will pursue the legal responsibility of relevant personnel.

TikTok will share 50% of its advertising revenue with select creators

TikTok announced the launch of TikTok Pulse, an ad revenue sharing program for creators. The program will allow advertisers to show small window ads in the top 4% of videos on the platform. TikTok will share 50% of its ad revenue with video creators who appear with ads. The company will first test the feature with creators with at least 100,000 followers, launch in the U.S. in June and open more markets in the fall.

Musk "drew a big pie" for Twitter: 4 times in 7 years, and the scale of users exceeded 900 million

Musk recently showed investors Twitter's financial goals: Twitter's annual revenue will rise to $26.4 billion in 2028, an increase of more than 400% from $5.08 billion in 2021; the number of users will reach 931 million, an increase of more than 700 million from 217 million at the end of 2021. In 2028, advertising revenue will be $12 billion, down to 45%, compared to 89% in 2021. Subscription revenue will reach $10 billion, with the remaining $4.4 billion in revenue contributed by businesses such as data licensing.

"Manji Dessert" and "Xiao Man Tea Field" merged, and the new group completed a new round of strategic financing

The merged "New Manji" will open new format stores and launch a new dessert concept. Liu Zizheng, founder of Xiaoman Tea Field, will become the President of Zhigang Group (the parent company of Manji Desserts) and the co-CEO of Manji Desserts. At the same time, Zhigang Group also announced the completion of a new round of strategic financing, jointly led by a well-known catering group and a new consumer unicorn company.