Per reporter: Tang Hui Zhang Crossbow Per editor: Wang Xiaobo
Recently, the New Media Research Institute of Communication University of China and the Sina AI Media Research Institute jointly released the "China Intelligent Media Development Report (2021-2022)". With the world's first 7*24-hour live video broadcast product driven by artificial intelligence technology, "PerEze AI TV", the Daily Economic News (hereinafter referred to as "Per Jing") was selected as one of the top ten annual cases of China's smart media together with CCTV, Weibo, Kuaishou, Bilibili, etc.
One of the highlights of the "China Intelligent Media Development Report" is the in-depth analysis of industry best practices through the top ten annual cases of China's intelligent media. Since 2019, the "China Intelligent Media Development Report" has been released every year, through recording the development of China's intelligent media, analyzing the breakthrough of China's intellectual media development, digging deep into the experience of Chinese intellectual media cases, and jointly witnessing the innovative power and unlimited potential of China's intelligent media, which has developed into a major achievement of industry-university-research collaboration innovation in the field of intelligent media in the mainland.
The "China Intelligent Media Development Report (2021-2022)" pointed out that in 2021, the mainland will enter the construction period of the all-media communication system 2.0, and the media is upgrading from a single point of planning, collection, editing, and distribution to a full-cycle upgrade integrating artificial intelligence, big data, cloud computing and other technologies, to create an AI middle office architecture that fits business processes and application scenarios. At the same time, the intelligent virtual person application is hot and breaks the circle, and opening a new era of meta-universe is also one of the important highlights of media development in 2021.
Xu Qi, associate researcher of the New Media Research Institute of the State Key Laboratory of "Media Integration and Communication" of the Communication University of China and the general leader of the series of projects of the "China Intelligent Media Development Report", said that the "per AI TV" launched at the end of 2021 is very worthy of attention. This case is the world's first 7*24 hours live video broadcast product driven by artificial intelligence technology in the whole process, which promotes the production and output dissemination of financial media content into the era of intelligence. "Every AI TV" is a landmark achievement of the transformation of daily economic news to video, and it is also a milestone in its own transformation into a smart media technology company, and the deep integration innovation path led by its intellectual media is also worthy of analysis and reference by the industry and the academic community.
Every time AI TV is born, to some extent, the content production and output dissemination of financial media has entered the era of "unmanned", and it is also the first innovative product in the world to complete the production of AI manuscripts from AI manuscript writing - virtual anchor video generation - AI video generation - video series broadcast, and the entire live broadcast chain is fully AI-based production. In addition to review and monitoring, each AI TV 24-hour uninterrupted content broadcast and transmission process does not require manual participation.
In view of the development of smart media in the next year, the "China Smart Media Development Report (2021-2022)" also pointed out that virtual idols are expected to continue to develop and show rich application scenarios, and the accelerated integration of AI+ Internet of Things will also bring about the sustainable development of multi-terminal intellectual media.
In the future, through the continuous development of AI TV-related technical capabilities, each time will gradually realize more abundant and vivid broadcast forms such as multi-virtual anchor interaction, real anchor and virtual anchor connection, virtual anchor hosting roundtable forum, etc., and at the same time combine each self-developed meta-universe media database, short video intelligent production platform and other tool-based products, the video content in AI TV will be continuously optimized, and the platform reconstruction of multiple intellectual media projects will be realized with each new version of the APP as the communication operation carrier.
On the other hand, through the integration of financial scenario-based platforms such as per AI TV 2.0, per new version of APP, meta-universe media library, short video intelligent production platform, etc., and the combination of superimposed news gathering and editing and AI technology, each time will try to realize the linkage of content, sound and visual three systems, break the barriers between text, audio and video communication media, and finally realize the construction of a massive visual content database and a diversified virtual anchor image matrix in the immersive virtual scene. Let the rigor and professionalism of news broadcasting be integrated with the vivid interpretation of "financial stories", and provide users with vivid information, thousands of faces, personalized and immersive "private customized" content services on each APP platform.
Read the original report: China Intelligent Media Development Report (2021-2022)
(Image source: Screenshot of China Intelligent Media Development Report (2021-2022))
Daily economic news