A few days ago, a news of "B station live broadcast department or will lay off the overall staff" appeared on the hot search, B station quickly responded: "The gross profit of live broadcasting business has increased for three consecutive years, and it is actively recruiting, with more than 40 positions in recruitment." ”
If a live streaming platform wants to make money, the anchors in its platform must make money. After the rise of YY, Douyu, Huya and Momo in 2016, major platforms began to grab content in order to grab users and expand revenue.
When Station B stepped into the field of live broadcasting, it chose to rebuild the game live broadcast, which was marked by the fact that in 2019, Station B spent 800 million yuan to win the exclusive broadcast rights of the League of Legends S Tournament in Chinese mainland for three years, trying to compete with The Fighting Fish
Based on the analysis of the B station's nearly one-week live broadcast ranking list, its head Matthew effect is obvious, and the top three of the list have almost become the "ceiling" of the whole station, but the subsequent ranking difference is converted into RMB but in the tens of thousands of levels
But even if it is the head anchor of the B station, the weekly tip income is only about a few hundred thousand, while the income of Huya and Douyu tipping is often in the million level, and there is a difference of more than 10 times compared with the B station
At the end of last year, Station B signed the top player of the League of Legends, UZI, but whether it is from the number of people in the live broadcast room or the number of bullet screens, or the gifts brushed by users, Station B cannot be compared with Huya and Fighting Fish.
B station, which lacks mature anchors and needs to consider cost control, believes that the growth of live broadcasting will be slower than that of the anchor, but it will be more stable and continuous, and the life cycle of the anchor will be longer.
Nowadays, many of the top 100 UP masters have a low live broadcast frequency and a small number of gifts received in the live broadcast room. In fact, the top three contribution lists of the top 100 UP masters last year were only single digits, but the videos broke through one million
Live broadcasting and video production are completely different fields, not only need to have the appearance or talent, can continue to attract the audience to watch, but also need to constantly create program effects, leaving users in the live broadcast room.
* Feng Timo, who entered station B, has not had a hot search for a long time
Station B has improved the efficiency of commercial monetization, and the live broadcasting department is facing increasing pressure, is it to learn from other traditional platforms, or continue to cut costs to break new ground? It is the ultimate problem to think about in the live broadcast of station B.