"Young Singers and Flowers and Snow Moon" has been updated to 29 episodes this week, and the plot has developed to the climax stage, and the play has presented many high-burning scenes. At present, the playback volume on Youku and bilibili has reached 350 million+, of which the playback volume on the b station has far exceeded the first season, and the Baidu index has reached 2.8w. The popularity of "Youth Song Line" allows us to see that the juvenile universe of China Film every year is not only a new school of martial arts and group portraits, but also the IP layout around the animation itself is still unfolding.
The new school of the new: the innocence of the youth, the courage of the blood
The jianghu and chivalry presented in "Young Song Xing" are more pure, restoring the dream of juvenile frank martial arts in the hearts of more people. Compared with traditional martial arts, this setting highlights the youthful spirit of the main characters, pure blood. Forming a different worldview from the traditional martial arts world, the protagonist Lei Wujie's sentence "I lost all the way to Snow Moon City" tells the shining point of his more and more frustrated and courageous, he has seen the real genius, and he knows that he is still far behind, but he is full of fighting spirit and does not give up.
Another key character in the film, Tang Lian, the master brother, although he is often caught in a dilemma because of the contradiction between his life and position, he finally made a choice according to his own heart, "moving with his heart", which is the best embodiment of following the heart and respecting himself.
A spiritual core like this runs through the entire story line; the courage to face a powerful opponent, the fearless tempering in the process of growing up, and the protection between relatives and companions support the world view of this young martial artist.
Portrait of the Group: Flesh and blood are the rivers and lakes
The group is like a jianghu, focusing on the shaping of each jianghu character. The image of the knight in the anime version of the "Shonen Song Line" series is more abundant, and the personality is also extremely distinct. Some people live in the court, some people set up a city on their own, some people are gifted, and some people are lonely and proud. It is these plump and vivid three-dimensional figures that constitute the entire juvenile jianghu universe. In addition, each character and the major forces in the jianghu also have their own symbols and color settings, which become more memorable and substitutionary logos.
The Junior Universe: A pan-entertainment layout that gradually unfolds
The live-action drama of the same name adapted from the anime version of "Shonen Song Xing" will also be broadcast this year, and once the news is released, it will arouse the attention of many viewers. The anime version of "Shonen Song Line" has a full story, and it is also expected that the live-action drama version of "Junior Song Line" can restore a teenager's jianghu in the audience's mind.
Not only that, the real prequel "Young White Horse Drunken Spring Breeze", which is produced by China Film Every Year and "Young Song Line", is also expected to be launched this year, telling the heroic road of young talents growing into martial arts strongmen and the family disputes between the famous doors of the jianghu, and also shaping many flesh-and-blood jianghu characters, showing the world from the perspective of young heroes, which is also expected.
I have to say that from the artistic treatment of the theme, the shaping of the character image and the spiritual core, as well as the overall diversified layout around the IP industry, it is enough to see the ingenuity and sweat paid by China Film every year, and "Young Song Line" has become the starting point of the juvenile universe created by China Film every year. Inspired by this successful case, it is believed that in the future, the IP market space of Guoman will receive more attention and exert greater influence.