Huawei has repeatedly declared this year that it does not build cars, and even issued a statement internally, saying that who will suggest building cars again in the future, interfering with the company, can be transferred from the post, and looking for posts, the language is very strong, which makes many people believe that Huawei does not build cars, even I am the same, until December 23, Huawei's winter flagship product conference at the AITO Q&A M5 finale debut to understand that Huawei is indeed not building a car, but it has embarked on the road of alternative car building.
The AITO brand is a new high-end brand jointly launched by Huawei and Xilix, and the Q&I M5 is the first model of the AITO brand, positioning a medium-sized smart luxury SUV with a pre-sale price range of 250,000-320,000 yuan. The exterior design still has the aftertaste of the Xilis SF5, to a certain extent, new design elements have been added, and although the vehicle looks more fashionable and exquisite, it is similar to Porsche in many places, and it is evaluated by netizens as "Baoli Baoqi".
The new car has six paint colors, three interior colors for free matching, equipped with HarmonyOS intelligent cockpit, body structure using front double wishbone independent suspension, rear multi-link independent suspension, all-aluminum alloy chassis.
In terms of power, the M5 is based on HUAWEI DriveONE pure electric drive range platform to build, with the rear drive standard version, four-wheel drive performance version and four-wheel drive flagship version of the three power types, the engine is Xiaokang shares power self-produced 1.5T engine, the maximum power of 92kW, although at the press conference did not announce the engine from xiaokang this information, but from the Ministry of Industry and Information Technology information at a glance.
In terms of endurance, the longest cruising range of the M5 in the CLTC working conditions can reach 1242 kilometers, and there are two very interesting points at the press conference, that is, Huawei converted the range extender into electricity, in order to compare with Tesla, and itself as a range extender car, but with the Tesla Model Y than the mileage, the mobile phone circle of the PPT style also brought into the car circle.
It is worth mentioning that this is the second cooperation between Huawei and Xilix to build a car, this cooperation is more in-depth with the competition of Lisi SF5, it is reported that the M5 is handled by Huawei in both pre-planning and design and marketing, and the subsequent sale will also be sold in Huawei's store as the Cyrus SF5 Huawei Smart Edition, Huawei can be said to have poured effort into it, and it is no wonder that Huawei will take the AITO M5 car as the highlight of the conference.
However, Huawei's participation in the M5 is not only that, the core components of the M5 such as the electric drive system, suspension, smart cockpit, speaker, screen and so on are also from Huawei, that is to say, the whole process of this car is Huawei's leading participation, and the parts used are also from Huawei, in addition to the name of the car without Huawei, the rest of the places are basically related to Huawei, and the relationship between Xilis and Huawei is not like a cooperative relationship, more like a foundry relationship. At the press conference, the names of Xiaokang and Xilis were not mentioned by Yu Chengdong once, and they were deliberately hidden, which shows that Xilis does not look like a partner in Huawei's heart.
Therefore, even if Yu Chengdong once again emphasized at the press conference: "Huawei has done every core component of the car, we only do the components, not the car, we will help the car company to build a good car." Not only to build a good car, but also to sell a good car. "It's still hard to convince, and in my opinion, Huawei's no-car rhetoric is more like defending its own interests."
It is reported that Huawei's ICT business has huge commercial interests in the European market, of which Germany is the most important market for Huawei's ICT business, and Germany's pillar industry is the automobile industry, if Huawei builds cars, it will have direct competition with local car companies. In order not to offend these customers, Huawei must not take another shortcut and embark on a different road of car building.
Frankly speaking, Huawei's car-making policy this time is very clear and very smart, not only to offend existing customers, but also to have the opportunity to reverse the previous decline in Cyrus SF5. It is worth noting that under Huawei's car-making policy, the future car manufacturing will become a very easy thing, car companies only need a factory to assemble and list on the line, all things are covered by Huawei, but whether such a number of roads can be recognized by car companies and the market is still unknown, and the future sales trend of the M5 may become the key to it.