This year, the entire auto industry continued to be affected by chip shortages, supply chain instability, raw material prices and other multiple unfavorable factors have affected the pace of development of car companies, and the performance of some brand markets has fallen sharply. However, in this environment, GAC Group showed strong ability to resist pressure, and market sales rose steadily.
Recently, GAC Group announced that it is expected to produce and sell about 2.098 million vehicles and 2.113 million units this year, up about 3.1% and 3.4% year-on-year, respectively. Seeing that the development trend is good, GAC Group has also put forward a higher target, challenging the annual automobile production and sales in 2022 to increase by 15% year-on-year.
The autonomous Gemini delivered excellent answers
In 2021, the performance of the Gemini stars in the autonomous camp of GAC Group is good, among them, GAC Aeon has continuously exceeded 10,000 terminal deliveries since May, and in November, it has achieved a batch sales of 15,000 for the first time, and the proportion of private users has increased to 84%. From January to November this year, GAC Aeon's cumulative sales have exceeded 100,000 vehicles, reaching 105,700 vehicles, which has exceeded expectations to achieve the annual target, and it is expected that this year's sales will reach 120,000 vehicles.
This excellent result is the result of GAC Aeon's efforts in product layout and marketing. This year, GAC Aean launched a number of new cars, including AION Y, AION S Plus and Aion V Plus. In terms of brand marketing, GAC Aeon has carried out a series of innovative changes, such as opening a new model of one-price, low inventory and high turnover marketing, and taking APP as the core to integrate digital marketing and customer service. At present, the daily active users of GAC Aean APP have exceeded 80,000, and the user stickiness is relatively high.
In order to ensure that every user can pick up new cars as soon as possible, GAC Ae-An is also accelerating its capacity increase, and the E-AN plant is scheduled to double its production capacity by early 2022 to reach an annual production capacity of 200,000 units. In addition, at present, the Aean mixed reform has also completed the asset restructuring, and the next step will be to launch employee shareholding and A round of financing, thereby promoting the development of the enterprise.
Another brand is GAC Trumpchi, which peaked at 35,000 units in the first two months of the fourth quarter and is expected to sell about 300,000 units during the year, while GAC Trumpchi's new car exports have also broken through, with cumulative exports reaching 17,000 units by the end of November, up 60.2% year-on-year.
Like GAC Ean, GAC Trumpchi's excellent sales performance is also due to the vigorous push of new cars, this year brought the Shadow Leopard EMPIRE, GS4 PLUS, the second generation GS8, M6 Pro and other models. These models have a high market popularity, among them, shadow leopard EMMUNOW since its launch in August, the average monthly orders and sales of more than 10,000 vehicles, and the M8 has also won the Chinese brand luxury MPV sales for 26 consecutive months.
The achievements of the joint venture camp will reach a new level
In terms of joint venture brands, both GAC Honda and GAC Toyota are facing greater challenges this year, mainly due to chip shortages. However, these two car companies can make full use of all resources to face the chip shortage, so the overall market performance is not bad. As of the end of November, GAC Honda's cumulative production and sales this year reached 693,000 units and 702,000 units, respectively, and GAC Toyota's cumulative production and sales reached 720,000 units and 729,000 units, respectively, and production and sales are expected to reach 800,000 units this year.
This year, GAC Toyota and GAC Honda have entered a new round of product launch cycle, of which GAC Honda has brought models such as model, Haoying plug-in hybrid version, Lingle, Lingpai, Accord and new Odyssey. GAC Toyota has launched 6 new models, including the new Camry, the fourth-generation Highlander Hybrid Edition, and Xena.
At the same time, The new production capacity construction project of Liangtian is also steadily under construction, including the expansion project of GAC Toyota's annual output of 200,000 new energy vehicles, and the construction project of GAC Honda's annual output of 120,000 new energy vehicles. Obviously, the model layout is more perfect, and the production capacity project is guaranteed, so the market performance of GAC Toyota and GAC Honda is only a matter of course.
There are new breakthroughs in sandian technology
In the face of the new four trends in the automobile market, GAC Group is also making efforts, 2021 is the first year of the outbreak of electric technology innovation of GAC Group, and has mastered a number of core technologies, such as self-developed sponge silicon anode chip battery technology, super-speed battery technology, magazine battery system safety technology, etc.
These innovative technologies are applied to new cars, which greatly improves the performance of the vehicle, such as the AION LX Plus uses super-speed battery technology to achieve excellent performance of charging for 5 minutes and a range of 200 kilometers, and the battery system safety technology equipped with AION Y can make the whole package of ternary lithium batteries not ignite.
At present, the GAC Power Battery Project Production Line of GAC Group and the Nansha Battery PACK Production Line of Juwan Technical Research Institute have also been put into operation, and the production capacity of the group's core battery components will also be greatly enhanced.
In the field of intelligent networking, new energy systems and components, GAC Group adopts a parallel development model of self-research and cooperation. This year, GAC Group has cooperated with Tencent, Baidu, iFLYTEK and Wenyuan Zhixing to jointly develop new products that have also been applied to new vehicles, among which the GAC ADiGO intelligent driving interconnection ecosystem has been iterated to version 4.0, including over-the-horizon summoning parking, NDA pilot assisted driving and other functions. The Robotaxi (self-driving taxi) front-loading model jointly built by GAC Group and Wenyuan Zhixing is scheduled to be launched on the Ruqi Travel platform in 2022.
The buyer said:
Difficult times can show strength, 2021 is full of challenges for any car company, but GAC Group can overcome all difficulties, its major sub-brands have handed over good report cards, and also broke through the new four transformations. At present, GAC Group is continuing to increase investment in new energy vehicles, intelligent networking and other fields, and the future achievements are more worth looking forward to, and the goal of 15% year-on-year increase in automobile production and sales in 2022 launched by GAC Group is not difficult to achieve.