Nissan X-Trail was originally a cadre of its own, but after replacing the three-cylinder engine this year, sales plummeted, from 9304 units in August to only 2942 units in October, and still not bottomed out. Seeing that the situation was not good, at the end of the year, Nissan seized the opportunity to launch the X-Trail Glory model and came up with two products, namely the 2.0L two-wheel drive CVT Smart Connect Comfort Edition priced at 189,300 yuan and the 2.0L two-wheel drive CVT Smart Link Enjoyment Edition priced at 192,800 yuan.
In terms of product design, X-Trail Glory did not adopt the same styling scheme as The New X-Trail, but took out the classic style of the previous generation of X-Trail, and we can see that there are very obvious differences between the headlight shape and the style of the forward grille and the New X-Trail. In terms of size, the three dimensions of the new car are 4675/1820/1722mm, and the wheelbase is 2706mm. In addition to the wheelbase being consistent with The New Qijun, the three dimensions have also recovered the data of the previous generation.
In terms of power, the car is equipped with a 2.0-liter naturally aspirated engine, with a maximum power of 151 horsepower and a peak torque of 194N·m, and the transmission is matched with a CVT gearbox.
To put it bluntly, Nissan resumed the production of the previous generation of X-Trail, and there is no new research and development in it.
To tell the truth, the appearance of Qijun Glory is a fierce punch in the face of the new Qijun, and it also proves that Nissan's strategic direction in recent years has completely failed, and it has used the means of "repentance chess" to save sales. In fact, this is not the first time Nissan has done so, when Xuanyi changed generations, it was complained about by consumers. The plan taken by Nissan is that in addition to the new Xuanyi, it has also launched the Xuanyi Classic, and integrated the sales data of the two cars to cover up the embarrassment in the sales of the new Xuanyi.
X-Trail Glory and Xuanyi Classic play the same role, why did Nissan get into this situation? Before that, we did not analyze the development of Japanese product brands in the domestic market. In fact, Ghosn overdrafted Nissan's brand value and took the route of low prices and high sales to save Nissan's defeat, but in the long run, it also overdrawn the vitality of Nissan's long-term development. Specific to the product, the cost has been repeatedly compressed, and it has reached the point where there is no pressure and no reduction. So what should Nissan do?
Tear it down and start over, leaving plenty of room. Then, Xinxuanyi and Xinqijun met with us, these two products are very premium models, and then consumers find that your Nissan has become "cost-effective", no longer the former Nissan, sales have naturally declined. Here I would like to emphasize again that the market is not disgusted by the three-cylinder engine of The New Qijun, but the price of the four-cylinder engine that you sell for the three-cylinder engine, which will naturally make people feel unacceptable.
However, The new Qijun can not easily reduce the price, as mentioned above, if the new Qijun easy to reduce the price, it will continue to return to the embarrassing position of "the cost pressure is irrepressible, the reduction is undiminished", pushed to the restart, the strategic plan that leaves enough margin will also go bankrupt. This is definitely not the situation that Nissan wants to see, so it uses new products and old products to sell together, and walking on two legs looks more stable, but in fact it still can't solve the shackles caused by the loss of Japanese product brand power.
I want to say that Nissan should not make a fuss about these old products, the most important thing at the moment is to develop new products that have not appeared in the market, learn the routine of changing the shell of its own brand, and save it.