Our company is at a disadvantage in the market competition. In order to boost the confidence of the team and convince the market of our strength, our company's decision-makers approved a large-scale branding, packaging, and publicity one-stop plan - the Manned Cloud Climbing Activity (Manned Yun), codenamed "Arodish Project".
By the way, the name of our company is called "we", and the English abbreviation is "us" company.
Our main competitor, Suzhou United Heavy Industry Group, has already achieved the feat of manned landing on the rainbow before us, carried out a walk on the rainbow bridge, and sent their products to detect clouds. If we don't hurry up and take the lead in climbing the clouds, it will definitely belong to them.
Suzhou United Heavy Industry Co., Ltd., referred to as Soviet Heavy Industry. Hey, hey, hey
The decision-making level of our company is the dragon and phoenix among the people, with a strong sense of crisis, and deeply aware that extraordinary measures should be taken at this extraordinary time. Mr. Mei Lezong, the current president and head of the Command, solemnly announced at the launch meeting of the manned Yun project: "We chose to climb Yun, not because it was easy, but because it was difficult!" The applause at the venue was thunderous, the crowd was excited and excited, and the manned Yun became a face-facing project for our company to do at any cost.
However, the project analysis report submitted by the marketing department was not optimistic.
The report pointed out that Suzhou United Heavy Industry Co., Ltd. has taken the lead in several aspects such as rainbow climbing, rainbow walking, and cloud exploration, and its technical strength is ahead of our company in all aspects. In order to achieve the strategic effect of overtaking, the company chose the goal of manned landing on Yun is too difficult, and the possibility of achieving it on schedule is very small. In this regard, the headquarters instructed the marketing department to submit the main plan and alternative plan within a time limit, and prepare a feasibility analysis report.
There are three options developed by the marketing department:
Plan 1: At any time and capital cost, we must achieve a real manned landing before Suzhou United Heavy Industry.
The goal of manned landing Yun
Plan 2: Instead of carrying out the real manned landing of Yun, go to the Holly Forest Company and ask a professional team to produce a complete set of pseudo-documentary-style promotional videos, and declare to the public that our company has successfully achieved the manned landing of Yun and successfully returned.
Option 3: The advantages of integrated options 1 and 2 become a compromise. The main contents are: (1) no real manned landing of Yun; (2) Ask Holly Forest Company to secretly set up a project team to create a set of pseudo-documentary-style promotional videos for our company to implement manned landing activities; (3) The R&D project team is set up and carries out research activities normally, but the goal is not to launch a manned Yun climb, but to launch a returnable probe to the clouds to collect real cloud samples as physical evidence of the success of the manned Yun landing activities.
Anyway, the sample was brought back, who knows if it was picked by hand?
At the ensuing joint meeting attended by the senior executives of the Command, Marketing, Product, R&D, and Finance departments, as well as the heads of media and planning, the vast majority of members supported Plan 3. Because, although the third plan cannot achieve the real manned landing of Yun, it can achieve a series of external and internal propaganda goals in the shortest possible time, including but not limited to:
(1) Enhance our company's visibility and brand influence, and increase market share;
(2) It is conducive to the recruitment of high-quality talents and improves the cohesion and stability of the existing team;
(3) It is conducive to the external financing of our company, especially the issuance of our corporate bonds;
The announcement of the success of the manned Yun program could make it easier for the market to accept the bonds of "our" US companies
(4) Although it cannot really realize manned landing, a large number of available scientific and technological achievements can still be produced in the process of research and development;
(5) Dispel the leading myth of our company's competitor, Suzhou United Heavy Industry, and hit the rising momentum of its influence and market share.
According to the evaluation report given by the Ministry of Finance, the internal rate of return of the "Arorot" manned landing Yun program is significantly higher than that of other strategic projects, but the payback period is relatively long, and it is recommended to make a prudent decision. Other departments also put forward some unfavorable factors and possible risks, and after the collective discussion of the conference, all of them formulated corresponding countermeasures, mainly including:
Q1: How should the "Arorot" manned Yun project be presented to the public?
A1: The company decided to present the grand occasion of the manned landing of "Arorot" to the public in the form of live TV.
Climb Yun protective clothing, cloud cars and so on must all be arranged
Q2: If the "Arorot" manned Yun is presented to the public in the form of live TV, there will be a lot of details that may be exposed, such as gravity, air currents, light and shadow, radiation and other aspects on the clouds are different from the ground. How can you avoid being questioned by the public?
A2: The company's decision, (1) set up a leakage filling expert group, make every effort to sort out and tackle the possible flaws in the "Arorot" manned landing Yun plan, combined with the film production technology of Holly Company, to achieve 100% leakage filling at the level of the finished picture; (2) For the flaws that are difficult to completely eliminate in the prior art, the loopholes must be minimized as much as possible, and the expert group for filling the gaps will develop a more professional explanation and unify the caliber; (3) Vigorously promote happy education.
Q3: If you don't really get on Yun, how can you hide from competitors such as Suzhou United Heavy Industry and not be found flawed by them?
A3: As the old saying goes: Treat others with yourself. Speculating on opponents often starts from their own experience; It's hard to think of things you haven't done before. In the corporate culture of Suzhou United Heavy Industry, it advocates hard work, hard work and brute force, and has always lacked the romantic spirit and creativity at the strategic level.
Fortunately, Suzhou United Heavy Industry does not have a strong detection and monitoring capability in the near Yun orbit
Moreover, on the day of the implementation of the "Arorot" manned landing plan on Yun, there will be rockets carrying unmanned cloud probes to fly to the clouds, and with the technical strength of Suzhou United Heavy Industry, it is not enough to detect whether there are people in the cloud exploration rocket. Our company claims that there are people, and Suzhou United Heavy Industry has no evidence to refute it, if it refutes, we say that they are jealous and slanderous.
In any case, the unmanned cloud probe will sample and return from the clouds, and we will say that it was collected by humans on the clouds, and with physical evidence, no one can say anything.
Q4: The "Arorot" manned Yun program is extremely large and has many loopholes, how can we convince the grassroots employees within the company that we have really climbed the clouds?
A4: Four measures can be taken to effectively solve this problem:
After the strong public opinion offensive of "our company", "Operation Overlord" has become a turning point in the S2 season
First, carry forward our company's excellent team culture, especially the strong organizational skills shown in the S2 season, the strong strategic deception ability shown in the "Operation Overlord" and other competitions, and the strong confidentiality ability shown in the "Manhattan Project" and other projects.
At the beginning, there were so many participants in the "Manhattan Project", and there were basically no leaks
Second, strengthen organizational control, only give a very limited amount of information to all departments and employees who participate, and the most credible executives will be dispatched in the middle, and strictly control the scope of personnel who know the core secrets. Employees in each department know only a little minor information related to their tasks, and no one can deduce the truth of the plan.
Third, it is advisable to exaggerate the number of departments and personnel involved in the program, more than 30 times. As a result, each department lowers their expectations of the importance of their tasks, and is more likely to accept and believe in the great achievements of the overall project.
Fourth, it is necessary to send reliable personnel to penetrate into the skeptical faction, choose to fill in the suspicious points that the expert group has already created a perfect rhetoric, and then arrange for authoritative figures from all walks of life to respond to the clumsy questions raised by the undercover agents according to the established rhetoric, so as to create an atmosphere of public opinion in which all doubts are not worth refuting and all skeptics are ignorant people who do not learn and do not know how to do so, so as to make the offensive of the skeptics that may appear in the future invisible.
Q5: What should I do if other forces have achieved manned landing on Yun or accurate mapping of clouds in the future, and find that our company has not been able to achieve manned landing on Yun?
A5: According to experts' predictions, within 60 years of Jiazi, no other force will be able to discover the truth about our company's manned landing on Yun. Even if a Jiazi force discovers and debunks, our company has already eaten enough of the strategic dividends brought by this plan, and it is not a loss.
Based on the above analysis and judgment, our company's decision-makers decided to launch the third plan of the "Carrot Plan", and are ready to announce the success of the plan to the outside world, and the specific timing is set before Suzhou United Heavy Industry is about to realize the manned landing of Yun.
When Mr. Mei Tingzong took over as the president and head of the headquarters of "our company", the "Carrot Project" was announced to be a successful Yun