Text/Mouth Hi Car
Photo/Official website
How many cars sell in a year is good? We all know that the Corolla is the world's highest-selling single model, there is no one, the annual sales of the Corolla in 2021 is only 320,000 units; the sales of the National God Car Haval H6 in 2021 are only 350,000 units;
Dongfeng Nissan Xuanyi can be said to be a legendary model that breaks the myth of sales, and it will sell 512128 units in 2021, how terrifying is this number? An average of 1403 units sold a day, an hour to sell 58 units, this is only the amount of insurance data, if according to the manufacturer wholesale, then Xuanyi every 45 seconds to get off the line of a new car, otherwise can not keep up with the huge demand of the market;
What is the charm of Xuanyi?
Xuanyi selling well is not without reason and basis, let me make an analysis of Xuanyi's sales:
Let's start with the price
Xuanyi guidance price 9.98-17.49 million yuan;
Xuanyi is divided into three versions, Xuanyi Classic, New Xuanyi, Xuanyi e-POWER;
The price of Xuanyi Classic is 99,800-11.86 million yuan, and the actual transaction price is between 90,000 and 100,000 yuan, which may be lower, and this price is still very advantageous to block domestic brands;
The price of Xinxuanyi is 119,000-144,900 yuan, the actual transaction price is between 115,000 and 14,000 yuan, and the main model sold is 119,000 yuan of comfort version and 127,900 yuan of enjoyment version, and the same level of Corolla, Civic, Langyi, Sagitar and other models;
Xuanyi e-POWER price in 13.89-17.49 million yuan, the current discount is about 1000 yuan, a total of four configurations, the main model is certainly low and sub-low, the price of the new Xuanyi high and top and Xuanyi e-POWER overlap, instead of buying new Xuanyi, it is better to buy Xuanyi e-POWER, I consulted in the Nissan 4S store, basically considering the new Xuanyi high and top of the crowd Finally most of them have ben Xuanyi e-POWER;
Xuanyi's price advantage is very large, and the three versions belong to their respective consumption ranges, there is no excessive overlap zone, will not cause price troubles to consumers, want to be cheap then Xuanyi classic, want new models then new Xuanyi, want new technology, new experience then Xuanyi e-POWER, price and model selling point is very clear;
Look at the car itself
Xuanyi is a more classic model, whether it is Xuanyi classic (old Xuanyi) or new Xuanyi, its appearance is not outdated, the old Xuanyi is still old and strong, the shape is very homely, very moderate design, in three or five years this appearance is still not outdated; compared to Corolla seems to be more pleasing to the eye;
The appearance of the new Xuanyi is relatively young, young to young, and there is no excessive exaggeration of elements, but a few points of atmosphere, there may be a reason for the new nature, after all, the brothers look too similar; on this appearance, it is indeed better than Corolla, Leiling, and Langyi;
In terms of interior, Lao Xuanyi is a solid home style, there is no sense of technology, full of leather durable style (full of plastic sense), then again, at this price to buy a joint venture everyone on this decoration, consumers can endure;
The interior of the new Xuanyi is going to be a grade, although the difference is not very big, the photo does not look much different, but if you look at the real car, the difference between the new and old models is still very obvious, at least the plastic feeling is not so serious, the screen is also large, and the central control is also advanced;
In terms of space, the new Xuanyi is slightly more spacious than the old Xuanyi, compared with the same level of space is not bad, the seat comfort is really a relatively excellent point;
In terms of power, it is a combination of a 1.6L naturally aspirated engine + CVT stepless transmission, and the parameters of the new Xuanyi engine have improved, but there is little difference. This set of powertrain is really home, the acceleration ability is weak, the power response is slow, there are indeed no highlights, and the only highlights that can be called bright spots are leather, durable, fuel-efficient, and cheap maintenance;
Xuanyi e-POWER is a pure electric drive model, the engine is a ranger, although it is a three-cylinder, but as a ranger, everyone is still more acceptable, otherwise the ideal ONE so garbage Dongan three-cylinder machine, still sell the fire.
A say Nissan, you have to mention the criticism of the CVT gearbox, to be fair, this gearbox home is indeed no problem, to the winter cold protection is indeed very annoying, fault problems also exist, is the car has a problem, Nissan is not God, and the CVT gearbox complaint volume is still very high; but do not want people to cloud, I am the Owner of Nissan, at least my car has not had a problem, around nissan is also quite a lot, also did not see who is broken, not in the Nissan to speak, we seek truth from facts, shortcomings have, But not to the point of being incomprehensible;
Finally, look at the consumer group
Some people say that Xuanyi sells so much, there must be half of the online car; indeed the car corolla, Leiling, Xuanyi is the most, may be the first two years Xuanyi to run the network car is quite a lot, but now it is really quite small, the big city of the car is now mainly pure electric models, small cities are mainly Leiling double engine hybrid, of course, not absolutely ang, but the probability is so;
Xuanyi's audience is people who want a family car, good looks, and can be seen in all aspects, and most of these people do have one thing in common - slow temperament and not impatience;
In addition, car sales are also divided into regions and places, take our city, the joint venture car is the world of Nissan, the domestic brand is the world of Chang'an, the models of these two brands are relatively large in the local base, people have a herd (psychological) effect, you don't believe it, it is really so; some cities sell well, some cities sell well, you such as our city Chang'an 4S store, no matter how many levels of agents, Guangcheng District is 7, not counting counties and townships, you let other brands how to live, people think Changan car is good, Otherwise how can there be so many shops; it's like the same two noodle restaurants, one deserted, one long queue, you must think that the long queue is delicious, although the metaphor is inappropriate, but it is so;
Of course, there are also some groups that are not looking up to domestic brands, the appearance, interior and price of the joint venture brand Xuanyi are more in line with his needs, and the face problem exists, even if it is a scooter of about 100,000.
summary
Xuanyi meets all the needs of a family for family cars, don't feel that Xuanyi garbage, you can't represent everyone, and Xuanyi's sales are there, you can't see it, but people are god-like existence.
The appearance is good-looking, the interior is reasonable, the central control is practical, the power meat but fuel-saving, the seats are comfortable, the joint venture brand, the cost of the car is low, the leather is durable, this is Xuanyi, is its shining point.