At the end of last year, Dongfeng Nissan, which has not seen anything in the new energy vehicle market, finally "held out" Xuanyi e-POWER, a brand new model that uses a fuel consumption of less than 4L per 100 kilometers and an engine efficiency of 50%. Ironically, although the model relies on pure electric drive, the energy replenishment method still relies on gasoline replenishment, and even in Wuhan, Hubei Province, the base camp of Dongfeng Nissan, this model cannot hang the exclusive green license plate of new energy vehicles.
Although the fuel version of Dongfeng Nissan Xuanyi has dominated the domestic car sales list for several months, due to the impact of China's strict dual-carbon system, even if the fuel vehicles are sold more, the profitability of Dongfeng Nissan may not be able to achieve an essential improvement. After all, if more fuel vehicles are produced, it means that Dongfeng Nissan needs to pay more to buy carbon credits from its peers. Perhaps it is precisely for this reason that Dongfeng Nissan has a problem of "rushing to the doctor" on the new energy vehicle track.
Although there are many review articles on the Internet that point out the advantages of Nissan e-POWER in terms of energy consumption and engine efficiency, such as the economic fuel consumption of less than 4L per 100 kilometers, the possibility of achieving it on top of the range extended electric vehicle is also very low. In some automotive websites, Nissan's energy consumption performance is marked with NEDC fuel consumption of 3.9L/100km, which shows that this level of fuel consumption of 100 kilometers as low as 4L can only be achieved under a completely ideal working condition, but combined with the current domestic road conditions, e-POWER technology may not be able to make this Xuanyi e-POWER model show more advantages in fuel consumption.
At the same time, some self-media pointed out that the engine thermal efficiency of xuanyi e-POWER models reached 50%. Although we cannot argue whether these self-media are stakeholders, in some official media reports, we can see that Nissan has given the claim that e-POWER technology will increase the thermal efficiency of the engine to 50% by 2030. It can be seen that the statements of these self-media are indeed insecure.
From the perspective of price positioning, the price of Xuanyi models using e-POWER technology ranges from 138,900 to 174,900. Compared with the Xuanyi model that does not adopt e-POWER technology, this price is 11,000 yuan more expensive. It is not difficult to find that e-POWER technology has become Nissan's "cash machine" in a sense, and perhaps such a wave of operations inevitably makes people feel that Dongfeng Nissan is not sincere enough.
Looking at the entire Japanese brand camp, even Toyota and Honda, which are in the leading position, there are still many shortcomings in the electrification track. At the end of last year, Toyota, which was not very optimistic about the era of electrification, released 15 electric vehicles in mid-December. On the Honda side, it learned the domestic well-off shares and became a foundry of Sony's cross-border car manufacturing. It can be seen that Japanese car companies have indeed exposed many shortcomings in the electrification track.
In contrast, in the past, the new car height "copied" some of Toyota's and Honda's own brands, and now its own new energy vehicle business has also developed very well. BYD, which has DM-i super hybrid technology and blade battery technology, has made Tesla and Toyota extend an olive branch, and some models of new local forces have also begun to enter the developed country market such as Norway, so that high-end consumers in Europe and the United States also have the opportunity to feel the hard core strength of China's high-quality pure electric vehicles.
It is true that in the era of traditional internal combustion engine vehicles, relying on the strong support of the US government after the end of World War II, Japan's domestic industrial production has been rapidly restored, and Japanese car companies such as Toyota, Honda, Mitsubishi, and Nissan have also enhanced their influence in the global market by producing and selling cost-effective models for the European and American markets. In fact, Toyota and Honda models can sell well in the North American continent for decades, and behind it is also the idea that the Japanese are good at learning and learning from the strengths of other nationalities, whether it is the development of the football industry or the development of the automobile industry, the Japanese can always lower their posture to copy the work to the "top students".
Today, the development of China's local new energy automobile industry is significantly faster than that of developed countries such as Japan, but we still have good reasons to be highly vigilant. I believe that all the Chinese people who are familiar with the ancient and modern history of China also know very well that Japan and the country can take the initiative to lower their posture and taste courage in some crises in history, and finally achieve leapfrog growth in comprehensive national strength. At present, there are also many Japanese domestic media in the high attention to the development of China's new energy automobile industry, they either count the share of Chinese brand electric vehicles in the global market, or transport China's domestic explosive new energy vehicles back to The country for dismantling, the reason is to learn from us in all aspects.
Standing on a new historical height, it is not easy for China's new energy automobile industry to have today's achievements. Although China's new energy automobile industry is currently at the world's leading level in terms of technology, how can we not pay attention in advance in the face of this maritime neighbor who is closely observing us at all times? If China's auto industry wants to reach a higher level of real leadership, we have more reasons to be vigilant at all times for countries like Japan.