Built on the same platform as Xuanyi, the fuel consumption is as low as 5.3L, why nissan Qida has only 3126 monthly sales
Nissan Xuanyi can be called the existence of the "ceiling" of sales in the same level, no matter how many months it is pushed forward, its monthly sales are the first place of "iron strike". The reason is because Xuanyi's product power is more outstanding, with low fuel consumption, worry-free maintenance, cheap maintenance, stable quality and other characteristics. As the "twin brother" of Xuanyi, Nissan Qida is based on the same platform as Xuanyi, with fuel consumption as low as 5.3L, the same as taking into account the characteristics of fuel saving and practicality, but the fate is completely different, only 3126 vehicles sold in February, and sales account for only one-tenth of Xuanyi's monthly sales in the same period. So, where is Nissan Qida inferior to Xuanyi?
In terms of appearance, Nissan Qida inherits the family's classic "V-MOTION" design language, with exquisite "V" type chrome trim embedded in the middle net, with a honeycomb grille design on both sides of the trim, plus a matte black sunken segmented air intake shape, showing a dynamic and fashionable visual atmosphere. In addition, the new car is equipped with LED low beams, but the high beams are halogen lamp sources, and the lighting configuration is general. On the side of the body, Qida's short figure is matched with a black roof, which looks full of personality. In the rear part of the car, the double "V" led taillights are the most distinctive "symbols" of Qida that distinguish it from other models, and are well recognized at night, while the full and rounded line elements add a bit of fashion.
In terms of interior, I believe that few young people will like the "retro" wrap-around cockpit layout, nor will they like the rugged steering wheel shape. Based on the current young consumer vision, Nissan Qida's interior design is too "old-fashioned", lack of design novelty, and a large area of hard plastic materials deepen the interior plastic feeling, only the surface of the center console is not much leather sewing coating can bring a certain sense of driving comfort to the driver and passenger. It is worth noting that the car's functional configuration is also as "old-fashioned" as the interior, the whole series is equipped with a 4-speaker audio, high beam halogen lights, high-end models have reversing images but no reversing radar, there is front seat heating but does not support seat electric adjustment, even automatic air conditioning is only the exclusive configuration of the top model, the configuration is not rich.
In terms of space, although the Nissan Qida is only a hatchback sedan, thanks to the 2700mm wheelbase size and reasonable layout of the space design, it reserves more legroom for the rear passengers, and can even be compared to the mid-size car. However, due to the body width of only 1766mm and the floor bulge is more obvious, the lateral space in the rear is not comfortable enough. In addition, Nissan Qida also hollowed out the bottom of the trunk, coupled with the trunk opening is large enough, the loading capacity is better than the average hatchback, but still inferior to the mainstream sedan.
In terms of power, Nissan Qida is equipped with a 1.6L engine, the engine model is "HR16", although the engine model has not changed at all, but its essence is different from the "HR16" engine equipped with the new Xuanyi. Specifically, the current Nissan Qida is equipped with the second generation OF HR16 engine, with a maximum power of 122 hp and a maximum torque of 155 Nm, while the new Xuanyi uses the third-generation HR16 engine, the maximum power is increased to 139 hp, and the latest mirror melt cylinder hole technology is integrated, which comprehensively improves fuel efficiency. In terms of transmission system, Nissan Qida provides 5MT/CVT gearboxes for consumers to choose from, and the comprehensive fuel consumption of NEDC 100 kilometers is 6/5.3 liters, which is higher in fuel economy, but it is not as attractive as the comprehensive fuel consumption of NEDC as low as 4.9L/100km in Xinxuanyi.
epilogue
It is clear that on the way to the "young consumer market", Nissan Qida fell behind. Until now, there is still no news that Nissan Qida wants to be replaced. In contrast, Nissan New Xuanyi has not only completed the upgrading, but also catered to the market development trend, launched a new energy model: Xuanyi e-POWER, and the product strength has been enhanced. In addition, due to the hatchback body design, the space practicality of nissan Qida is not as good as the mainstream sedan on the market, which is also the direct reason for its sluggish sales.