In the author's impression, Qida is a highly playable hatchback. In particular, the classic 1.6T manual version of the GTS, the maximum horsepower of the engine reached 190ps, the peak torque of 240 Nm, even if it is now the level of the mainstream 2.0T engine, for which many fans respect the Qida as a small steel cannon.
However, as Nissan's sales in China became higher and higher, Qida was left out in the cold, and the 1.6T version was even more lost, leaving only the ordinary 1.6L version. Today, Qida has made many adjustments in styling and interior, but almost no one cares, and sales are very sluggish. In my opinion, the culprit is definitely the "inner volume".
As we all know, Nissan Xuanyi has always been sold in the same house as the new and the old, and the official guidance price of the classic version is 99,800 yuan, and the terminal discount is as high as 20,000 yuan. The new guidance price starts from 119,000 yuan, and the terminal discount is about 15,000 yuan. That is to say, the lowest price of Xuanyi classic naked car is less than 80,000 yuan, while the lowest price of the new model is more than 100,000 yuan.
On the other hand, the official guidance price of Qida is 99,900 yuan, even if the terminal market has a discount ranging from 10,000 to 20,000 yuan, the final price of the naked car is also 80,000-90,000 yuan. For many people, the first is that they can't accept the shape of the hatchback, thinking that the sedan looks more stable. The second is the same car purchase budget, Xuanyi seems to be more advanced, if you have to buy a scooter in the Japanese product brand, I think most consumers are more willing to choose Xuanyi.
In addition, due to the continuous reduction of points in the athletic attributes, potential users with such needs will not hang on the Nissan tree, and the Honda Fit at the same price, whether it is a 1.5L Earth Dream naturally aspirated engine, or the overall handling is much better than Qida. If you pursue a more quality chassis, the overall performance of the Ford Focus hatchback is also good, except for the engine of the 1.5T three-cylinder, there is no obvious hard injury elsewhere.
In the final analysis, Dongfeng Nissan does not have a clear positioning idea for the three cars of Qida, Xuanyi Classic and new Xuanyi. We may wish to compare Guangqi Honda, for the two cars of Fit and Lingpai, giving a completely different positioning and powertrain, Fit only needs to do a qualified grocery shopping car, in addition to taking into account some sports attributes. Lingpai is the first choice for the majority of online car drivers and some family cars. To this end, Lingpai also launched a 1.5-liter oil-electric hybrid version, for ordinary users also have a 1.0T three-cylinder version, although the engine is much complained about, but the wide space of the overflight is obviously different from the fit.
In contrast, Nissan Qida and Xuanyi are both 1.6L naturally aspirated engines + CVT gearboxes, and the powertrain has not been adjusted at all because of the different positioning of the two cars. To put it bluntly, Qida is like cutting off an ass under the foundation of Xuanyi and turning it into a hatchback, that's all. This idea of building cars 20 years ago, placed in 2022, is obviously somewhat outdated.
Therefore, the author gives Dongfeng Nissan a suggestion, either to learn from Guangqi Honda, targeted to distinguish the positioning of Qida and Xuanyi, in addition, for different positioning, it should be different in terms of powertrain, and the two vehicles perform their duties. Qida can regain its movement, and Xuanyi only needs to continue to take care of home users.
In this way, the positioning of the two vehicles is not in conflict, but also broadens the car purchase needs of potential users. As for the price, Qida can be in the same range as Xuanyi Classic, and The new Xuanyi can be 10,000-20,000 yuan more expensive in order to open up the gap, I don't know what you think?
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