Qianjiang Evening News Hourly News reporter Chen Jie
Recently, the "2021 Takeaway New Power City List" released by Meituan Takeaway has received widespread attention, and with the normalization of the epidemic development trend, the number of merchants and users in Jiangsu, Zhejiang and Shanghai areas has increased significantly. The data shows that the number of new merchants and users in the Yangtze River Delta urban agglomeration ranked first year-on-year, and Suzhou, Shanghai, Wenzhou, Wuxi and Hangzhou were on the top 10 list of "cities where takeaway users are active".
Hangzhou, the birthplace of multiple brands, organically integrates dine-in food and takeaway
In Hangzhou, there are many high-tech industries, and in recent years, due to the influx of a large number of talents, the total population of Hangzhou has risen to the third place in the Yangtze River Delta region. With the growth of the population, consumers are also more and more demanding of diet. In Hangzhou, in addition to Hangzhou's cuisine, there are many well-known chain stores originating from here, and the well-known Internet red shop Grandma's House, Green Tea, etc., are excellent chain brands in Hangzhou.
Hangzhou people pay great attention to quality, so whether it is dine-in or takeaway, they will do it to the extreme. The arrival of the epidemic has brought a lot of impact and impact to the traditional catering industry, and at the same time, the industry has seized the opportunity of digital transformation, and many merchants have seen the potential of takeaway platforms. In addition, with the continuous improvement of consumer health awareness, consumers' recognition of chain restaurants is also higher than that of non-chain brands. Judging from the national order data, the order growth rate of chain brand merchants in the same period is also 6.7% higher than that of non-chain brand merchants.
Hangzhou New Century Hotel is a veteran Hangzhou gang cuisine chain store, adhere to the civilian route, the amount of dishes is full, deeply loved by Hangzhou residents, the hotel's "sweet and sour tenderloin" has become a takeaway must-order food for many consumers. It is understood that the new New Century Hotel launched the Meituan takeaway when the takeaway industry was just emerging, whether it was before or after the epidemic, its emphasis on food safety has never been relaxed.
The relevant person in charge of the New Century Hotel said that the chain stores of the new New Century used food safety seals in takeaways as early as 2017. He said: "New Kaiyuan insists that the people take food as the sky, and when it comes to the takeaway business, what the people like is convenient, fast, hygienic and delicious food." All we're doing now is making it comfortable for consumers, whether it's dine-in or takeout. ”
For how to let customers have a better dining experience, Hangzhou's net red breakfast soup cage also has deep experience. Chen Cheng, the person in charge of TangLongji, said that the store attaches great importance to food safety, and the feeding and production of all foods are well founded. In addition, Tang Cage Ji is also very concerned about the tastes of customers, and will regularly introduce new products. As the weather cools, Tang Long Ji is also improving the packaging of takeaway, Chen Cheng said: "I hope that every customer can eat a hot breakfast in the winter and start a vibrant day." ”
According to meituan takeaway survey data, the top five favorite meals of Hangzhou people are "sour and spicy potato shreds", "minced meat tofu brain", "farmhouse tofu buns", "sauerkraut fish" and "sweet and sour tenderloin", drink bowls of wontons in the morning, and then accompanied by raw fried buns, pot stickers or fresh meat buns, which is the most common breakfast combination of Hangzhou people.
Hangzhou is an inclusive city, from the data point of view, whether it is Hangzhou cuisine, Quzhou cuisine, Jiangsu and Zhejiang snacks, or Australian cuisine, Indonesian snacks and so on are very popular in Hangzhou.
The market is sinking, and the penetration rate of takeaway in Zhejiang has accelerated
Affected by the epidemic, all walks of life have been greatly affected, especially in terms of food and beverages that are more closely related to consumption, but the takeaway industry is stable and improving. The data shows that from January to December 2020, the overall online order volume trend of catering showed an upward trend, and the online catering order volume in third- and fourth-tier cities in the fourth quarter of 2020 increased by 10% compared with the same period last year.
With the rapid sinking of mobile Internet infrastructure, the county catering takeaway market has also developed rapidly in recent years.
According to Meituan takeaway survey data, in the past three months, the vitality of takeaway users in Hangzhou has risen, and the catering has made steady progress, once again ranking among the top ten cities where takeaway users are active; in addition, the takeaway penetration rate of Taizhou, Shaoxing, Jiaxing and Wenzhou (the number of urban takeaway merchants / the number of in-store merchants) has ranked second to fifth in the country, and the integration of online and offline is faster and broader and deeper, and it deserves to become a "city of new power in catering digitalization".
The relevant person in charge of Meituan takeaway said that the high degree of activity of takeaway consumption in county cities is basically the suburbs of large and medium-sized cities or surrounding counties, which is in line with the economic law of undertaking consumption spillovers in large and medium-sized cities. Meituan takeaway survey data shows that the growth rate of county catering takeaway consumption in 2019-2020 is 8.0% higher than the national average growth rate and 17% higher than the average of municipal districts in the same province.
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