From May 1 to 4, Beijing catering operators suspended dine-in services and switched to takeaway and pick-up services. On May 3, the reporter learned from the Meituan takeaway that the number of catering takeaway orders in Beijing on the first day of the suspension of dine-in increased steadily, an increase of about 30% compared with the same period last year, of which the city's delivery order volume rose by more than 40% compared with the previous day. At the same time, more catering merchants have launched online takeaways through green channels, and some merchants have completed the whole process from application, processing to online order receiving in less than 40 minutes.
In the past two days, the reporter visited and found that the catering stores have suspended the dine-in service. Although dine-in food is cancelled, the service is not closed, and the takeaway riders who run on the road meet the daily dietary needs of Beijing citizens during the small and long holiday.
At noon on May 2, Mr. Zhang, who lives on Huangsi Street, had just placed an order for a sauce elbow cooked in Huangsi, and within half an hour or so, he had received a meal from the takeaway brother. "When I learned about the suspension of dine-in, I didn't know how to solve my daily dining, so I opened the takeaway App to find that I was worried." Mr. Zhang found that the major well-known snacks and supermarkets on the platform have everything, "even restaurants that are usually too far away can now be ordered." ”
During the May Day holiday, when dine-in food was suspended, the non-closing takeaway service also supported the livelihood of Beijing's large and small catering enterprises. Many food and beverage merchants have launched takeaway and in-store pick-up services, and the number of takeaway orders has increased a lot more than in the past.
Qiu Chenxu, owner of Shuangma Restaurant in Wudaokou Business District, said that on May Day, it was obvious that the number of takeaway orders had increased, about 30% more than before. "Not only is the order volume large, the unit price is relatively high, mainly for family meals." Many users will also choose to place orders at the wrong peak, leaving us and the riders with more time to prepare. Qiu Chenxu said.
In order to better meet the needs of catering merchants to carry out takeaway services during the epidemic period, Meituan and Ele.me takeaway platforms have opened the "merchant on-line green channel" service to comprehensively improve the efficiency of store review, and the qualification review can be completed within 1 hour at the earliest, and the merchant can go online on the same day as the application.
According to meituan statistics, on May 1, 473 catering merchants in Beijing applied for online takeaway through the green channel, and the new merchants on the green channel increased by 338% compared with the previous day. Among them, the catering business "Secret Small Waist Seafood Bbq" from near Laiguangying took only 40 minutes to complete the online operation.
In addition, Meituan Takeaway provides merchants with a "city-wide delivery" service to expand the scope of delivery of merchants to help merchants get more orders. According to the data, after the release of the suspension of dine-in policy, there were nearly 2,000 merchants who applied to open "city-wide delivery", including well-known chain catering brands such as Haidilao and Sipping.
According to the relevant person in charge of the Beijing area of Meituan Takeaway, in order to meet the living needs of Beijing citizens, Meituan Delivery has increased the rider capacity reserve of 30% and the rider subsidy of 6 million to 8 million yuan, invested in the launch of real-time and flexible "cross-regional scheduling and distribution" and "stationed distribution", allocated 1.5 times the transportation capacity to centrally guarantee the orders of supermarkets, and prioritized the takeaway delivery needs of residents in the sealing and control areas, as well as the elderly, weak, sick and pregnant groups. "On the first day of the suspension of dine-in, the takeaway orders in the control area were relatively stable as a whole, and the delivery and supply guarantee force was relatively sufficient, so everyone did not have to worry." said the above-mentioned person in charge.