Photo description: Atour Zhuju launched a reading activity in the context of the epidemic Interviewee Courtesy of the photo / The same below
Xinmin Evening News (reporter Yang Yuhong) From now on, users in some parts of Shanghai have successively received a "spiritual feast" composed of books and coffee. This is the reading activity launched by Atour Zhuju again in the context of the epidemic after the launch of the "Library on the Road" activity in 2020, and this time it is a joint Yongpu Coffee with the theme of "Let's start a long journey in the book" to continue this humanistic and warm activity.
"The launch of this activity is not only to allow users who cannot go out during the holidays to have more spiritual food supplements, but also to interpret the lifestyle of 'humanity' and 'warmth' adhered to by Atour." The relevant person in charge of Atour Bamboo Residence said.
At this event, Atour Zhuju provided a limited number of "'Come on, Shanghai' Reading Blind Box" for users in Shanghai, not only with high-quality books carefully selected by Atour Zhuju for users, but also with coffee gift boxes that can be drunk for 7 days.
Because of the impact of the epidemic capacity, the activity is currently only open in two stores in Shanghai to delivery borrowing, users as long as they open the Meituan takeaway search "Atour Bamboo Residence", choose the nearest store to place an order, only need to pay 0.01 yuan + delivery fee, you can sit and wait for the blind box delivery to your home.
The picture says: Users only need to open the Meituan takeaway search "Atour Zhuju can sit and wait for the blind box to be delivered to home."
After receiving the reading blind box, some netizens said: "During the epidemic period, there can be books to read, coffee to drink, warm in the heart, grateful to Atour." "After the end of the epidemic, users only need to go to any Atour store in the country to return the book."
As a mobile library open all day, Atour Bamboo Residence has been insisting on opening it free of charge to hotel guests and residents of the surrounding communities since its establishment, and its biggest feature is that Atour members can borrow books for free, which can be taken away and returned to Atour in a different place. As of April this year, Atour has established more than 700 in more than 130 cities across the country, with a total collection of 1 million volumes.
Atour Bamboo Residence is not only an offline reading space, but also a place where urban culture takes place. Through "Bamboo Residence" Atour has also carried out a number of offline salons or activities nationwide with themes including photography, travel, music, etc., to share the joy of reading and on the road. According to incomplete statistics, "Bamboo House" has held more than 500 independent activities across the country since its establishment, with a total of more than 100,000 people participating.
Since its operation, Atour Bamboo Residence has also been continuously upgraded. At the beginning of 2022, after conducting research on a large number of users, the "Bamboo Residence" team will optimize the book selection link and select the theme for the selection and classification of books. On the basis of the offline small salon, it is also planned to invite guests from different fields to share insights and create a more connotative space.
It is reported that after the end of this round of anti-epidemic, Atour Bamboo Residence plans to invite borrowing users to hold a book club to listen to them share their reading experience. In the future, if conditions permit, it is also possible to gradually roll out the way of takeaway borrowing.