Source: Financial community
This year, Jaguar Land Rover launched a new and upgraded service experience guided by "heart service, new value".
Based on China's local market, Chery Jaguar Land Rover has created an exclusive service experience for consumers through digital upgrading and the implementation of The Voice of China.
Product quality is the cornerstone, after-sales service is the backing. Chery Jaguar Land Rover has established a complete and strict company quality system, bringing together the world's advanced hardware facilities and production processes, implementing global unified standards, and casting excellent products for excellence.
Recently, the Jaguar Land Rover After-sales Service Media Experience Day with the theme of "Heart Service, New Value" was held in Shenzhen. Through the new and upgraded service experience, the event highlighted the concept of "serving with the heart" and creating "new value" for customers. Mr. Ma Zhenshan, Executive Vice President of Chery Jaguar Land Rover Automobile Co., Ltd. and Executive Vice President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, stressed in his speech at the event that product quality is the cornerstone and after-sales service is the backing, and the two complement each other to achieve the "new modern luxury" car experience.
Adhering to the global core business philosophy of "customer first", Chery Jaguar Land Rover, as a luxury car company that produces and sells Jaguar and Land Rover two major luxury car brand products, has always based on excellent product quality, provided Chinese consumers with Jaguar Land Rover global unified standard services, and is committed to bringing users a pleasant car experience and creating a user satisfaction benchmark for after-sales service. According to sm (CSI), the newly released J.D.POWER 2021 China Automotive After-Sales Service Satisfaction Study in 2021, the Land Rover brand ranked second in the luxury brand group with a score of 776 points, which is the third consecutive year that the Land Rover brand has won this good performance, and Jaguar Land Rover's after-sales service system has once again been recognized by the industry and consumers.
Create an exclusive service experience based on the local area
This year, Jaguar Land Rover launched a new and upgraded service experience guided by "heart service, new value", and is committed to continuously creating a "heart service" of quality, professionalism and digital upgrading, thereby empowering customer experience and creating "new value" for customers.
"Customer first" is integrated into all aspects of Chery Jaguar Land Rover's development, from research and development, procurement, manufacturing to sales and service, Chery Jaguar Land Rover is committed to providing customers with products and services throughout the life cycle.
Based on China's local market and meeting the digital needs of Chinese consumers, Chery Jaguar Land Rover strives to create forward-looking products and services. The continuous upgrading of the service system and digital strength have jointly empowered the diversified upgrading of the online and offline customer service experience, further enhancing the experience of Chery Jaguar Land Rover owners in digital services. Taking this year as an example, Land Rover Discovery Sport, Range Rover Evoque L, Jaguar XFL, Jaguar XEL and other models are equipped with Jaguar Land Rover's latest electrified electronic architecture platform EVA 2 system, which optimizes the infotainment system and vehicle driving handling performance, greatly improves the adaptive cruise and road maintenance algorithms for autonomous driving, so that customers can always maintain the best performance state and get the best driving experience without entering the store.
The 2022 Land Rover Discovery Sport P300e plug-in hybrid InControl OS 2.0 in-vehicle infotainment system
In order to further enhance the satisfaction of Chinese consumers with the service experience, Chery Jaguar Land Rover listens attentively to the voice of China and maintains two-way close exchanges with Jaguar Land Rover globally, implementing the voices of the Chinese market, consumers and governments into the next generation of products, so that Chinese consumers can fully appreciate the British charm and ultimate exclusive service experience of Jaguar Land Rover under the premise of enjoying products that are more in line with aesthetics and usage habits. In this year alone, Chery Jaguar Land Rover has launched two highly competitive and excellent products, the new Jaguar XFL and the new Range Rover Evoque L, while its two Land Rover brand domestic models provide plug-in hybrid options, thus bringing Chinese consumers an exclusive car experience beyond expectations with an accelerated and enriching and iterative product matrix. The excellent sales performance also confirms the high recognition of Chinese consumers for Chery Jaguar Land Rover products.
Adhere to the ingenuity, empower excellent quality strength
Not forgetting the original intention of creating world-class quality products for Chinese consumers, Chery Jaguar Land Rover integrates the concept of "customer first" into every aspect of production and manufacturing, relying on Jaguar Land Rover's global model factory, casting excellent quality with exquisite craftsmanship and pure ingenuity, bringing pure British experience at the same time, continuing to create a high-end market and consolidating the cornerstone of "new modern luxury".
Chery Jaguar Land Rover five models
Chery Jaguar Land Rover Changshu production base adopts advanced quality data collection, traceability, analysis, feedback, early warning and improvement information system, through the mutual cooperation of multiple systems, to achieve the interconnection of quality information, from multiple angles to continuously improve the quality level; and in the central area of the Changshu production base set up a quality center, through vibration table and environmental warehouse, long-term rain and other dynamic evaluation, as well as three coordinate measurement room and other evaluation projects, to promote quality maturity and problem solving. At the same time, Chery Jaguar Land Rover chooses to cooperate with high-quality domestic and foreign excellent suppliers to create and maintain a win-win strategic partnership with suppliers, so as to ensure that products have world-class quality.
360 degree static rain test
In addition, Chery Jaguar Land Rover actively implements the intelligent manufacturing strategy and sets up a model of "pinzhi" manufacturing. On the one hand, Chery Jaguar Land Rover empowers excellent quality with intelligent manufacturing upgrades, adopts remote real-time status monitoring, wireless UHF identification system RFID and other technologies to achieve traceability of product life cycle, manage product production process and quality control, and ensure world-class quality; on the other hand, Chery Jaguar Land Rover greatly reduces the cost of car manufacturing and parts loss in the production stage through virtual manufacturing technology, and also greatly shortens the delivery time of the project and improves the delivery quality.
It is worth mentioning that Chery Jaguar Land Rover can handle up to 300,000 kinds of personalized optional configurations with order-based production mode, "one car and one single" in the production process, with a high degree of product customization, fully and accurately cater to the personalized customization needs of luxury car consumers.
Mr. Ma Zhenshan, Executive Vice President of Chery Jaguar Land Rover Automobile Co., Ltd. and Executive Vice President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
As Mr. Ma Zhenshan said, "Jaguar Land Rover always takes the consumer as the core, listens to and predicts the needs and trends of customers, so as to create more forward-looking products and services." In terms of after-sales service, Jaguar Land Rover also pursues excellence, targeting the localization needs of Chinese users, impressing our current and future consumers with the leading nature of brand building, advanced in products and manufacturing, and superiority in service system. ”
In the future, Chery Jaguar Land Rover will continue to exceed consumer expectations as the goal, further improve the after-sales service system, continue to explore innovations in the field of customer service, and at the same time based on the Chinese voice, create more high-quality products that exceed the expectations of Chinese consumers, so that "new modern luxury" is deeply rooted in the hearts of the people.
Chery Jaguar Land Rover
Chery Jaguar Land Rover Automobile Co., Ltd. was established in November 2012, jointly funded by Chery Automobile Co., Ltd. and Jaguar Land Rover Automobile, with a joint venture of 50:50, which is the first Sino-British joint venture high-end automobile enterprise in China. Chery Jaguar Land Rover Changshu production base opened on October 21, 2014 and officially put into operation, with a total annual production capacity of 200,000 units. The Changshu production site is Jaguar Land Rover's first vehicle manufacturing plant outside the UK and a global model plant.
Chery Jaguar Land Rover is committed to becoming an outstanding leader in China's high-end automobile market, with a world-class vehicle manufacturing base, perfect independent vehicle development capabilities, professional and innovative marketing service system, will play an efficient operation management system advantages, and constantly practice the commitment to provide the Chinese market with world-class quality products and services.
Chery Jaguar Land Rover has launched five Land Rover Range Rover Evoque L (and plug-in hybrid), Land Rover Discovery Sport (and plug-in hybrid), Jaguar XFL, Jaguar XEL and Jaguar E-PACE models, as well as the Injeri engine family.