Under capital, all consumers are ants. Especially in the automotive market, even if they are treated unfairly, consumers cannot shake the towering car companies even if they work together. For example, the Great Wall Euler, who has been criticized by CCTV, still avoids the problem of "changing the core door". And this car brand, which was once advertised as "more loving women", has completely turned over.
It has been more than a month since Euler Good Cat was involved in the core change incident in early November, and in this month or so, Euler Automobile and its parent company Great Wall Motors have also made five statements so far. The issue of core change was not taken seriously in each statement. In Euler's view, as car companies, they have been actively communicating with users. However, in the eyes of the car owner, several statements of different calibers are irresponsible evidence that the brand side does not face the problem directly.
Only after the CCTV roll call criticism added two new compensation rights, the first owner of the vehicle lifetime warranty and charging rights worth 10,000 yuan.
Is the wind wave of the core change, is it empty?
First of all, the incident stemmed from a woman who found that there was no CarPlay function in the use of the good cat car machine interconnection, and in the process, it was found that the Euler good cat car machine was equipped with an Intel main chip, not a Qualcomm chip told by the 4S store in the car purchase.
The owner's complaint stirred up thousands of waves, and many Euler good cat owners have found that the good cat they are driving is equipped with the Intel A3940 chip. Without exception, there are no so-called Qualcomm chips. This has led to collective questions and complaints, is Euler involved in false publicity and misleading consumers?
Subsequently, on November 10, Euler Good Cat updated the relevant introduction of the official website and deleted the description of Qualcomm chips in the "Coffee Intelligent Car Control System". It took a week before it responded to user complaints for the first time on its app. In addition to mentioning that it will speed up the deployment of CarPlay and HiCar mobile phone interconnection to compensate car owners, Euler also said in a statement that there are non-Euler users posing as real users to incite negative emotions in an attempt to seek improper benefits, and Euler has fixed relevant evidence and called the police. The issue of "core change" was not mentioned by Euler.
I don't know how the great wall's public relations think, in the face of consumers' doubts and complaints, first of all, did not appease the user's emotions, the car brand that understands women the most, and in an instant, it opened its teeth and claws to its female users? This statement is not good, but because of this, it has aroused the anger of most Euler good cat users.
In the online car review from sohu auto reports, one of the press kits given to the media by Euler in November 2020, the product information of Euler Good Cat clearly mentioned that "the cockpit carries Qualcomm SA8155 professional in-vehicle intelligent service chip".
The owner of the car questioned Euler: do you have to go to court?
Frankly speaking, euler is able to stand out from the crowd because of the crucial reasons for her strategy of positioning herself more for women's brands.
In fact, for female users, most of them are more concerned about the appearance and interior of the vehicle when choosing. There is no concern about the car system, chips, three electricity and materials, which also led to the opportunity of the Great Wall Euler, thinking that no one cares about the specific chip used.
According to online car reviews, in addition to the good cat models in India and other places, the Qualcomm 8155 chip is also reflected in the promotion of the Qualcomm 8155 chip, which is also reflected in Europe. So the question is, the domestic is the Intel A3940 chip, but a foreign country is the Qualcomm Snapdragon 8155? That's a bit hard to justify, isn't it? Or do domestic consumers deserve to be treated differently? In this regard, the online car review called euler customer service for consultation, and did not get a specific reply.
Euler Good Cat Europe promotional video
Let me ask, when domestic consumers take real money and silver to support domestic independent brands, why is it in exchange for the current perfunctory? Do these little sisters deserve to be fooled if they don't understand the car?
It is worth noting that some car owners' initial appeals are only hoping to get Euler's sincere attitude and solution, not this so-called tens of thousands of rights and interests package. And the Great Wall? What about Euler? The problem of avoidance, and even threatened to sue the user, is this not the consumer's arm twisted around the thigh and forced the user to choose to compromise?
Stealing the "core" under the beam for the column is actually Euler's bottom line to test consumers
If you look at the many compensation schemes of the Great Wall Euler, the actual value has long been greater than the price of the chip, according to common sense, it should be over.
But this is only the result of the Great Wall's imagination, in fact, from the time it decided to replace the Intel A3940 with the Qualcomm 8155, the Great Wall had already thought about today's situation. Even the team behind it has long anticipated the current situation, and if there is no countermeasure, the three-year-old may not believe it.
In fact, the main anger from Euler users is that foreign Euler models are equipped with 8155 chips, and it is not right to save these costs on domestic consumers. Could it be that Euler of the Great Wall wants to be the next Ford?
I vaguely remember that Ford produced a pinto car in the early years, and it seemed to cost around $2,000. The point is that Later Ford discovered its fatal flaw, that is, the fuel tank is easy to explode, not that Ford did not know, but after weighing the pros and cons, Ford chose to hide.
Ford knew the defects and knew the solution better, but needed to install an additional $10 part. Based on the cost-effectiveness ratio of 12.5 million units sold at the time, Ford lost $125 million for each vehicle with one additional part.
Without this accessory, according to probability theory, there are about 180 users who will be unfortunate because of this. According to the compensation for that year, each person is $200,000. Coupled with injury compensation, it may cost less than $40 million to settle. Once the installation is recalled, Ford will pay $125 million.
Qualcomm and Intel, Euler decisively chose the latter. The reason why they dare not use Intel chips in Europe or other places is that foreign countries have a greater crackdown on fraudulent consumption.
According to the sales volume of the first eleven months of this year, Euler good cat has accumulated sales of more than 40,000 vehicles, if it is judged to be false publicity or fraud of consumers, then Euler is far from one to lose three, but will face the possibility of bankruptcy, even if it is the Great Wall of the great cause is helpless.
Bold to guess, the Great Wall Euler will return one loss three times? No, absolutely not. To this day, Great Wall executives don't seem to understand what was wrong.
Online car reviews believe that in the face of the fierce market competition environment, with the fermentation of the Euler good cat chip incident, although it is unlikely that some people think that Euler good cat will not survive next year, but the image of Euler as the sales of the Great Wall new energy collapsed overnight. Combined with past actual cases, the standard for determining "fraud" in the sale and purchase of motor vehicles in practice is relatively high, and there is also uncertainty in the court's support for this claim. However, the current user's goal is very firm, either to change the core, or to return the car, has been pushed by the Great Wall to the point of irreparability.
For a long time, we have been silently compromising on exaggerated propaganda and false propaganda in car companies for so long, and now we have finally ushered in the moment of outbreak. At this moment, not only Euler, but also more than the Great Wall, I believe other car companies also feel the same. Justice may be late, but it will never be absent, and if the Great Wall Euler takes those flashy compensation to perfunctory, then the Euler brand may collapse overnight, and then, if you want to go back and save it, it may be too late.
Guardian Wen
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