Synchronizing the aspirations of young people, reviving the soul of INTEGRA, and opening the era of Guangqi Honda's new car-making.
Author 丨 Michel
Edited 丨tian grass
Produced 丨 Automan Media
At 8:00 p.m. on December 16, on the Haixinsha Square on the banks of the Pearl River, the GUANGC Honda All-New Grid (INTEGRA) "Synchronize Your Desires" conference was officially launched.
The Canton Tower was lit up that night, and even the night rain that would hit the weather forecast retreated. The refreshing evening breeze blows across the river, but Haixinsha Square has been transformed, showing a fantasy scene like being in the giant country in Gulliver's travels:
Huge computer screens, RGB keyboards, tablets, headsets, mice, and game consoles are staggered on the wide "desktop" in a way familiar to young people – Guangqi Honda magnifies the online entertainment social scene familiar to modern youth into reality.
"Owning it (INTEGRA) is a dream for young people." The youthful personality described by Zheng Heng, executive deputy general manager of Guangqi Honda, has been presented in the most vivid form since the beginning of the press conference.
Even the reserved project "announced price" of corporate executives at the press conference in the past was handed over to the young generation of elites this time: integra launched a total of 6 versions, the CVT version guidance price of 142,900-166,900 yuan, the MT manual version guidance price of 129,900 yuan.
1
INTEGRA Renaissance
Riders who know about performance cars at the end of the last century will certainly not be unfamiliar with the name OFTEGRA, and this Honda high-performance sedan born in 1985 was once on a par with famous cars such as NSX and S2000, representing the glory of the Honda VTEC era.
In particular, its third-generation DC2 model not only frequently "humiliated" a number of opponents who have been turbocharged on the track with a self-priming engine, but also shined in the field of modification, and the name of "king of the front drive" has not gone away.
In Hong Kong, Macao and the Pearl River Delta region, which were earlier open to the outside world, INTEGRA at the time of the intersection of the century has long been famous, and the word "type" has actually been known in the Cantonese-speaking area for many years at that time.
Zheng Heng said: "The type is what the people of Guangzhou say about the trend of handsome and stylish... We have continued the name of style, which has a history in Hong Kong, Macao and the Pearl River Delta, and hope that the inheritance of the dreams of each generation of young people can be reflected. ”
When it comes to inheritance, it is necessary to mention the commonality of young people throughout the ages - almost unlimited vitality, endless passion and aggressiveness towards the goals pursued. The emergence of INTEGRA at that time corresponded to the pursuit of speed and enthusiasm by young people at that time.
Now in the information age of the 21st century, the post-80s generation has not collapsed, the Heisei generation has gradually become the backbone of Japanese society, and the pursuit of the new generation of young people has not changed substantially, but the details of performance have changed with each passing day.
"After Accord, Fit and Lingpai, we have created a young style, hoping to develop in the direction of impressing young people and making young people like." In an interview, Katsuying Moriyama, general manager of Guangqi Honda, confirmed the product route of integra's comprehensive rejuvenation.
The desperate desire for front-end technology and connected social networking, as well as the high degree of aesthetic harshness, has created a new demand model for young people in the new era.
As the pioneer of Guangqi Honda's new era of car-making, INTEGRA has deeply studied the needs of contemporary young people in various aspects, introduced a number of exclusive configurations, and greatly evolved the level of design and intelligence on the basis of maintaining the old INTEGRA style.
2
Synchronize the style that young people crave
In the guangqi Honda product series, which has fully entered the turbine era, integra has also selected a 1.5T turbocharged VTEC engine, but no longer retains the 180TURBO low-power version, but uniformly loads the 240TURBO high-power engine, with a maximum power of 134kW and a peak torque of 240N·m.
At the same time, the head adopts advanced technologies such as high rigidity crankshaft and high rigidity oil pan, and matches the optimized CVT gearbox, and integrates G-Design Shift technology to maximize athletic performance.
It is worth mentioning that in addition to the CVT gearbox, this time Guangqi Honda has reserved an exclusive MT version of the model for the new model (INTEGRA) according to the needs of users.
As an engine supplier, Honda's success in this year's F1 (World Formula 1) race not only overturned the monopoly of the giant teams on the F1 drivers' championship for many years, but also the new world champion Max Verstappen, who has just turned 24, has become a new racing idol in the hearts of young car fans.
The speed and passion that young people crave, from Abu Dhabi (F1 tiebreaker) all the way to Guangzhou, the comprehensive support of INTEGRA for driving pleasure is bound to capture the hearts of a large number of young car fans.
In terms of design, integra also reflects the wisdom of youth and classicism in many details.
Integra has launched a night version of the model while ensuring the sense of movement of the vehicle, in addition to smoking the black wheels, it also uniformly uses bright black materials in the rear spoiler tail, exterior mirror cover, shark fin, door handle, etc., which is also an attempt by GUANGC Honda to learn from the experience of the previous multi-model night version.
In terms of configuration, integra is surprisingly equipped with a 12-speaker BOSE sound on the high-end model, which is also a response to the needs of Guangqi Honda for young people in the new era.
If the biggest change in contemporary young people is compared with the old INTEGRA era twenty or thirty years ago, the answer may be that they are more refined and know how to pursue a full range of experiences - pure speed and passion can no longer meet the post-90s and post-00s car owners, and the era of "all wants" is approaching.
In addition to the high-quality sound system, Guangqi Honda also equipped the integra with a refreshing card key. When novelty and ease of use are combined, this form of key that does not require "brushing" to unlock and start the vehicle is quite excellent.
As the current GUANGC Honda's main young model, the all-new model (INTEGRA) is undoubtedly equipped with Honda's hottest Honda CONNECT 3.0 intelligent guidance interconnection system this year, which makes the intelligent level of the vehicle reach the industry's advanced level, and also makes the classic INTEGRA car series merge with front-end interconnection technology for the first time.
With the support of Honda CONNECT 3.0, INTEGRA integrates advanced technologies such as AI intelligent voice assistant, car home interconnection, mobile phone remote control, OTA online upgrade, etc., and realizes a variety of functions that were unimaginable on the original INTEGRA DC2.
GUANGQI Honda's pioneering work in the new car era (INTEGRA) is responding to the needs of young people everywhere and synchronizing the aspirations of young people.
3
New car-making doctrine and new marketing
Although Guangqi Honda already owned the Lingpai, a fairly successful mid-level car product, and also did a lot of work in terms of rejuvenation and performance, and achieved good results, the new type (INTEGRA) is more violent and direct than that.
Integra is based on Honda Architecture, using Honda's global platform, relying on Honda's most advanced mid-level car system, and will become the first product of GUANGC Honda's new car-making era.
Regarding the era of neo-car-making, the official explanation of Guangqi Honda can basically be summarized in two words: "style" and "sports". The value base of the products used to support the style movement can still be explained on top of the new type (INTEGRA) as a unique design and advanced technology that meets the aesthetics and needs of contemporary young people.
"The desire of young people is endless, they are eager for new music, new parks, new food, new entertainment, but also want to have the latest technology and the latest smart products, only with these things, young people feel that they are at the forefront of the times." Yuan Xiaohua, deputy general manager of Guangqi Honda, said.
"Let young people be at the forefront of the times, I hope they can be praised as model car owners, become a trend, become a fashion."
The mutual achievement of people and cars has always been the goal that GUANGQI Honda is committed to pursuing. In addition to focusing on polishing products, Guangqi Honda is also constantly innovating in terms of marketing.
Yuan Xiaohua said: "At today's press conference, (on-site) with a rich and young layer of SNS scenes and digital product arrays, showing the charm of the new grid as a fast-speed intelligent weapon... In the future, the style will continue to create this style, bringing more innovative marketing activities to everyone. ”
From warming up in the form of Easter eggs to the unveiling of the whole family of historical models at the Dream Festival, integra's entire listing campaign reflects youthfulness and trendy tone at every step, while not forgetting to maintain the classic style.
At the listing conference, corresponding to each value point of the plate, GUANGQI Honda invited the powerful circle top young talents to stand on the platform, which complemented the scene facilities with the imagination and atmosphere of the scene, creating another release event that was enough to enter the case level.
In 2021, GUANGQI Honda's car camp ushered in further growth, in addition to the intelligent mid-term redesign of ACCORD and CRIDER, the addition of INTEGRA will allow the brand to rise significantly in the car, especially the A+ class car segment.
Guangqi Honda, which started with the B-class sedan, now accurately covers the A0-class, A-class, A+ class three major sub-segments, forming a new product system composed of FIT( FIT, CRIDER) and all-new grid (INTEGRA).
For INTEGRA, its unique product configuration and product planning to retain MT models will increase its decisive combat effectiveness in its competition with competitors.
As for whether the third-generation i-MMD hybrid system, another big killer of GAC Honda, will join the new grid (INTEGRA) product line, GAC Honda answered the "Autobot" reporter with "stay tuned", believing that in the near future, the more powerful INTEGRA will have the opportunity to meet with users.
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