Judging from the current pricing, eT5 still has no intention of selling to ordinary people.
The threshold price of 328,000 is obviously not ready to receive subsidies, and it seems unlikely that it will be reduced to less than 300,000, on the one hand, enterprises need to consider profits, on the other hand, enterprises need to consider brand style.
Li Bin once said that Weilai's style is not low.
In other words, low-end cars are not ready to sell, but what is a high-end car? It is difficult to have a real point of measurement from today's eT5 pricing, because the brand value of several other electric vehicles sold in almost the same period is not weak.
For example, Tesla's Model 3, Extreme Kr 001 and other models, the product strength is also not weak, but the pricing is lower than the eT5, and it is a large price gap.
Currently, the Model3 starts at less than 250,000, while the Extreme Kr 001 starts at less than 300,000, compared to the eT5, which starts at nearly 330,000.
Of course, Weilai itself is not ready to sell low-end cars, after all, new energy vehicles are really difficult to sell, and they also have to go through research and development, design, production, marketing, and sales, selling a new energy vehicle of 350,000 must be more worthwhile than selling a new energy vehicle of 250,000.
How much money is set is a matter for the enterprise, and consumers and the market only look at the product and the strength of the enterprise.
300,000 level market is currently very fierce competition, a while ago appeared in the extreme Kr 001 has been strong enough, and the price is not high, from the current point of view, brand endorsement, technical support and service policies, behind the extreme krypton 001, is Geely Holdings.
Behind the eT5 is Weilai.
The meaning is not that Weilai is not good, but the more senior the car, the more reliable, the extreme Kr 001 from the pricing, product two points of view to analyze, has not been worse than eT5.
For example, the 299,000 Krypton 001 low-end model has a range of 526km and an acceleration of 3.8 seconds.
The newly exposed eT5 starter version has a guide price of 328,000, a range of 550km, and an acceleration of 4.3 seconds.
While the new forces continue to throw out tricks, we will also forget how terrible the last trick is, to a certain extent, the product power released by eT5 does not have the strength to continue to explode, mainly due to the relative lack of competitiveness brought about by high pricing.
Of course I'm talking about scarcity, not nothing.
eT5 has its own user group, Weilai's loyal fans will still give up the extreme Kr 001, Tesla and other models to choose eT5, because the design, service, power exchange is still very advantageous.
However, after reviewing the analysis, eT5 also has its own market positioning.
This also just confirms the price advantage and product advantage of electric vehicles within 300,000, and more firmly the product strength of Extreme Kr 001 and Model3, brand, design, workmanship, sense of technology and the speed of future iterations, backed by Geely Holdings' Extreme Kr 001 has a strong capital, iteration, design and quality control advantages, and Model3 Needless to say, price, automatic driving assistance and sense of technology, the future will continue to release advantages.
At present, after the debut of eT5 has become the most expensive domestic electric car, smaller size and no price of luxury brands, obviously in terms of market preemption, Li Bin's mind is not at all on the ordinary joint venture body, but intends to grab the share of luxury brands.
A 4-meter-8 electric car set a price of more than 300,000 yuan, and the ambition is even higher than the extreme krypton, obviously wanting to do the first high-end brand of electric power, that is, the electric version of "Porsche".