On the afternoon of December 20, the Hangzhou tax department officially reported that the network anchor Wei Ya (formerly known as Huang Wei) was suspected of tax evasion and tax evasion. It is reported that Wei Ya evaded taxes of 643 million yuan between 2019 and 2020, and other underpaid taxes of 0.6 billion yuan, a total of more than 700 million yuan; in the investigation of the tax department, Wei Ya took the initiative to pay 500 million yuan in taxes and reported other tax-related violations. In the end, the Hangzhou Tax Inspection Bureau pursued the tax, collected late fees and imposed fines, totaling 1.341 billion yuan.
How much money has Via made over the years? According to a network of online online celebrity live broadcast revenue list, from 2019 to September 2021, Wei Ya ranked first in the list, relying on selling goods endorsements on variety shows, etc., with a total income of 5.735 billion yuan. In a list of China's richest people released a few months ago, Wei Ya and his wife ranked 490th with a net worth of 9 billion yuan with live e-commerce, and the first place in their ranking was Tao Huabi, the "old mother" as the "national goddess" (with a net worth of 9 billion).
According to relevant statistics, in 2020 alone, the turnover of Via Live with goods was as high as 20.2 billion yuan, and Taobao Live with goods ranked first, and constantly refreshed the historical data of the industry. In the automotive industry, in 2020 and 2021, Weiya will cooperate with at least 5 automobile companies to sell cars live, and the expected transaction amount will exceed 1.5 billion. Among them, including the "miracle" that shocked the automotive industry - an average of 4 cars sold per second... Here's an inventory of some of via's work with these automakers and the expected sales:
On April 28, 2020, Tesla and Via live broadcast, while displaying Model S, Model X and Model 3 models, they sold Tesla car test driving experience tickets worth 1 yuan and Musk's same T-shirt. In one hour, nearly 4 million people watched, and 2,600 people placed orders to buy test drive products; if converted into vehicle sales, it would reach 780 million.
On April 30, 2020, Weiya Live sold Dongfeng Fengshen Yixuan GS, setting a live broadcast myth of more than 35 million people watching online at the same time and with a total exposure of more than 100 million people during peak hours; and also set a record of 1,750 vehicles in 7 minutes and a turnover of more than 200 million yuan.
On July 18, 2020, Via live-streamed RX5 PLUS with goods, and 2323 vehicles were traded in ten minutes on the line, with an average of 4 vehicles per second, with a turnover of more than 230 million. On May 10, the pre-sale period of the Roewe RX5 PLUS new car, Via Live created a pre-sale result of 4180 vehicles in 30 seconds.
On June 15, 2021, Wei Ya cooperated with Shanghai Volkswagen Tujiao to sell cars live, this time selling car coupons worth 5,000 yuan, perhaps stimulated by low prices, and sold 2888 copies in one minute, with an estimated sales of 318 million yuan
On November 11, 2021, Wei Ya sold Chery QQ ice cream in its live broadcast room, and the 1,000 cars on the shelves were snatched up within 74 seconds, and all orders were paid in 135 minutes, setting a precedent for car e-commerce to buy cars in full, reaching a turnover of about 30 million.
Attached is Via's apology letter