1. In 1985, in a poor family in Lujiang County, Anhui Province, a girl named Huang Wei fell to the ground. Her childhood was not carefree like that of other children, but was accompanied by hardships and tribulations
Xiao Huangwei's parents are not around all the year round, and she mainly relies on her grandmother's care for her growth. However, Grandma's approach to education was both harsh and unique. Whenever Huang Wei was bullied and went home crying, her grandmother did not comfort her, but said earnestly: "What's the use of crying all the time, you have to become stronger, so that others don't dare to bully you."
This sentence was deeply engraved in Huang Wei's young heart. Grandma not only preaches words, but also deeds. In her old age, she still insisted on setting up a stall to sell fruits, and even extended her working hours in order to make more money.
Grandma's hard work and tenacity deeply influenced Huang Wei, and also planted a desire for success in her heart. However, Grandma's harshness was sometimes overwhelming. Whenever Huang Wei made a mistake, she would be severely criticized and punished.
This caused Huang Wei to become reticent and afraid to express her thoughts and emotions easily. At the age of 16, fate gave Huang Wei a turnaround. After her grandmother died, her father took her to Beijing.
From a small southern town to a bustling capital, Huang Wei seems to have opened the door to a new world. At the suggestion of her father's friend, she started selling women's clothes at the wholesale zoo market, getting up at 6 a.m. every day to put on makeup and rush to the market.
This experience gave Huang Wei the first taste of making an independent living, and also laid the groundwork for her future entrepreneurial path. Although life is still difficult, the little girl in Huang Wei's heart who is eager to succeed is slowly growing up and ready to meet more challenges in life.
Fate always inadvertently changes the trajectory of life. On an ordinary rest day, Huang Wei and her best friend went to the ice rink to relax. It was on this seemingly ordinary day that she met her true son - Dong Haifeng.
At that time, Dong Haifeng was still a hairy guy, but his eyes were deeply attracted by Huang Wei. Dong Haifeng, who mustered up the courage to come forward to talk, used an old-fashioned way to ask for contact information.
Although Huang Wei was a little disgusted at first, she still casually reported a string of numbers. Surprisingly, two weeks later, Huang Wei actually received a call from Dong Haifeng. "This guy has a lot of heart.
Huang Wei thought to herself. In this way, the two started chatting on the phone and gradually developed into a romantic relationship. However, their path to love was not smooth. Huang Wei's parents resolutely opposed this relationship, but this inspired Huang Wei's rebellious psychology, and she resolutely eloped with Dong Haifeng.
Reality quickly struck the young lovers in the face. They can only rent a prefabricated house on the outskirts of Beijing, share a bathroom and kitchen, and even share pancakes for two yuan a piece.
2. Faced with a difficult situation, Huang Wei recalled her grandmother's teachings and decided to change her fate with her own hands. With a yearning for a better life, Huang Wei and Dong Haifeng rented a small shop at the Beijing Zoo Wholesale Market and started their clothing business
With Huang Wei's outstanding appearance and Dong Haifeng's business acumen, their business soon flourished. In a few months, the two of them accumulated the first 100,000 yuan in their lives.
Huang Wei, who tasted the sweetness, decided to expand her business and rented a larger shop to start a wholesale business. The next two years were hard but fulfilling for the young couple.
I get up before dawn every day to pull goods, and I can't go home to rest until late at night. Although it was hard work, looking at the increasing numbers in the bank card, Huang Wei felt that everything was worth it.
This hard entrepreneurial experience not only deepened the relationship between Huang Wei and Dong Haifeng, but also laid the foundation for their future career development. They proved their abilities with diligence and wisdom, and also won the recognition of Huang Wei's parents.
This experience has become the most valuable asset in Huang Wei's life, laying an important foreshadowing for her to become a "first sister with goods" in the future. Every girl has a star dream in her heart, and Huang Wei is no exception.
After the initial results of her career, she began to set her sights on her second dream - to become a shining star in the entertainment industry. With the full support of her boyfriend Dong Haifeng, Huang Wei participated in the talent show "Super Idol".
With her excellent appearance and moving voice, Huang Wei passed all the way and finally won the crown. This unexpected victory gave Huang Wei the hope of becoming a "superstar", and also made her determined to break out in the entertainment industry.
With a longing for the star journey, Huang Wei took Dong Haifeng into the entertainment industry together. She is an artist, he is an agent, and they are like a perfect pair. Under Dong Haifeng's arrangement, Huang Wei joined the mainland's first hip-hop group T.H.P and began her idol career.
However, reality quickly gave Huang Wei a blow in the face. The road to stardom is far more difficult than imagined, even if Huang Wei has put in 12 points of effort, she has failed to make too many waves in the entertainment industry.
Dong Haifeng was the first to feel powerless and chose to return to the clothing business. The stubborn Huang Wei chose to stay and continue to struggle, vowing to become the "NO.1" in the entertainment industry. Over time, the T.H.P group has gradually improved, and they have won a number of awards.
But these achievements have come at a huge cost to Huang Wei - she has lost the freedom to dress, the freedom to eat, and even the "freedom to eat pancakes" that she dreamed of at the beginning could not be realized. Huang Wei, who was subject to the company everywhere, finally realized that such a life was far from her original life goal.
3. Finally one day, Huang Wei made up her mind, rushed into the office of the company boss, slapped the table and said the sentence "I won't serve anymore". In this way, Huang Wei ended her short career as a star and returned to the business field she is most familiar with
Although this experience in the entertainment industry is short, it has made Huang Wei more clearly aware of her life goals. She understands that she wants to take control of her life and achieve true freedom more than being a star.
This realization laid an important psychological foundation for her to become a "first sister with goods" in the future. After leaving the entertainment industry, Huang Wei and Dong Haifeng chose to start again. They came to Xi'an and once again embarked on the familiar road of clothing business.
With the experience accumulated before, the two of them quickly developed a prosperous career. Huang Wei showed amazing business talent, quickly expanding her business to 7 branches and buying a number of properties.
In 2011, Huang Wei and Dong Haifeng officially entered the marriage hall and opened a new chapter in their lives together. Soon after, Huang Wei became pregnant and gave birth to a daughter, and she should have enjoyed the joy of being a newlywed and a new mother with peace of mind.
However, with a keen sense of business, she made a bold decision when her daughter was less than a few months old - to open an online store. The decision was based on a chance customer feedback.
A customer tried on a lot of clothes but didn't buy them because the prices were cheaper online. This message was like a wake-up call for Huang Wei to realize the huge challenges facing traditional retail.
"We have to open an online store," she said firmly. In order to support his wife's decision, Dong Haifeng resolutely closed the physical store in Xi'an and moved his family to Guangzhou. Once again, the young couple showed their courage to think and do.
They quickly set up a team of 30 people in Guangzhou and put the store into operation in a big way. However, the world of the internet is not as simple as it seems. After opening the store, their online customer service was always crowded, and Huang Wei looked at the store that no one cared about, and she was anxious.
But she was not discouraged, but calmly analyzed the reasons and readjusted the store strategy. The hard work paid off, and soon sales began to soar. In a Double 11 event, the sales of Huang Wei's popular products quickly exceeded 10,000.
However, due to the large number of shipments, the factory was unable to deliver on time, resulting in a painful failure for Huang Wei, who lost more than 4 million. This setback made Huang Wei anxious, and she lost a lot of hair at one point.
But this experience also made Huang Wei understand a truth: to do business steadily and steadily, according to one's ability. After that, she started running her online store in a more robust way. In order to subsidize her family, Huang Wei also began to be a "Tao Girl" model, which made her regain her self-confidence.
4. In 2016, when Taobao launched the live broadcast function, Huang Wei became one of the first streamers to be invited. Not sure how it would work, she decided to give it a try. This decision laid the groundwork for her to become a "first sister with goods" in the future, and also opened a new chapter in her life
In 2016, Huang Wei gave herself a resounding stage name "Wei Ya" and officially stepped into the world of live broadcasting. Her first live broadcast attracted 5,000 viewers, which made Wei Ya quite pleased, and secretly thought: "It's pretty good."
In order to get more traffic and platform support, Wei Ya started a desperate Saburo-style live broadcast. Her style is smart and neat, not as emotional as other streamers, but she always explains the selling points of each product clearly and clearly.
This unique style quickly won the love of the audience, and in half a year, Wei Ya has accumulated hundreds of thousands of fans. With the opening of the live shopping channel, a large number of merchants flocked to cooperate with Weiya.
Wei Ya and Dong Haifeng, who saw the opportunity, jointly registered Qianxun Culture Media Co., Ltd. and devoted themselves to the business of live broadcasting. At the end of 2016, Wei Ya ushered in her own "Battle of the Gods".
In a fur live broadcast, she achieved 70 million sales in just a few hours. This live broadcast made Wei Ya famous, and the number of fans began to grow exponentially.
By 2021, her number of fans has exceeded 12 million. Weiya's success is not just in numbers. In 2018, the sales of her live broadcast room reached an astonishing 2.7 billion yuan.
During Singles' Day in 2019, this figure soared to 3 billion yuan. Industry insiders even said that Wei Ya alone can reach half of the turnover of Taobao live broadcast. With the continuous expansion of influence, more and more celebrities are vying to cooperate with Wei Ya in live broadcasts.
used to be a star-chasing girl, but now she has become a "sister with goods" who is more appealing than celebrities. Not only can she drive sales, but she can also save factories that are on the verge of closure with live broadcasts.
The person in charge of Taobao said bluntly that Wei Ya represents the ceiling of Taobao live broadcast. Since 2018, Wei Ya has begun to appear frequently in major variety shows. In the eyes of the public, she is already a well-deserved "live broadcast sister".
If this momentum of development continues, Wei Ya seems destined to sit firmly on the top throne and reach heights that are difficult for others to achieve. However, fate is brewing a storm in the dark.
At the peak of her career, Wei Ya did not forget to give back to the society. She is actively involved in poverty alleviation projects, helping agricultural products from poor areas to reach the national market. During the epidemic, she donated 1 million yuan to Wuhan, and later donated 2 million yuan to the flood-stricken areas.
5. These acts of kindness won her the honor of "National Poverty Alleviation Dedication Award". However, just when Wei Ya seemed to be at the peak of her life, a huge crisis quietly came
On December 20, 2021, an explosive news shocked the entire network: Wei Ya was investigated and punished for tax evasion, and she needed to pay back taxes and late fees totaling 1.341 billion yuan.
This astronomical figure left everyone jaw-dropping. Many netizens exclaimed: "I was fined 1.3 billion!" You can imagine how much money she makes! It is estimated that Wei Ya's personal income may be several times that of this figure, far beyond the imagination of ordinary people.
After the news was announced, Wei Ya's live broadcast account was quickly frozen. The former "first sister with goods" fell off the altar overnight, and the business empire accumulated over the years collapsed in an instant. This turmoil not only made Wei Ya lose her hard-won success, but also sounded the alarm for the entire live streaming industry.
It is a reminder that while pursuing business success, it is also important to keep the bottom line of law and ethics in mind. Wei Ya's story has become a realistic fable of success, temptation and lessons.