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On December 20, 2021, the "first sister" Wei Ya was chased for tax evasion, imposed a late fee and fined more than 1.3 billion yuan, and completely disappeared from the stage;
But how can people who have already tasted the "dividend" easily give up the huge market of the Internet?
As expected, during the period of Wei Ya's disappearance, the Qianxun Culture Media Company behind it was still growing, and even quietly incubated "countless Wei Ya".
Even, Wei Ya herself quietly "made a comeback"! It's just that this time she didn't choose the old path of live broadcast at that time, but moved into another more profitable track.
In mid-June this year, in Qiantang District, Hangzhou City, Zhejiang's platform economy "first lesson of entrepreneurship" was officially launched.
"The invisibility of the first sister"
As the saying goes, standing on the tuyere, pigs can fly. So, Wei Ya, who caught up with the wind, is all her success based on chance?
The answer is, of course, no, Wei Ya, who was born in an ordinary family and an ordinary school, whose real name is Huang Wei, was born in a small county town in Hefei City, Anhui Province, and has entered the society at the age of 17 and runs a 6-square-meter women's clothing store;
When she was young, Wei Ya not only looked youthful and energetic, but also had a very cheerful and outgoing personality, she would wear the best-selling style in the store on herself, as a "living sign" to sell around, and even in order to be more interesting, she also matched accessories according to her clothes, so that many consumers lingered.
Finally, at the age of 20, Wei Ya brought the first pot of gold she earned in three years, as well as her boyfriend Hai Feng, who has been supporting all the way these days, to enter the entertainment industry.
At that time, Wei Ya was a few months old and less than 20 years old, she was both young and beautiful, and after she appeared in a team with another girl, she stood on the stage of the draft and made the audience completely unable to take their eyes off it, and directly overcame obstacles to win the championship.
After signing a company, hosting programs, releasing albums, etc., Wei Ya, who switched to the entertainment industry, is still dazzling. But only after she really entered the entertainment industry did she find that she had been free and comfortable since she was a child, and the entertainment industry was so precise that she couldn't adapt to the nature of the work that arranged her schedule in advance for a few months.
After thinking about it, Wei Ya directly gave up the flashy vanity fair, and continued to do clothing business with her boyfriend Hai Feng. The Beijing market was so saturated that they quickly moved to Xi'an to open a store, reaping profits in the first month of opening the store, and opened a second branch in the third month of continuous profitability.
It is reported that the peak stage of the two stores is to open seven stores at the same time, and the most popular period, the total daily turnover of the seven stores can be as high as 400,000 yuan.
However, since the rise of the Internet era, Wei Ya will find that although there are still so many customers, there are very few people who actually pay to buy home, and most consumers are secretly taking pictures, and then searching for the same model on the Internet......
Indeed, in the Internet era, there are complete categories, people can shop around, and then the lowest price is the transaction, Wei Ya and his wife realized this, and closed seven stores within half a month, and made up their minds to enter the Internet e-commerce industry.
From Beijing to Xi'an, and then from Xi'an to Guangzhou, when life needs to be turned, Wei Ya seized every opportunity, and her boyfriend Hai Feng never held back.
From the official establishment of Taobao store in 2012 to the sales of "Double Eleven" exceeding 10 million in 2015, this time Wei Ya took three years to successfully change the track again.
followed by the launch of "Taobao Live" at the end of April 2016, Wei Ya did not take long to completely usher in a big outbreak and became the "first sister" in Taobao station.
From selling furs to selling rockets, even in areas that she has never touched, Wei Ya has always taken advantage of the trend, she accepts all changes calmly, and strives to establish herself in them.
It wasn't until December 2021 that the Hangzhou tax department suddenly announced an announcement that shocked all the staff engaged in the live streaming industry, as well as all consumers.
The announcement undoubtedly hammered Wei Ya's illegal operation of "tax evasion", and Wei Ya will be pursued and fined 1.341 billion yuan by relevant departments.
At this point, the achievements in the first half of her life seem to have all been zeroed overnight, whether it is Taobao or other platforms such as short video live broadcast, Wei Ya has really never shown up again.
However, many people who don't know about this industry don't know that although Wei Ya is "perfectly invisible", the humility culture behind her is still looking for a way out!
After Wei Ya became completely invisible, Qianxun Culture continued to incubate other anchors, mainly involved in content production, community/knowledge payment, e-commerce, etc.;
2022 World Live E-commerce Conference
Recently, in the video section of WeChat, "Qianxun-Haifeng" suddenly gained a lot of attention, Wei Ya appeared again in a variety of styles, sometimes only dressed in the mirror, sometimes with Haifeng to shoot some couples in the daily life of the couple, fans heard the news, and the number of likes was considerable.
It can be said that without the existence of Wei Ya, Qianxun culture can continue to operate, but Wei Ya, as the first successful case launched by Qianxun culture, still has an absolute status.
"New Challenges"
Wei Ya is well aware of her mission, since December 2021, although she has not appeared in front of the public again, but she has always made various investments behind the scenes, helping the company operate new account incubation, etc., she has become more and more frustrated after changing the track, and it has only been 3 years since Wei Ya has shined on the new track again.
The focus of Qianxun has also begun to tilt towards "Qianxun Holdings", and in the past two years, they have set their sights on the field of "micro-short dramas".
According to the "2023-2024 China Micro Short Drama Market Research Report" released by iiMedia Consulting, the market size of China's micro short drama in 2023 will be 373.9 hospitals, a year-on-year increase of 267.65%;
It is estimated that by 2027, the market size of micro-short dramas in the mainland will exceed 100 billion yuan.
There is no doubt that the short videos produced by the combination of "micro-short drama +" and cultural tourism, popular science and other fields are not only witty and interesting, but also bring joy to the majority of netizens, why worry about no market?
No one can deny that Wei Ya did make mistakes, but now, she has "crossed the Ten Thousand Mountains in a light boat" and successfully achieved the transformation of her new identity, which is also an indisputable reality.
Instead of questioning why Wei Ya appeared again, we should learn from the attitude she used to "follow the trend", always look forward, and life will have infinite possibilities.
But I also hope that Wei Ya can always remember the lesson of her "stealth", and now the new track of the short drama can be an outlet and a safe haven, but to a certain extent, it is also a new challenge, what is the endgame, we leave everything to time.
Information sources:
Guangming.com 2021-12-20 Wei Ya evaded taxes and underpaid taxes and was fined 1.341 billion
Xinhua News Agency New Media 2024-05-11 Sike Observation丨More than entertainment, micro-short dramas can also have new ideas
Red Star News 2024-06-30 Comment丨Wei Ya's comeback bet on a new track, a safe haven or a new outlet?
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