Car consumption is heating up! The cumulative sales of Tongzhou Car Purchase Carnival have exceeded 500 million yuan

Tongzhou automobile consumption preferential activity with the theme of "price direct benefit • car purchase carnival" was launched on November 20, and the reporter learned on December 20 that in the past month since the activity was launched, 2,300 cars have been sold, pulling an amount of 539.7994 million yuan. The average single-day sales volume and sales volume of each 4S store increased by 200% compared with before the event, reaching a maximum of 400%; the number of car purchase telephone consultations increased by 90% compared with before, and the flow of customers entering the store increased by 60% compared with before, and the recovery effect of the automobile consumer market in Tongzhou District was obvious.

Since the launch of the activity, the circulation of automobile consumption coupons at the Tongzhou Car Purchase Carnival has not decreased. Consumers can receive consumption coupons through the "Tonghuiduo" WeChat Mini Program and purchase cars at 20 designated 4S stores in Tongzhou District, all of which can enjoy this discount. It is understood that consumers can receive 5 1,000 yuan consumption coupons when buying a car in Tongzhou, which are verified according to the different amounts of the car price. When buying a car of 50,000 yuan (inclusive) to 100,000 yuan, you can use two 1,000 yuan car purchase consumption coupons; when you buy a car with 100,000 yuan (inclusive) to 200,000 yuan, you can use three 1,000 yuan car purchase consumption coupons; when you buy a car with more than 200,000 yuan (inclusive), you can use five 1,000 yuan car purchase consumption coupons. This event is only for individual consumers, not for public enterprises.

More than 20 automobile 4S stores in Tongzhou District have also launched year-end profit promotions with the help of preferential subsidy policies for car purchase carnival activities, bringing "visible" benefits to consumers. "Recently transferred a number of 4S stores, found that buying a car in Tongzhou is indeed very cost-effective, can be discounted by thousands of dollars." Mr. Zhang, who bought a car at the Tongzhou Zhengtong Baoze Automobile 4S store, said.

The general manager of Beijing Luyuanda Automobile Sales Service Co., Ltd. revealed that tongzhou car purchase carnival can bring more than 50 groups of customers to stores on average every day, of which "effective customers" account for more than 50%, and the transaction rate is much higher than that of sales consultant telephone invitations, with an average of 4 to 5 transactions per day.

It is worth mentioning that the car purchase subsidy adopts a digital distribution method in the "Tonghuiduo" WeChat Mini Program, which not only greatly reduces the cost of issuance and write-off, but also ensures that all subsidies flow into the real economy, that is, automobile 4S stores, and accurately stimulate consumption. "The Tongzhou Car Purchase Carnival has played a positive role in leading the development of the regional economy, especially the development of the automobile consumption economy." The relevant person in charge of the Tongzhou Consumer Alliance said.