The 2022 Beijing Consumption Season will be launched, which will create a series of car purchase carnival activities integrating new car display, car purchase discounts, dynamic experience, and entertainment interaction
On the afternoon of February 24, the Beijing Municipal Bureau of Commerce held the "2022 Beijing Consumption Season Press Conference", at which Li Zhensheng, president of the Beijing Automobile Circulation Industry Association, introduced the 2022 Beijing Consumption Season will create a series of car purchase carnival activities that will integrate new car display, car purchase discounts, dynamic experience, entertainment and interaction, he said: Facing the "14th Five-Year Plan", the automobile industry has become an important part of promoting national economic development and ecological civilization construction.
Automotive products and technology are changing, the market structure is changing, consumer demand is changing, automobile circulation channels are also showing a diversified development trend, automobile consumption as a key area of steady growth, expanding domestic demand, the need for the government, enterprises, associations, social forces to work together to open a new situation in the change.
In addition, the reform of "decentralization service" in the field of automobile circulation is also continuing to advance in depth, and Beijing plans to introduce and implement the management measures for the turnover index of second-hand passenger cars on April 1, 2022, to promote the circulation of second-hand cars, open up market blockages and pain points, and stabilize and expand automobile consumption.
In order to better stimulate market potential and promote the recovery of automobile consumption, this year's "Beijing Consumption Season" will also set the "2022 Beijing Car Purchase Festival" as 24 municipal key activities.
This car purchase festival can not only provide a platform for government-enterprise cooperation for relevant automobile sales enterprises in Beijing, but also an effective means to stimulate consumption potential and stimulate market demand.
The 2022 Beijing Car Purchase Festival will take consumer demand as the starting point, actively respond to relevant policies of the automobile industry, and carry out consumption promotion activities, which will last until the end of the year. With the theme of "Colorful Consumption Season Car Purchase Carnival", the car purchase festival will aggregate a number of consumption promotion activities in the whole industry chain of automobile consumption such as automobile manufacturers, 4S stores, second-hand car dealers, and automobile service providers, through online publicity, offline promotion, key publicity, and various forms of promotion.
Seize the holidays, auto shows, lottery results and other important time nodes, to create online and offline new car display release, car purchase preferential promotion, dynamic test ride experience, immersive interaction as one of the car purchase carnival series of activities, effectively promote automobile consumption.
At present, the association is actively contacting and organizing automobile distribution enterprises in Beijing to participate in this activity. In March, dozens of enterprises such as Xianglong Borui Group, Yuntong Group and Beijing Boshi Group, as well as nearly 40 automobile brands such as Mercedes-Benz, Audi, BMW, Buick, Hongqi, Volkswagen and Guangben, were recruited to participate in the car purchase festival activities.
Various distribution enterprises have formulated a variety of preferential concession schemes for the activities, including giving away car purchase coupons, car purchase lottery, replacement subsidies, gifting compulsory insurance, gifting full car glaze, gifting car decoration boutique and dozens of activities.
In late March, Xianglong Borui Group will also hold an "auto collection" with its 30 car brands and 40 4S stores, and simultaneously launch an online intelligent showroom to synchronize offline new car sales, vehicle modification and upgrading, second-hand car trading, auto finance and other auto consumption scenarios with online.
In the next step, under the overall coordination of the Municipal Bureau of Commerce and the support of relevant departments, it is planned to cooperate with online platforms such as Jingdong Automobile, Guazi Used Car, and Autohome to carry out online car purchase promotion activities, and it is planned to hold a large-scale consumption promotion activity for new cars, used cars and new energy vehicles in the city around June 26.
At that time, we welcome leaders, guests and media friends to visit and guide. It is also expected that this event can drive a new round of car consumption boom, so that consumers can buy cars from one stop and get affordable.