On December 17, mercedes-Benz EQS officially landed in the Chinese market, with a total of 4 new models, priced at 1.0796 million to 1.5186 million yuan. The Mercedes-Benz EQS is the first model to be built on the Mercedes-EQ Large Electric Vehicle Architecture (EVA) platform and the industry's first large-scale electric luxury sedan.
The new EQS not only opens up a new market segment for Mercedes-Benz, but also defines a new standard for luxury electric power, bringing a new direction for the future development of the luxury car market. Under the background of rising penetration rate of new energy vehicles, the new EQS not only further improves Mercedes-Benz's product matrix, but also strengthens Mercedes-Benz's determination to comprehensively transform into new energy, boosts Mercedes-Benz's active transformation to low-carbon enterprises, and achieves the goal of "double carbon".
Define a new standard for luxury electric
What will the luxury car competition look like in the future? Low carbon and intelligence are bound to be the core elements, which is the new demand of young consumer groups.
The new EQS is a "battleship" accurately launched by Mercedes-Benz in the luxury car market, and its level of intelligence is expected to define a new standard for luxury electric.
The new EQS was the first to use the MUBUX super screen, with a length of 141cm, becoming the first Mercedes-Benz model to carry the MUBUX super screen. The large screen is made up of three displays embedded in irregular curved glass, the three large screens seamlessly connect and completely replace the physical buttons, and the 12 sensors bring a clear and textured tactile experience.
This super screen is equipped with MBUX Hyperscreen system, which is equipped with 8-core CPU and 24GB of memory, and for the first time is equipped with the innovative application "zero-level interface", "mind reading sensor assistant" can push up to 16 kinds of customized function services for different users, it can learn the driver's car habits, actively push the prompts of seat heating, air conditioning and other functions, making the car smarter and simpler.
This also means that in the era of new energy, consumers' requirements for luxury are not only the exterior interior, but also their internal, whether they can achieve the "luxury" of a step ahead of the technology.
The "luxury" of the EQS is also reflected in the power side, offering a variety of power versions, with a maximum power of 385 kW and an acceleration of 4.4 seconds from 100 km/h. Mercedes-Benz's continuous breakthrough in technology has given a new standard to the power of luxury electric, and the pure electric mileage of the new EQS under CLTC conditions can reach 849km, becoming the first mass-produced luxury pure electric model with a range of more than 800 kilometers in China. The new car adopts NCM811 ternary lithium battery, equipped with a power battery of up to 111.8kwh, which will replenish the power from 10% to 80% under the condition of charging power of 145kw, and the fastest only takes 37 minutes.
The new EQS is also equipped with L2 level automatic driving assistance system, including adaptive cruise, lane keeping, automatic lane change assistance, and L3 level automatic driving assistance after the addition of lidar modules in the future.
It is worth mentioning that the EQS is also equipped with air suspension and adaptive damping system, when driving at high speeds, the vehicle automatically reduces the height of the body to reduce wind resistance. EQS also features rear-wheel steering technology, which also makes it more flexible when cornering and parking.
Fully electric in 2025
In the listing of the new EQS, Yang Ming, president and CEO of Beijing Mercedes-Benz Sales Service Co., Ltd., mentioned a sentence, "In 2025, Mercedes-Benz will achieve full electric power." ”
This also means that Mercedes-Benz will continue to move forward firmly in the new energy market, and the new EQS, as the first large-scale pure electric luxury car, is a further improvement of its product matrix, after EQA and EQB, it intends to lead more market segments.
According to the data of the Association, the retail sales of new energy passenger vehicles reached 378,000 units in November, an increase of 122.3% year-on-year, and the domestic retail penetration rate of new energy vehicles was 20.8%. The trend of new energy vehicles and traditional fuel vehicles forms a strong differentiation characteristic, realizing the substitution effect on the fuel vehicle market and driving the automobile market to accelerate the pace of transformation to new energy.
The penetration rate of new energy vehicles continues to rise, which strengthens Mercedes-Benz's determination to accelerate its transformation. Zhang Yan, senior executive vice president of Beijing Mercedes-Benz Sales Service Co., Ltd., said, "From 'electric first' to 'fully electric', in the development blueprint of Mercedes-Benz, we not only accelerate the improvement of the product matrix, but also pay attention to the construction of service experience and digitalization, and how to create a pioneering and luxurious lifestyle for consumers. Together with our dealer partners, we are committed to customer-oriented, to solve the worries of buying, using and charging electric vehicle users, and the 'heart' luxury service experience is our commitment to consumers. ”
With the rapid advancement of the all-round and full-chain, under the background of the transformation from "electric first" to "all-round electric", Mercedes-Benz will accelerate the development of China's luxury electric vehicle market. By 2022, Mercedes-Benz's pure electric models in China will expand from one to five in 2019, covering multiple segments. This year, following the domestic EQA pure electric SUV and EQB pure electric SUV, the new EQS of the flagship luxury pure electric model is also listed in China. Next year, the new EQE will also be locally produced and launched in China.
The new EQS has a deeper meaning, born in Mercedes-Benz's first carbon neutral plant, Plant 56, to achieve further decarbonization. With the release of the national "double carbon" goal, low-carbon green has become a new navigation mark for the automotive industry. The new EQS promotes Mercedes-Benz's active transformation into a low-carbon enterprise, responds to the national dual-carbon goal of "carbon neutrality" and "carbon peaking", and promotes the coordinated development of low-carbon industry, low-carbon products, low-carbon energy and low-carbon travel.
[Reporter] Gong Qianshu
【Author】 Gong Qianshu
【Source】 Southern Press Media Group South + client