The cooperation between Infiniti and Wang Lihong can only be described as lightning, which was just reached the day before and announced the dissolution of cooperation the next day.
On the evening of December 16, the new generation of Dongfeng Infiniti QX60 opened pre-sale in Guangzhou, and Wang Lihong, the brand spokesperson of Infiniti, also attended the scene.
On the evening of December 17, Li Lianglei posted a late-night article denouncing Wang Lihong's marital misconduct, pointing out that Wang Lihong cheated and recruited prostitutes, and exposed a number of surprising details.
Li Lianglei wrote in the article that Wang Lihong hoped that she would not ruin her acting career, "I never wanted to do this, so I have endured until now, and I am also very heartbroken to need to go to this step." ”
Wang Lihong has not yet made a public response to the above content, but infiniti, the auto brand it just officially announced on the 16th, posted in Li Lianglei for less than two hours and quickly announced the termination of the contract.
At 1:22 a.m. on December 18, Infiniti said on its official blog that it "decided to terminate its partnership with Wang Lihong with immediate effect" and quickly removed all pictures and information about Wang Lihong's appearance.
There have been too many "earthquakes" in the past two years, and no matter how big the melon is, it will not shock the melons, but this storm still subverts the three views.
In the past, celebrity endorsement products were risked in stars because products could be bad. Now find a celebrity endorsement, the risk is in the product, because maybe one day the star will explode.
The QX60 endorsed by Wang Lihong is dongfeng Infiniti's first medium-sized SUV, and the third domestic model of Infiniti after Q50L and QX50.
At this year's CCTV 3·15 party, the imported Infiniti QX60 was publicly exposed, and many car owners complained that the vehicle had a transmission failure during the driving process, and the vehicle frequently had power interruptions, steering/brake power failures, etc., endangering personal safety.
After the exposure of CCTV 3·15, Infiniti did not give a solution to the CVT gearbox failure, for the older generation of QX60 owners, maintenance of the gearbox or will become the norm of future life.
It is reported that after repeated repairs or replacement of the gearbox, the same situation will still occur, and the owner of the warranty will face huge maintenance costs. When faced with quality problems, 4S stores require the signing of a "confidentiality agreement" and must not be disclosed to the media.
As a new generation of models, the biggest change in the domestic QX60 is that it is equipped with a 9AT gearbox, and the problems of the older generation models may not appear on the new models.
The pre-price range of the new generation Infiniti QX60 is 450,000-660,000 yuan, and its pricing is obviously high when the configuration does not open up the gap with competitors such as cadillac XT6, and the follow-up performance is worrying.
In the domestic market, Infiniti has a low sense of presence and recognition among many luxury car brands. If you look at brand influence and sales, Infiniti is undoubtedly a marginalized brand in the Chinese car market.
According to the data, Dongfeng Infiniti sold 5,126 vehicles in the first 11 months of this year, while its annual sales last year were 25,695 vehicles, less than a fraction of the BBA.
A few more words
Li Lianglei's late-night long article set off a thousand waves of public opinion. "Finally know what mistakes were made in the flower field" "Many people now understand why Zong Fuli of Wahaha wanted to terminate his contract with him." ”
Although Dongfeng Infiniti wants to win some voice, but its operation method is obviously some "low-level", the new QX60 on the cusp of the storm actually chose "Wang Lihong" endorsement.
Many people say that the incident made "the already embarrassing Infiniti worse again."
What is even more embarrassing is that Infiniti's last spokesperson was Wu Xiubo.