Throughout the history of Jaguar Land Rover, we can find that the development of Jaguar Land Rover encountered a bottleneck period, in addition to the Chinese market, it showed a downward sales trend in the international market, the popular Land Rover seems to have suddenly lost the favor of the market, aware of the crisis after jaguar Land Rover began a series of positive reform measures, such as the newly launched "reshaping the future" global strategy.
Next year is the Year of the Tiger and the first year of Jaguar Land Rover's entry into the Chinese market. Launched next spring, can the fifth-generation Range Rover, which is highly expected, save the decline in one fell swoop, "turn the tide against the fall, and help the building to fall"? Let's elaborate.
Range Rover has always been a leader in the field of SUVs, and with its tough appearance, domineering aura and unique British tone, the Range Rover quickly captured a large number of fans as soon as it entered the Chinese market.
As the star model of the traditional luxury brand, the new generation of Range Rover has not changed much in appearance, which is contrary to the subversive design concept that is now blooming everywhere, but this is exactly where I appreciate, subverting the traditional design although it attracts attention, but the traditional strong people like Land Rover to maintain the British brand tone is the most important place for consumers, because blindly catering to the trend of youth and sports is indeed too cheap.
The appearance of the new generation of Range Rover maintains family recognition while reducing unnecessary redundant lines and further removing edges and corners with simplified design means, and the entire body looks very smooth and has a strong sense of integrated design.
Thanks to the 5200mm length, the overall visual effect of the new car is extremely slender, and the lines of the knife and axe cut outline the unparalleled tough guy temperament. The biggest highlight of the new generation of Range Rover is in the tail, the hidden exhaust layout is slightly low-key, and the design of the taillights does not follow the flow to choose the through taillights, the taillight area is very small, the slender taillights with the through-line decorative strips and the bright black decorative strips of the lower bumper are exquisite and full of ceremony.
Of course, the details of the new car can also be remarkable, in order to echo the integration, highlighting the smooth characteristics of the body, the external glass and border are seamlessly combined, the iconic shark gill decoration is simplified to A-shaped decorative parts, and it is because of these well-intentioned details that the wind resistance coefficient of the new generation of Range Rover has dropped to a staggering 0.30Cd.
In the interior part, the new car as a whole adopts a brown and off-white stitching scheme, semi-aniline eco-friendly leather combined with ceramic and embellished with polished metal trim panels, the ultimate luxury feel comes to the fore, it redefines what is the new era of luxury.
In the power part, the fifth generation range Rover provides a 3.0T in-line six-cylinder gasoline/diesel engine, and abandons the old 5.0L V8 supercharged engine, replaced by a 4.4L V8 twin-turbo engine from BMW, with a maximum power of 530Ps and a peak torque of 750N·m. With the blessing of the V8, the acceleration time of the new generation of Range Rover range rover is only 4.6 seconds per 100 seconds, which is very grumpy!
Write at the end
Standing at the inflection point of the new energy revolution, I have no doubt that the fifth-generation Range Rover can continue to defend the throne of the king of luxury SUVs, but while retaining the luxurious and elegant British pedigree, how will the Jaguar Land Rover brand face the new propositions put forward by the future electrification market? At least I want this "big tiger" to continue to exude its British charm in the market.