Looking at the Chinese auto market in recent years, although the SUV market is in full swing, the king status of the sedan has not changed. As the most competitive market segment, A-class cars can be described as a group of co-emerging and monopolized by joint venture brands for a long time.
How to break down the barriers of joint ventures in the powerful A-class sedan market? This is a challenge and opportunity for independent brands in recent years, BYD Qin with a dark horse posture to stand out, in October this year into the top three A-class cars, in November with a high-speed growth rate of 489% year-on-year to rank in the top three.
Self-reliance opens a new chapter in the A-Class
According to the sales data of A-class cars in the Chinese market released by the Association of Automobile Manufacturers in November, BYD Qin sold 30,049 vehicles second only to Xuanyi and Langyi, ranking among the top three in sales of A-class cars, rewriting the market pattern of A-class cars. Among them, Qin PLUS sold 28,151 vehicles, winning the championship of A-class new energy cars for consecutive years. As of November, Qin PLUS's cumulative sales reached 145,520 vehicles, consolidating BYD's position in the A-class sedan market and ushering in a new era of independent and joint venture competition. Among them, Qin PLUS EV won the championship of A-class pure electric sedan for consecutive years, continuing to lead the new energy market.
If sales are the best feedback from the market to the product, then the award is the industry's best annotation to the product. AFTER winning the "China Heart" 2021 Top Ten New Energy Vehicle Power System, BYD Qin PLUS DM-i has recently won two awards: "Best New Energy Model of the Year" and "Top Ten Models of the Year" in the 2021 China Car Annual General Election.
Production and sales are upward, leading the new energy hybrid market
New energy vehicles have developed rapidly in the past two years, and the market penetration rate has become higher and higher. According to the statistics of the Association of Automobile Manufacturers, in November, there was a situation in which fuel vehicles contracted and new energy vehicles increased significantly, and BYD ranked first in the sales list of new energy manufacturers with 491245 vehicles from January to November, an increase of 219.4% year-on-year.
Among them, the new energy passenger car market diversification force, BYD, SAIC, Great Wall, GAC performance is relatively prominent, traditional car companies highlight eye-catching, especially BYD pure electric and plug-in hybrid two-wheel drive performance is stronger, with 90142 units of sales far ahead of the leader.
In November, BYD's plug-in hybrid sales continued to rise, with DM model sales reaching 43,984 units, driving the growth of affordable plug-in hybrids into a new bright spot. As a hybrid model, Qin PLUS DM-i, with the blessing of economy and ultra-long endurance, has the product strength to compete with Xuanyi and Langyi, and maintains a steady upward trend.
Product advancement Technology drives the continuous development of DM-i
BYD's market performance this year is quite excellent, of which DM-i super hybrid platform technology is indispensable. In the A-class car market, the price of the vehicle equipped with DM-i is only 10,000-20,000 yuan higher than that of the same fuel vehicle, but the economic fuel consumption is only 3.8L/100km, and the mileage can reach 1200km.
For consumers, safety and battery life are one of the important criteria for considering new energy vehicles. BYD's blade battery is better balanced, blade battery is mainly based on lithium iron phosphate system, the main concept is safety. Through the special design of the blade battery, BYD lengthens the width of the battery and reduces the thickness, while improving the structural strength with the help of the tightly arranged battery structure and the structural design of the honeycomb aluminum plate. This increases the volume utilization rate of the battery by 50%, thereby increasing the energy density, taking into account both safety and range.
In terms of performance, qin PLUS DM-i is faster, more economical, quieter and smoother, which also gives the same level of the main performance joint venture model a relative advantage. With the advantage of high-power motor, Qin PLUS DM-i zero hundred accelerated to 7.3 seconds, 2-3 seconds faster than the same level of fuel sedan, and the power was comparable to 2.0T high horsepower. Not only fast, but also stable.
Ultra-low fuel consumption is another highlight of Qin PLUS DM-i, and the high comprehensive endurance of 1245 kilometers under full fuel and full power has greatly enhanced the economy of the car. The actual measurement shows that even if there is no charging condition, in the case of power loss, Qin PLUS DM-i can still achieve a fuel consumption score of 3.8L per 100 kilometers. The problem of high energy consumption of fuel vehicles and the long-distance battery life anxiety and charging problems of pure electric vehicles have been perfectly solved on dm-i models. The 30-minute fast punch function improves the convenience of consumers' daily use.
In addition, intelligent interconnection is the strength of independent brands, more understanding of customers is BYD's persistence and pursuit, and DiLink 3.0 intelligent network system, cloud services, remote driving, mobile phone NFC car keys, vehicle OTA remote upgrades, mobile power stations and many other BYD black technology, giving users more travel fun.
Summary: In recent years, BYD has made full efforts in product technology and product layout, independent research and development of core technologies to achieve self-sufficiency, synchronous growth of fuel vehicles and new energy vehicles, and mutual achievements between excellent models and hard-core technology. Based on the comprehensive construction and construction of brands, models, channels and after-sales services, the competitiveness has become stronger and stronger, which has greatly enhanced the strength and confidence of the joint venture. On the track of new energy, Qin PLUS DM-i relies on BYD's innate advantages in the hybrid market, which is highly suitable for the market and is favored by consumers, becoming a leader in the new energy market and opening up BYD's first year of hybridization.