With the arrival of new consumer groups in the Z era, consumption iteration and consumption upgrading are brewing a new consumption revolution. For example, in the field of automobile consumption, the A+ class sedan market has entered a white-hot competition stage, the current market status quo is after the blue ocean before the Red Sea, before the Civic, Sagitar, after the Lynk & Co 03, Asiatic Lion / Lingshang, it is obvious that the battle situation is undecided Competition will only become more and more intense, and who will be the main ups and downs after the next few years?
Since the battle situation is undecided, is there still a chance for the GUANGQI Honda type (INTEGRA) that is now entering? As the "sister" model of the Civic, the model was officially launched on the evening of December 16, and the new car launched a total of 6 versions, the MT manual version was priced at 129,900 yuan, and the CVT version was priced at 142,900-166,900 yuan. For the coexistence of the two in the A+ class sports car market, it is easy to trigger the feelings of everyone who is both born and born, and no matter how, it is impossible to avoid the market comparing them.
At the scene of the type listing event, I chatted with a few old friends, Civic dominated the A+ level sports market for many years, and the price of the type did not seem to have much of a latecomer advantage, however, the other party replied to me and said, you don't understand young people! Hearing this sentence is directly confused, yes, do we really understand young people?
For example, in the past two years, second-hand car practitioners often encounter a phenomenon, many people spent hundreds of thousands of dollars to buy a BBA, and sold BBA for Tesla and Weilai for a year and a half. This kind of behavior is very confusing in the eyes of ordinary people, and I can't help but think, do we really understand the world of rich people? The reasoning is the same.
Return to the model, the first time the new car was launched is the MT manual transmission model priced at 129,900 yuan, with surprises in the accident, all models are equipped with 240TURBO high-power 1.5T engines as standard, it is no exaggeration to say that the model is more understanding of young people. The manual transmission model is priced at less than 130,000 yuan for any competitor is extremely lethal, and if you want to experience the unity of people and vehicles, ignite the extreme fun of driving, the manual transmission model is obviously more pure.
Before the new car was listed, many consumers who were interested in the type were worried that Guangqi Honda would set the "manual transmission" as a high-end version, because in addition to the belief in pricelessness, spending a high price to buy a manual transmission model did not have a strong ability to resist pressure, and they were more or less worried about the ridicule of the people around them.
Now the new car is listed, 1.5T high power + 6MT combination of less than 130,000 yuan of the price can be regarded as a cause of Honda powder carnival, from the pricing point of view, the manufacturer is very aware of the needs of young people, the author believes that the type of manual version will be a model with a market audience in the future, and its later sales performance is worth our expectations!
Separately carry the "manual transmission" version out to talk, lies in its uniqueness and price, for the manual gear, the author is highly recommended to choose, especially the pursuit of driving pleasure users, manual gear is cost-effective, but not cheap. Such as tire pressure monitoring, fatigue driving reminder, electric sunroof, 9-inch central control display, LED far and near lights, LED daytime running lights, etc., fully functional and practical.
Let's talk about the 1.5T + CVT version of the model to see which configuration is more worth choosing. In the automatic version of the grid, the engine, the transmission chassis and other three major parts are consistent, the power is not high and low power, so the analysis of the model is easier, the difference between the versions is mainly in the difference in configuration.
The basic configuration of the automatic transmission version is very rich, safety configuration, the whole series is equipped with 10 airbags, pre-tensioned seat belts and passive pedestrian protection, as well as lane departure warning, lane keeping assistance, road traffic identification, active brake safety system and other functions. In addition, reversing images, full-speed adaptive cruise, remote start, 10.2-inch LCD instrument + 9-inch central control screen, satellite navigation system, voice recognition control system, Honda CONNECT 3.0 intelligent guidance interconnection system are readily available.
There is no doubt that from the perspective of practical configuration, the technology version with a guidance price of 142,900 yuan meets the needs of almost 90% of users, first of all, the basic configuration is rich and diverse, and it also takes into account the cost performance, in line with the budget of more consumers. But my recommendation index is only four stars, and it would obviously be more attractive if the configuration comes with a sporty look kit like the tail wing and a more sporty R17-inch rim.
Therefore, in my opinion, the magic night technology version with a guide price of 149,900 yuan is obviously more suitable for young people, although it is priced at 7,000 yuan more than the technology version, but with the addition of a sports appearance kit, as well as R17-inch rims, and more leather steering wheels. However, from the appearance and interior, this version has more fashionable and sporty elements, and the appearance is more in line with the tone of young people.
The last recommended version is the deluxe version with a guide price of 152,900 yuan, which is 3,000 yuan more expensive than the phantom night technology version, although there is more master/substat seat power adjustment, but the vehicle is used by one person, without frequent driver changes, the features added by the deluxe version are not so important, and compared with the phantom night series, there is no sports appearance kit, it seems to have lost the soul of sports, so the recommendation index is Samsung.
The version further up is not recommended for everyone to choose, the main reason is the lack of cost performance, close to the price of 160,000 yuan, I recommend you to increase 20,000-30,000 yuan directly on the Accord, because the price difference of 2-30,000 yuan, A+ level and B level space comfort experience will have a significant gap, so, comprehensive analysis and comparison, I think the most recommended version is the guide price of 149,900 yuan phantom night technology version, followed by the guidance price of 142,900 yuan of technology version.
In today's 150,000-class car market, what kind of cars do young people really like? In the development of gasoline vehicles to 2021 today, more and more young people gradually diluted the influence of the brand, in addition to pure power performance, the pursuit of mechanical pleasure and can take into account luxury and comfort, there is no doubt that Guangqi Honda style more understand the needs of young people's car, the car in the guarantee of excellent mechanical quality, but also to provide you with a good travel experience, the type is obviously worth looking forward to.