BMW X5 domestic board nails
Photo: Ling Xiaofeng
Edit: Mei Mei
From the news of BMW X5 domestic production in 2018, to the large-scale fermentation in 2020, and then to the dust settled in 2021, there have been many people paying attention, and it seems that BMW has not lost its word. A few days ago, in the 351st batch of "Road Motor Vehicle Manufacturers and Product Announcements" of the Ministry of Industry and Information Technology, the domestic BMW X5 was listed. Generally speaking, after the new car is announced by the Ministry of Industry and Information Technology, it will enter the official announcement, and then in the next 4-6 months, the new car will start the listing process. According to this progress, we should see the "true face of Lushan" of the domestic BMW X5 at the 2022 Beijing Auto Show (under the premise of holding it as scheduled), and if the manufacturer is more aggressive, it may open a pre-sale at the Beijing Auto Show.
This generation of BMW X5 is listed in 2019, normally it is also time for mid-term redesign, so the direct introduction of the domestic BMW X5 is the mid-term remodeled model, the appearance as a whole is consistent with the current model, only some details of the design adjustment, the interior part has not been officially disclosed, whether there are surprises is still unknown. However, one of the biggest changes in the domestic BMW X5 is that it has been lengthened, and it is exciting that the 3.0T inline six-cylinder engine has also been retained, which can be seen that BMW is paying more and more attention to Chinese consumers.
According to the public information of the Ministry of Industry and Information Technology, the length, width and height of the domestic BMW X5 are 5060/2004/1779mm, and the wheelbase is 3105mm; compared with the current model, the body length is increased by 130mm, the body height is increased by 3mm, and the wheelbase is lengthened by 130mm, which is visible to the naked eye. At the same time, the domestic BMW X5 can also be equipped with different styles of appearance components, including window trim, roof trim, brake calipers, exhaust trim and so on. In addition, the EDR automotive event data recording system has been added in response to the national call. In the power part, there are two engines, 2.0T L4 and 3.0T L6, the maximum power is 272 hp and 370 hp respectively, and the transmission system is all matched with the 8-speed manual transmission, which is consistent with the current model.
In the BMW family model, bmw X5 is undoubtedly a blockbuster model, from the first generation of models launched in 1999, to now it is the fourth generation of products, and even if it is positioned as a medium and large SUV, the bones also flow with the BMW brand's sports genes, which also sets the tone for other SUVs in the BMW family. However, although the BMW X5 has eye-catching sports attributes, the shortcomings are also very obvious, that is, the space is really not like this level of model. We know that BMW X1 domestic, replaced by the front-drive platform, but also extended, the space in the car can be described as a giant; BMW X3 original introduction, space is also OK, but not as good as the domestic BMW X1; BMW X5 Although the level is higher, but the space is not the first two.
So, someone joked, on the level, BMW X1X5. However, the domestic BMW X5 may change this situation, after all, the length and wheelbase have increased by 130mm, which is almost equivalent to the distance of nearly two punches for adults, which can theoretically bring more spare rear space. Of course, the specific performance can only be known after the official launch of the domestic BMW X5. It is worth mentioning that this generation of BMW X5 is based on BMW's current most advanced CLAR platform to build, and BMW 7 Series is consistent, as a medium and large SUV, but also luxurious enough, leading technology, rich configuration, I have to say, it is indeed quite fragrant.
Regarding the pricing of domestic BMW X5, there are various statements on the Internet, according to the price of the cash imported BMW X5 (69.99-83.99 million yuan), if the tariffs are removed, and then the necessary costs such as freight and customs declaration fees from the United States to China are saved, the price of the domestic BMW X5 will be not small (expected at 100,000 +), if it is true, it is indeed a surprise. However, do not be happy too early, according to the past situation, BMW X3 domestic production, the starting price only from 421,000 yuan of the 2016 xDrive 20i to 399,800 yuan of the 2018 xDrive25i, the difference is only 21,200 yuan without pain, if the domestic BMW X5 also imitates the domestic BMW X3, it can only be a white happy.
From another point of view, BMW may also maintain the positioning and dignity of the X5 medium and large SUV, and will not significantly reduce the price. And since the body size and wheelbase are lengthened, the relative cost will also increase some, more importantly, the guidance price represents the image of a brand, BMW is also a first-line luxury brand anyway, the domestic BMW X5 If the price is reduced too much, for example, than the same level of Mercedes-Benz GLE and Audi Q7 lower than 100,000 +, may give people a "fall" impression, let people feel lower than Mercedes-Benz, Audi one gear. Therefore, how to price it will be a very test of BMW's skills. In addition, in view of the performance of these BMW in the domestic market, the domestic BMW X5 will be bought even if the price is not reduced too much, and because mercedes-Benz GLE and Audi Q7 have not yet domestic news, the price of the domestic BMW X5 after the listing is estimated to be very firm, and may even increase the price, or add decoration, preferential? Think too much!
It is basically certain that the domestic BMW X5 will indeed bring some pressure to the two old enemies of Mercedes-Benz GLE and Audi Q7, but what is more pressure is the medium and large SUV models of second-tier luxury brands such as Lincoln Aviator, Volvo XC90, Cadillac XT6, Lexus RX, etc. This is also a "dimensionality reduction blow" from that point of view. Moreover, it is reported that BMW Brilliance Dadong Factory has planned an annual production capacity of up to 121,000 vehicles for the domestic BMW X5, which is far higher than the sum of the annual production capacity of Mercedes-Benz GLE and Audi Q7, and it seems that the domestic BMW X5 is really planning to do a big job.
Why is the BMW X5 domestically produced?
Further news about the domestic BMW X5 is yet to be released later, next, let's talk about why the BMW X5 is domestic. Some people think that it must be for sales, indeed, this is one of the purposes, but in fact it is not so simple. Because in the segment of luxury brands in large and medium-sized SUVs, few manufacturers currently choose domestic, such as Mercedes-Benz GLE, Audi Q7, Volvo XC90 and Land Rover Discovery, etc. Domestic Lincoln Aviator and Cadillac XT6 are actually not as good as the previous imported models. The BMW X5 is also one of the best-selling luxury medium and large SUV in China, with monthly sales basically maintained at about 4,000 units.
BMW announced in 2018 that it would localize the BMW X5 in 2022, before that, the BMW Group would increase its capital by 3 billion euros to BMW Brilliance, increasing its stake in BMW Brilliance from 50% to 75%, and the acquisition will be completed in 2022. Synthesizing this information, for BMW, if bmw X5 is domestic, according to the previous 50:50 share ratio, BMW can only get half of the profits, and after the capital increase, bmw side can get 25% more profits, although the capital increase cost 3 billion euros, but in the long run, as a profit cow domestic BMW X5 and so on to bring benefits far more than investment.
At the same time, the BMW X5 (including BMW X7) currently sold in China is actually produced from the Spartenburg factory in the United States, and it is not a German product. Although the domestic selling price is not low, but the corresponding cost is also higher, in addition to tariffs, from the United States through the sea to China need to cross the Pacific Ocean, the entire transportation process takes a very long time, and there is a risk of uncontrollable. In addition, the impact of the Sino-US trade war is not beneficial to China, the United States or multinational companies in the cracks. Under all kinds of unfavorable factors, BMW decided to domestic BMW X5, on the one hand, can increase the price advantage, increase sales; on the other hand, can save a lot of additional expenses, get more profits, why not enjoy it!
Not only that, with the rapid rise of China's automobile industry, car-making technology and car-making technology have been comprehensively innovated, and the quality of domestic BMW is not worse than that of imported models. According to the factory ranking inside BMW, BMW Brilliance Tiexi factory in northeast China is more reliable than the American factory, and the workmanship of the current BMW X5 cannot fully satisfy consumers, and the domestic BMW X5 may be able to do better.
In addition, according to BMW's planning, in the future, the domestic BMW X5 will not only supply the Chinese market, but also hope to export overseas, BMW Brilliance's Shenyang factory, fully capable of serving as BMW's other overseas factories manufacturing responsibilities. In this way, the domestic BMW X5 is simply a printing machine. Moreover, there is a precedent for the export of locally produced models in China overseas, and Chinese manufacturing has long been well-known in the world, and the product quality is completely trustworthy. Under the leadership of the domestic BMW X5, perhaps the localization of luxury medium and large SUVs will become a trend. For example, there has been news that the domestic Volvo XC90 will be put into operation at the Volvo Chengdu factory in the future. Next, domestic Mercedes-Benz GLE, domestic Audi Q7, etc., will it be far away?
Write at the end
BMW X5 domestic production is more beneficial than harmful to consumers or BMW manufacturers, with the influence of BMW X5, its domestic production will officially open a new chapter in luxury medium and large SUVs, BMW is not the first domestic extended brand, but may be one of the brands with larger benefits in the length of domestic new cars. There is no further news about the final price of the domestic BMW X5, if it can bring surprises like lengthening, then the domestic BMW X5 will be very promising in the future.