Under the wave of vehicle electrification, everyone wants to share a piece of the pie.
This is not after Xiaomi, OPPO, Foxconn and other "outer circle field" giants, there is another company to enter the game to build a car, it is a calf electric vehicle.
Consumers familiar with the field of electric bicycles should be well aware of the Maverick electric vehicle. From 2015, it began to launch the first smart lithium battery electric vehicle, to this year's successful listing on the NASDAQ bell in the United States, and its product sales have also risen with the popularity of the listing and product dissemination, which is the current Net Red electric vehicle brand.
While continuing to deepen the field of electric bicycles, Maverick Electric Vehicles has also begun to enter the field of new energy vehicles. And recently officially released the NIUTRON brand, the brand's Chinese name is "self-traveling home", will focus on the field of intelligent high-end new energy vehicles.
According to public information, as early as November 2018, the NIUTRON (Self-Youjia) car manufacturing project has been approved, the brand headquarters is located in Beijing, the R & D center is located in Shanghai, and the R & D and intelligent manufacturing base is located in Changzhou, and it is interesting that the ideal car factory is also here.
At present, the company's core R & D team is close to 1,000 people, all from mainstream first-line automobile companies at home and abroad, with an average working experience of more than 10 years, and it has been reported that it has hired the design team of Xiaopeng P7 with high salaries.
At the same time, NIUTRON will also develop the Gemini twin platform, determine the two technical routes of range extension and pure electric, and create a variety of models on this basis, which are equipped with steel and aluminum hybrid bodies, equipped with intelligent cockpits, and more advanced automatic driving systems.
It is understood that the first model built based on the platform or positioned as a 5-seat medium and large urban SUV, named "Self-Traveling Home NV", adopts two driving forms of extended range and pure electricity, and can be officially listed in the first half of 2022 as soon as possible, accept bookings, and officially roll off the production line and deliver in September. It is worth mentioning that the car targets the competition as the ideal ONE.
In addition to the clear information of the first model, another model product of NIUTRON (self-touring) was also exposed on the Network.
As can be seen from the picture information, the car is named NIU 4 Fun, the overall shape is novel and sci-fi, positioned as a four-seat small pure electric vehicle, wheelbase 2010mm, endurance of about 400km, priced in the range of 70,000-80,000.
Of course, the information of this model product has not been officially confirmed, more is the beautiful vision of netizens, but if it is mass-produced according to such a rendering, it should also capture many fans and potential consumers.
In addition, in terms of marketing and sales, in the future, NIUTRON (self-traveling home) will also be the same as the current new power car companies, using the way of self-built brand direct stores to lay their own sales channels, and the national unified price.
Standing under the outlet of new energy vehicles, it is understandable to want to get a share of the game.
However, before exposing too much technical reserves, it is inevitable that consumers will worry about their subsequent market prospects. After all, in the range extender hybrid technology route, there have long been layouts such as ideal, Lantu, Xilisi and other powerful models, and on the pure circuit line, it is also necessary to face any model product in the price range of 6 to 1 million yuan.
Moreover, the technology that is currently entering the high-end play is still secondary, the most important thing is the capital operation behind it, you know, Li Bin, the founder of Weilai, once said that there is no 20 billion funds to play, and there are also 100 billion yuan of cash reserves of Xiaomi Group behind lei jun car to support, so what capital does NIUTRON (self-traveler) have to compete?
As for the follow-up market trend, let's wait and see.
Netizen comments
Netizen 1: The market environment of electric vehicles and two wheels is not the same, and the Mavericks, as a latecomer, have no basis for setting high prices. Unless mavericks don't care about market share.
Netizen 2: Looking forward to the first car work of the Maverick, will it be as amazing as when the Maverick N1 was launched
Netizen 3: Change your name to NIU Happy
Netizen 4: The English name is good, the Chinese name is not good, and now freedom is not a good word.
Netizen 5: It seems that it is aiming at the ideal, and we should first make a good and affordable model to earn word of mouth, and then do high-end.