The overall situation of the new energy automobile industry in 2021 has been determined, and the annual sales volume is expected to be about 3.4 million vehicles, setting a new high, far exceeding expectations. The trend of new energy vehicles is unstoppable.
In this context, the Electric Vehicle Observer and CyberCar teams, which have long reported and studied new energy vehicles and intelligent vehicles, once again brought their annual conference, the 2022 Electric View Conference. On December 18, 2021, the conference will be held in the form of a webcast.
The theme of this conference is "Trends, Scenarios, Cases". This is the perspective and methodology of "Electric Vehicle Observer" and "CyberCar" to observe the development of the intelligent electric vehicle industry, and it is also the highlight of this conference: the conference not only presents the 10 general trends of intelligent electric vehicles, but also looks for 8 special observers to share annual analysis and forecasts in 8 subdivided scenarios, and 6 high-level speeches of enterprise cases to share first-line practical experience.
The 2022 Dianguan Conference is already the third session. In 2019, the first Dianguan Conference emphasized cases, which were in the downturn of the development of new energy vehicles, and the conference strived to share 10 cases to bring inspiration and hope to the industry and enterprises.
The 1st Dianguan Conference
In 2020, the theme of the second Dianguan Conference was "Case + Scene", when China's new energy vehicles resumed growth from the trough, and the conference hoped to show the initial achievements of new energy vehicle applications through the combination of cases and scenarios. The concept of scene is proposed because the key to finding application scenarios in the early stage of new technology is to find application scenarios.
The 2nd Dianguan Conference
The background of this year's electric view conference is that the new energy automobile industry has grown more than expected, and the penetration rate of new cars has approached 20%. The tide of vehicle electrification and intelligence is surging forward. Ouyang Minggao, academician of the Chinese Academy of Sciences and vice chairman of the China Electric Vehicle 100 Association, predicts that China's new energy vehicle sales will be between 7 million and 9 million in 2025 and between 17 million and 19 million in 2030.
This is both an opportunity and a challenge for enterprises: the opportunity is the great prospect of the market; the challenge is that they need to quickly recognize the end of the intelligent electric vehicle under this trend and formulate the correct development strategy.
Specifically, in terms of agenda, the 2022 TVCON Conference sets out:
1 talk show - annual trend talk in the intelligent electric vehicle industry;
8 Big Observer Presentations – Invite our trusted observers to conduct field-specific analysis and prediction;
6 case presentations - invite companies that have made strong explorations in the industry and achieved good results to share cases.
Top 10 Trends in Smart Electric Vehicles
Looking back at the past reveals the law and looks forward to the future to embrace the trend. In the first phase of the conference, Qiu Kaijun, founder and editor-in-chief of Electric Vehicle Observer, will bring an annual lecture on the top ten trends of new energy vehicles.
Qiu Kaijun once served as the editor-in-chief and CEO of the first electric network, and has long been concerned about the field of new energy vehicles and has done in-depth research and exploration, and founded the new media "electric vehicle observer (evobserver)" in 2017, focusing on and interpreting the development of the new energy automobile field and industrial chain from multiple dimensions such as product market, scientific research technology, policies and regulations, and industry development.
This speech is his summary and reflection after years of observation in the new energy automobile industry. He summarized the development of new energy vehicles into ten major trends: (1) intelligent electric vehicles entering the stage of popularization, (2) intelligent driving landing, (3) new marketing of intelligent electric vehicles, (4) supply chain expansion and upgrading, (5) infrastructure entering the second half, (6) global collaboration, (7) cross-industry technology integration and innovation, (8) double carbon backwards, (9) intelligent enterprise organization, and (10) capital pursuit.
Eight observers in eight fields
In the keynote speech, the conference invited eight observers to share their research results in the field of deep cultivation.
In the intelligent electric popularization sector, the conference invited Li Jinyong, executive president of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce, as a special observer.
Li Jinyong has many years of experience in automobile marketing, and under his leadership, Subaru Automobile has won the love of many Chinese consumers, and the annual sales of automobiles have doubled many times. Nowadays, it is deeply rooted in the marketing of new energy vehicles, and has a precise grasp of consumer demand and the development trend of car companies' products.
In the intelligent driving landing section, the conference invited Yuan Wenbo, a partner of Roland Berger.
Wenbo Yuan is a partner of Roland Berger and an expert in the field of strategy consulting in the automotive industry, with more than 10 years of management consulting and industry management experience, and has provided industry insights and helped many Chinese and foreign automotive OEMs, parts companies, dealers and investors make strategic decisions.
In the new marketing section of intelligent electric vehicles, the conference invited Zhou Lijun, president and chief analyst of E-Car Research Institute.
Zhou Lijun has many years of industry observation and market prospect research experience, the main research areas are the evolution of china's car market and car company strategic analysis, good at finding market segments according to the trend of population development, proposing that car companies should "new four modernizations": comprehensively turn to middle age, taking into account singleness, feminization, and grandfather.
In the supply chain expansion and upgrading section, the conference invited Zhu Yulong, the founder of Automotive Electronic Design.
Zhu Yulong has many years of experience in OEMs, technical masters, is a special author of a number of media platforms, strong industrial analysis ability, large number of article output, high quality, high visibility in the industry, but also the investment circle relies on the opinion leader.
In the infrastructure sector, Huang Shan, co-founder of "Electric Vehicle Observer", personally went down.
Huangshan, joined the first electric power in 2011, visited hundreds of enterprises in the industrial chain in the past few years, and witnessed the development and rise of important enterprises in the industrial chain. In 2015, he entered the charging industry as the CEO of the charging pile APP, and from 2019 to 2020, he served as the general manager of the Charging Service Center of Lianhang Technology. Huangshan has close ties with enterprises in the charging industry and has a deep understanding of the industry.
In the capital pursuit sector, the conference invited Cui Yan, chief analyst of the automotive industry of Huaxi Securities.
Cui Yan, 10 years of research experience in the securities industry, was the chief analyst of the automotive industry of Tianfeng Securities, Guojin Securities and Minsheng Securities. He has won the Crystal Ball Awards in previous years, focusing on the research of the four modernizations of automobiles (electrification, intelligence, networking, and sharing), and is good at digging deep into investment opportunities in industry changes.
In the double carbon inversion sector, the conference invited Liu Bin, chief expert of China Automotive Technology and Research Center and deputy director of China Automotive Strategy and Policy Research Center.
Dr. Liu Bin himself has directly participated in the development planning of the new energy automobile industry, subsidy policies, exemption from vehicle purchase tax, automobile consumption promotion and other policy research work. At present, it is entrusted by the Ministry of Industry and Information Technology to conduct the "Roadmap Study on the Implementation of the Carbon Peak and Carbon Neutral Automobile Industry". The research results of the Political Research Center are worthy of attention.
In the intelligent organization section, the conference invited Hu Saixiong, head of Huawei's front and rear cadre departments
Hu Saixiong, who has served as Huawei's human resources director and head of Huawei's reserve cadre department, is the head of the editorial board and main writer of Huawei's human resource management philosophy, and one of Huawei's "Blue Blood Ten Masters".
Six case presentations
In terms of specific cases, the conference invited 6 companies to share.
In the field of intelligent electric popularization, the conference invited Zhou Jiang, chief marketing officer of Nezha, to share the case.
In November, Nezha Automobile's single-month delivery exceeded 10,000 for the first time. According to the delivery volume, Nezha has squeezed into the first echelon of new forces car companies, breaking the monopoly of "Wei Xiaoli". Nezha through the grounded products, let intelligent driving into the homes of ordinary people, is the most typical case of intelligent car popularization.
In the field of intelligent driving landing, the conference invited Liu Feilong, founder of Hongjing Intelligent Driving, to share the case.
Hongjing Intelligent Driving, which was only established in 2018, may not have entered the market early, and the development speed is amazing, setting a record of winning 5 mass production projects in 1 year, including orders from traditional OEMs and new forces of head car manufacturing, covering passenger cars and commercial vehicles, and the landing speed is not fast. This case will present the application strategy of intelligent driving technology at this stage.
In the field of supply chain expansion and upgrading, the conference invited Yang Hongxin, chairman and president of Hive Energy, to share.
Hive Energy is a cutting-edge energy company, born out of Great Wall Motors. Since its high-profile debut in 2019, it has soared rapidly in the industry and is now a frequent visitor to China's top 10 installed power batteries. At present, it has accumulated more than 10 models, and there are also fixed points overseas.
The case of the hive highlights the great opportunities brought about by the era of intelligent electric vehicles. And whether you can grasp it or not, you have to ask yourself.
In the second half of the infrastructure session, the conference invited Huang Zhiming, chairman of Shanghai Zhida, to share.
Zhida Technology focuses on home charging, providing home charging services for car companies and private car owners. In the past 10 years, Zhida Technology has provided home smart charging products and nationwide door-to-door installation platform services for more than 60 brands such as Volvo, BYD, Great Wall, SAIC Volkswagen and more than 400,000 new energy vehicle owners.
For how to solve the dilemma of "family charging", especially how to solve the charging problem in the era of the popularity of smart electric vehicles, Zhida Technology has the right to speak.
In the capital pursuit sector, the conference invited Jia Guanghong, deputy general manager of BAIC Production and Investment, to share.
As one of the top 50 private equity investment institutions in China, BAIC Production and Investment currently manages more than 60 funds and more than 35 billion yuan of funds, including new energy, intelligent driving, travel and technology services, and high-end manufacturing. Star enterprises Such as Ningde Times, Fu Neng Technology, Yihuatong, Ronbay Technology, etc. have invested. Their investment in smart electric vehicles has entered the harvest period, and their experience and future judgments are worth listening to.
In the double carbon back pressure plate, the conference invited Qiu Lin, chief scientist of Envision Zero Carbon Products.
Envision Technology is a global green technology enterprise. Envision consists of three main business segments of its intelligent wind power and energy storage technology company Envision Energy, Power Battery Enterprise Envision Power, and Intelligent Internet of Things Enterprise Envision Intelligence. In the past 10 years, Envision has made extensive layouts in China, Singapore, Japan, the United Kingdom, France, Germany, Denmark, Norway, the Netherlands and other countries around renewable energy technologies, zero-carbon new industries and smart digital technologies.
The conference is held online, the official channel is https://mudu.tv/live/watch/general?id=o9rn288o, or scan the QR code in the following figure to directly enter the live broadcast page, collect the memorandum.
The official video number, Weibo, Douyin number and B station number of "Electric Vehicle Observer" will also broadcast the conference live.
In addition, the ten strategic cooperation media of the conference, Pulse, Understand Car Emperor, 36Kr, First Electric Network, China Industry News, Automotive Observation, EV Century, EV Vision, Che Yi tiao, and Electric Colt will also broadcast the conference, so stay tuned.