15,739 visitors from the industry, 3,115 forum participants, and 100 outstanding brand exhibitors with innovative vitality brought the most cutting-edge innovative products in the market to the scene for on-site display and tasting, showing the unparalleled charm of food innovation.
Choreographer: Jia Xin
来源：Foodaily每日食品 ID：foodaily
On May 11, Foodaily2024 Daily Food Innovation Expo came to a successful conclusion at the National Convention and Exhibition Center in Shanghai.
Global vision, China's opportunities, and industrial acceleration are still the unique features of Foodaily, and have attracted the attention of all walks of life. Just as many experts conveyed the unanimous view at the Expo, the key to breaking the situation is still "innovation".
Foodaily is committed to promoting food innovation, but also in the practice of innovation, we will combine the innovative content of different dimensions of the world, combined with the form of the exhibition, hoping to create a full-link stage for the food and beverage industry that can "stimulate food innovation", here is the highland of global innovation, and here is the field of marketing!
As we've received some feedback from the industry, Foodaily is different. That's right, we are using Foodaily's unique industrial thinking to create a highland of food innovation:
- Here are forward-looking innovative ideas: sharing between business leaders and industry leaders, collisions of hot topics... To create a vane of innovation in the food industry...
- Here is the world's carefully selected product innovation inspiration: 3000+ overseas carefully selected new products are tasted on the spot, from the product-brand-category-scene exclusive logic interpretation, not only display, high-concentration products and content, we take you to understand global innovation, but also the Italian national treasure star chef and the Italian embassy airborne scene, bringing 30+ Italian food...
- There are 1000+ innovative brands/products carefully selected by the authoritative award iSEE Global Award, which will be displayed in the iSEE Awards, attracting many audiences to stop and experts to record and interpret product trends and product selection...
- There are the most innovative and dynamic brands, live streaming, new product launches, product selection meetings and other marketing planning activities, working together to speak...
- There are also excellent innovative solutions to help product innovation...
According to official statistics, this year's CIIE brought together 15,739 visitors from the industry, 3,115 forum participants, and 100 outstanding brand exhibitors with innovative vitality, who brought the most cutting-edge innovative products in the market to the scene for on-site display and tasting, showing the unparalleled charm of food innovation.
01 Innovative ideas, many celebrities gather and collide
This year, Foodaily FBIC put forward the theme of "Industrial Chain Breakthrough and Co-innovation Bureau", which was recognized by the industry. At the same time, through the plenary summit, category & theme forum, 148 business leaders and industry celebrity speakers discussed the core value of the industrial chain ecology with brands and product decision-makers, and helped brands achieve subdivided category occupancy and sustainable and stable growth!
Different from the previous Foodaily FBIC Innovation Conference, this year's forum part of the forum combined with the current hot topics of the food and beverage industry, specially planned "New Protein Innovation", "Breakthrough in the Volume: New Packaged Coffee Machine", "Low GI New Food Generation" and other special topics, which will explore the growth path of the market segment through multi-dimensional dismantling of representative brand cases, roundtable discussions, concept co-creation, product tasting, etc.
In addition, Foodaily also cooperated with Douyin e-commerce to plan a special forum on health trends, which will focus on the health trend insight, category innovation, global growth strategy, and co-creation of new industrial ecology in the nutritional and health food industry.
02 Innovation inspiration, empowering local innovation with a global perspective, and accelerating industrial upgrading
"Global Innovation Tasting" is the core creative planning section of Foodaily FBIC, which is highly praised every year, and has been rated as a "nugget of inspiration" by countless brands and product decision makers.
This year, based on the concept of "global vision, local landing, and innovative solutions", Foodaily will continue to select more than 3,000 innovative products from more than 220,000 annual new products in 28 countries and regions, and divide them into five major sections: category innovation exhibition group, trend insight exhibition group, new XIU brand exhibition group, consumption scene exhibition group, and hot theme exhibition group.
At the site of the Global Innovation Tasting Exhibition Group, we and Xiaohongshu jointly immersed in the top ten consumption scenarios of the year, deeply dismantled and gained insight into the consumption needs of the scenes, and brought 300+ global innovative product cases and local innovative brand cases to provide ideas for brand product innovation and marketing, and help brands discover category opportunities and scenario marketing ideas under trend scenarios. At the same time, it attracted a large number of visitors and KOLs to take photos and check in.
It is worth mentioning that this year's global innovative tasting ushered in Italian national treasure star chefs and representatives of the Italian embassy to bring 30+ Italian delicacies to the on-site release and tasting.
03 At the highest moment in the industry, who won the annual award of the annual event of the leading authoritative award of food?
On May 9th, the 6th iSEE Global Awards Innovation Ceremony and Gilded Awards Ceremony will be held grandly, with an unprecedented scale of awards in the industry, and brands from all over the world and the upstream and downstream of the industry will witness the announcement of the ultimate awards in 10 categories of the 6th iSEE Global Awards. At the same time, as the industry's leading and authoritative award in scale, the iSEE Global Award has established the European Commission, officially launched iSEE globalization and iSEETOP100, and will continue to lead the innovation and development of the industry.
At the same time, 1000+ cases carefully selected by the iSEE Global Award were displayed on the same stage as the [iSEE Awards] and overseas authoritative awards.
04 A series of innovative and creative marketing activities of the brand with innovation and vitality were unveiled at the scene
This year's CIIE brought together outstanding brands with great innovation and vitality in China, who brought the most cutting-edge innovative products in the market to the exhibition and tasting. In May, the golden season of new product launches, we have carefully created an annual event consisting of 100 exhibitors, more than 1,000 iSEE Global Award brands and more than 3,000 carefully selected global innovative products.
It is worth mentioning that in order to let good products be seen by more people and demonstrate the innovation power of the outstanding brands carefully selected by the iSEE Global Awards, we specially planned the [iSEE Carnival], linked with the Douyin e-commerce 510 Chinese brand consumption season activities, with the theme of "showing off the true colors of health", providing a stage for brands to show their style, deeply cultivate the concept of healthy life, and lead the new trend of consumption.
The iSEE Carnival Offline Brand Experience Exhibition gathers 30 innovative brand exhibitors, online and offline, to jointly create a platform for exchanging innovation and experiencing new products.
05 Audience fun interaction and cloud reporting experience the global innovation journey
At this point, the annual report of Foodaily is complete, and we will continue to work hard and see you next year!