Dading over 80,000 who is buying the first batch of owners of the M9 Portrait announced: the average annual household income after tax is 920,000

Drive the house

2024-05-28 11:12Published in Henan

Fast technology news on May 28, Yu Chengdong called the "king of science and technology" M9 has been on the market for nearly half a year, currently holding more than 80,000 orders, more than 15,000 units were delivered in April, and there are still tens of thousands of orders to be delivered, so who is buying this car?

Recently, the well-known research agency Jielan Road released the portrait of the first batch of owners of the M9, it is reported that the research channel is the WeChat car owner group, 90 valid samples, covering 15 cities across the country, mainly in first-tier cities.

Age characteristics: In this survey, the average age of car owners is 37.3 years old, which is higher than the average level of the whole market, among them, car owners over 40 years old account for 30%, the marriage rate is 90%, and the average number of people living together is 4.2.

Educational work: Most of the first batch of owners of AITO M9 have a bachelor's degree or college degree, with a bachelor's degree or above, accounting for 67%, and the proportion is medium, and the proportion of those engaged in manufacturing, wholesale and retail is the highest, among them, many are merchants or entrepreneurs in traditional industries.

Household income: The average annual household income after tax is 920,000 yuan, much higher than the average level of the whole market of 300,000 yuan, of which 45% of car owners have an annual family income of more than 800,000 yuan.

Buying a car: Only 17% of owners said that the AITO M9 was the first car owned by an individual. For households, this proportion is further reduced, only 7%, and the proportion of household purchase and exchange is close to 55, while for individuals, the proportion of exchange is slightly higher.

Among them, luxury brands are the most important source of additional purchases, accounting for about 5 percent, in addition, there is a certain proportion of sports cars/high-performance cars in the additional purchase sources, such as Porsche 718, Mercedes-Benz GLE AMG, etc., the average driving age of M9 owners is 11.4 years, which confirms that AITO M9 users have rich car experience.

Comparison models: In this survey, 46% of car owners said that the core comparison model when buying AITO M9 is the ideal L9, and the rest of the models account for a relatively low percentage, and for the reasons for refusal to buy, the most important reason for finally giving up the ideal L9 is safety, intelligent driving function and intelligent cockpit function.

Car purchase decision: intelligent driving and intelligent cockpit are the reasons for buying a car with the highest mention rate, accounting for 67% and 65% respectively, followed by brand and safety, nearly 5 percent of car owners believe that brand is the main reason for car purchase decisions, of which 2 percent of car owners are completely because of the brand.

4 percent of car owners said that if the M9 is absent, they will not buy a car, 23% of car owners said that they would consider buying other models, which focuses on the ideal L9, and the remaining 37% of car owners said that they are not sure whether they will buy it, and will postpone the car purchase plan, with an average postponement time of 7.6 months.

Satisfaction: The overall satisfaction of the first batch of owners with the AITO M9 is 4.5 points, with the highest evaluation of intelligence and the lowest evaluation of service.

All of the above is from:

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