Per reporter: Li Shuo Per editor: Sun Lei
Since the beginning of this year, although the overall automobile market has been affected by the shortage of chips, the new energy vehicle market has always shown a state of upward and strong growth against the trend, and the overall sales structure has been stable. A few days ago, the data released by the Association of Passenger Vehicles showed that in November, the retail sales of new energy passenger cars in China were 378,000 units, an increase of 122.3% year-on-year and 19.8% month-on-month; from January to November, the cumulative retail sales of new energy passenger vehicles were 2.514 million units, an increase of 178.3% year-on-year.
The penetration rate of new energy passenger cars has also risen rapidly, with the domestic retail penetration rate of new energy passenger cars reaching 20.8% in November and 13.9% from January to November. Judging by the Federation of Passenger Vehicles, the penetration rate of new energy passenger vehicles is expected to exceed 20% next year. In 2017, 2018 and 2020, the figures were 2.1%, 4% and 5.8% respectively.
"China's market-oriented transformation of new energy vehicles has accelerated, and private consumption has surged. At the same time, the COVID-19 pandemic has amplified the demand of some consumers to travel by private car. In addition, the difficult supply of automotive chips that have swept the world has led to tight production capacity of some joint venture brands and lack of positions in the fierce market competition. Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Joint Association, believes that these three reasons are the main reasons why the growth of the new energy vehicle market this year exceeded expectations.

The monthly sales of 14 car companies exceeded 10,000
It is worth mentioning that in November, the new energy vehicle market showed a situation of "a hundred contending", with a total of 14 car companies selling more than 10,000 vehicles per month, a significant increase over before. Among them, BYD ranked first with 90,500 units; Tesla China ranked second with wholesale sales of 52,900 units; SAIC-GM-Wuling, the third place, sold 50,100 units; Great Wall Motor, Xiaopeng Motors, GAC E-An, Chery Automobile, Ideal Automobile, Geely Automobile, SAIC Passenger Cars, SAIC Volkswagen, Nio Automobile, FAW-Volkswagen and Hezhong Automobile ranked fourth to fourteenth, respectively.
"The demand for private travel brought about by the epidemic is strong, especially the demand for second vehicles in the autumn is hot, and the supply of traditional fuel vehicles is insufficient, providing space for the new energy vehicle market." This year's private new energy vehicle consumption demand has a new momentum, especially the potential of the new energy vehicle market has been fully released. Cui Dongshu said.
By model, the new energy vehicle market showed a strong growth in sales of high-end models in November, and the trend of low-end models was strong. Among them, the wholesale sales of A00-class electric vehicles were 108,000 units, accounting for 31% of the overall sales of pure electric vehicles in November; the sales of A0-class electric vehicles were 53,000 units; the share of A-class electric vehicles in the overall sales of pure electric vehicles in the month was 28%, which remained relatively stable; and the sales of B-class electric vehicles increased by 15% from October to 91,000 units, accounting for 26% of the sales of pure electric vehicles in the month.
Exports maintained strong growth
While the domestic market continues to be hot, the export performance of new energy vehicles in November is also good. According to data from the China Automobile Association, from January to November, China exported 291,000 new energy vehicles, an increase of 189.9% year-on-year. Among them, 37,000 new energy vehicles were exported in November, with an increase contribution rate of 32.9%.
According to the data of the Association of Automobile Manufacturers, in November, the top car companies in China's new energy vehicle export volume were Tesla China (about 21,100 units), SAIC Passenger Cars (6110 units), Great Wall Motors (426 vehicles) and BYD (404 vehicles), and the export volume of new energy vehicles of other car companies also continued to strengthen.
Some analysts believe that Tesla's domestic sales and exports show the characteristics of "guaranteeing domestic at the end of the quarter and usually supplying overseas", that is, the new cars produced in the first half of each quarter are mainly used for export, and the second half will be more invested in the Chinese market.
"At present, China's automobiles have accelerated the pace of going out, which is inseparable from the accumulation of technological innovation." With excellent new energy vehicle products, Chinese brands dare to enter the mature automobile market in Europe. Cao Guangping, an independent researcher on new energy vehicles, analyzed that compared with foreign brands such as German and Japanese, Chinese car companies have made efforts in the field of new energy, especially pure electric vehicles, earlier, and have obvious advantages in product research and development, quality verification, and the layout of the industrial chain such as power batteries.
The latest research report of CICC believes that the penetration rate of new energy vehicles in the global mainstream market is expected to break through the 10% critical point in 2022 and enter the steep stage of the S-shaped growth curve. China is one of the world's most important new energy vehicle markets and production areas, and it is expected that the penetration rate of New Energy Passenger Vehicles in China will reach 30%, 61% and 90% in 2025, 2030 and 2050, respectively. From a big automobile country to an automobile power, Chinese car companies are expected to enjoy the dividends of energy transformation, industrial upgrading and technological innovation, and realize the chinese brand to go global.
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