I remember that at the end of last year, Toyota Motor's head Akio Toyoda shelled new energy vehicles.
He said that compared with traditional oil vehicles, electric vehicles are more polluting and not environmentally friendly at all.
However, just one year later, on December 14, Toyota Motor held an electric vehicle strategy conference, and Toyota Akio brought 15 new electric vehicles to the press conference and announced the strategic planning and product layout for the next 10 years.
Toyota Motor CEO Akio Toyoda also announced that it will invest $35 billion by 2030 for the research and development of new energy vehicles and launch 30 pure electric models.
In fact, Toyota's research on solid-state batteries has not stopped before this.
It seems that this time, Akio Toyoda and Toyota are really anxious.
In the domestic market, the prospects of the new energy vehicle market in recent years have been very good. New energy vehicle companies represented by BYD and Tesla have also increased steadily in terms of sales.
Looking at Toyota, although there are also pure electric vehicle models in the domestic market, it can be described as very dismal in terms of sales.
Toyota's gasoline-electric hybrid models are not currently included in the ranks of new energy vehicles, and can neither be on the green card nor enjoy subsidies.
There is also Toyota's old rival Volkswagen, which has also launched the ID. series of models in the domestic market, ready to fully develop the new energy vehicle market.
In terms of market capitalization, Tesla's market value, which has been established for less than 20 years, has far surpassed Toyota and become the world's most valuable car company.
Not only the domestic market, but also in Japan, announced that it may ban the sale of fuel vehicles in 2035.
All this has forced Toyota to transform as soon as possible and enter the era of electrification.
According to Toyota's plan, the $35 billion investment is mainly used for the research and development of new energy vehicles such as pure electric vehicles, hybrid vehicles and fuel cell vehicles. Among them, the research and development costs of pure electric vehicles accounted for 50%.
In 2030, Toyota Motor's sales target for new energy vehicles is 3.5 million units, accounting for 75% of total sales.
In the domestic market, by 2025, 10 pure electric models, including Toyota and Lexus, will be launched.
Tatsuro Ueda, chairman and general manager of Toyota Motor China, also said that Toyota's bZ pure electric series models have been planned for 7 models, of which 5 models will be introduced to the domestic market.
At the same time, luxury brand Lexus will achieve 100% pure electrification in North America, Europe and domestic markets.
By 2035, Lexus will be fully electrified worldwide.
According to this view, Toyota is going to attack in an all-round way and officially declare war on Tesla.
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