【Mobile China News】The development time of smart phones is not long, but the plot has been maintained in a wonderful state, which can be described as "ups and downs every year" and "sparks every month". After looking back at the mobile phone circle in 2021, mobile phone China found that major brands continued to increase investment in technology and product fields this year, which made earth-shaking changes in the industry ecosystem. It can be said that from 2021, the mobile phone circle has entered a new era in an all-round way. Below, we will review with you a few "big events" in the mobile phone circle in 2021.
First, 5G strides forward
In 2021, China's 5G development has attracted the world's attention: more than 1.15 million 5G base stations have been built, with the world's largest and most technologically advanced 5G independent networking network, and 5G end users have reached 450 million households, accounting for more than 80% of the world. According to the development plan, in 2025, China will strive to have 26 5G base stations per 10,000 people, so as to achieve comprehensive coverage of cities and towns, basic coverage of administrative villages, and deep coverage of key application scenarios.
Second, the Hongmeng system turned out to be a world
Huawei's self-developed operating system "Hongmeng" is of great significance to the entire mobile phone circle. As the development of the mobile Internet industry with smart phones as the core enters a period of transformation, the Internet of Things has become a historic opportunity for the next industrial transformation, and Huawei takes the launch of the Hongmeng system as an opportunity to call on the upstream and downstream of the industry to work together to prosper the new ecosystem.
Third, Apple released the iPhone 13 series
Apple's performance with the iPhone 13 series is extremely eye-catching, with global sales of more than 80 million new machines. Even if the global mobile phone industry is affected by supply chain shortages, the momentum of the iPhone 13 series is still unabated, and it is expected to break sales records.
iPhone 13
Fourth, Xiaomi ranked among the top two in the world for the first time
Continuous investment in the field of technological innovation has enabled Xiaomi to achieve excellent results in market development. In August this year, Xiaomi Group announced its second-quarter financial report, and the smartphone business ranked among the top two in the world for the first time, with smartphone revenue of 59.1 billion yuan and global smartphone shipments of 52.9 million units.
Fifth, mobile phone brands deeply cultivate services, and Jingdong pushes the first mobile phone service festival
In addition to the rapid development of hardware, mobile phone services have also received more attention, the status of services in the mobile phone industry is prominent, and major brands have taken services as their core competitiveness and launched various service measures. For example, Xiaomi launched the "mobile phone accident insurance" service, and Huawei launched the "Huawei Hui repair one-price" service. In addition to the brand, Jingdong also launched the first Internet mobile phone service festival, through the old for new, one-stop multi-piece replacement, 9.9 service package and other quality services to provide users with more purchase options, improve the user experience.
Sixth, LTPO technology opens the era of intelligent panels
In 2021, LTPO has become the hottest new term in the mobile phone industry. Compared to LTPS backplane technology, LTPO's screen supports a wider range of adaptive refresh rates and consumes 15% less power.
7. OnePlus returns to OPPO "Euroga System"
As the head brand of domestic mobile phones, OPPO focuses on integration strategy this year. With the full integration of OnePlus mobile phones and OPPO, the two share the industrial chain and research and development resources, which is conducive to cost savings. On the other hand, "Oujia System" has three major brands at the same time: OPPO, OnePlus and True Self, and the brand matrix is more powerful.
Eighth, folding screen mobile phone outbreak
After more than two years of consumer market cultivation and continuous iteration and maturity of technology, the production capacity and user experience of folding screen mobile phones have been increasingly improved, and the market demand has increased significantly. In terms of brands, Samsung, Huawei, Xiaomi and other brands have successively launched folding screen mobile phones, and the folding screen market will face huge development space, and the mobile phone industry pattern will also change.
Nine, the return of the former mobile phone giants
This year, a number of former mobile phone industry giants have returned, looking for new opportunities in different ways. Coolpad, which has been left behind for a long time, has regrouped and returned to the mobile phone market, released a new COOL 20 series, and officially announced the financing of HK$833 million for mobile business expansion; Motorola also released a blockbuster new machine motoX30, the world's first new Snapdragon 8 mobile platform.
Although the impact of the epidemic and the market environment is still there, the overall growth rate of the mobile phone industry has slowed down, but with the further research and development, application and promotion of new technologies and new applications by major mobile phone brands and channel providers, and continuously increasing investment in market pain points and user experience, the mobile phone circle in 2022 will inevitably be more exciting, and the competition will become more intense.