On the new energy vehicle brand with the largest influence in China, if BYD recognizes the second, I am afraid that no one will be embarrassed to recognize the first.
Although the new forces have attracted much attention, their size cannot be the same as THATD. Although the traditional giants have outstanding strength, their technological accumulation and vertical integration capabilities in the field of new energy are still difficult to hope for BYD.
According to the latest sales data in November, BYD's sales of new energy vehicles have exceeded 90,000 units. Breaking the 100,000 mark is just around the corner.
Of course, the core of BYD's explosive sales growth is the blessing of leading technology. However, we must not ignore its rapidly improving channel service capabilities.
It's like a science and engineering man who knows more and more about the mind of the "goddess". From "drinking more hot water" to appearing in front of your eyes with a bowl of moist and beautiful soup.
The charm in this is really difficult to convey in three words and two words.
Therefore, Kung Fu Automobile came to byBYD's "Ocean Network" benchmark store in the south district - Foshan Yuhao Store. Here, we come together to discover the soul of BYD channel service "upward".
(1) The atmosphere is fresh, simple and exquisite, which is the taste of "ocean"
As we all know, the predecessor of BYD's "Ocean Net" is the "e net" that mainly focuses on pure electric vehicles.
After BYD adjusted the product system and strengthened the matrix of marine series products, the newly created "ocean network" has been more powerfully empowered.
The Foshan Yuhao store where we punched this time is the most benchmarking and exemplary 4S store in bydir's southern ocean network 4S store.
Coming to this 4S store with an area of 5,000 square meters, the atmosphere feels like it comes to you. There are more than 40 parking spaces in the customer parking area at the door alone. The store image using the design language of "Daystar" gives people a refreshing, fresh, simple and exquisite feeling.
Entering the over 1,000 square meters of in-store space, you will be greeted by a world map embellished by Daystar. The layout of the car purchase line in the exhibition hall is reasonable, concise and atmospheric. The interior is set up with areas such as Daystar display area, water bar area and video playback area, which is convenient for customers to watch cars comfortably and has the atmosphere of humanistic life.
The after-sales service area with wood grain color as the main color and green plants as the supplement, the overall collocation is soft, giving people a comfortable and natural feeling. The reception area adopts a 1v1 service reception.
In addition, the after-sales rest area is also arranged according to customer needs, reading area, TV area, technology experience area partition setting, do not disturb each other, let us enjoy a comfortable and comfortable leisure moment.
According to Kung Fu Automobile, Yuhao store has more than 40 sales elites, all of whom have undergone iron army training camps and store-side training organized by the manufacturer. Let consumers feel professional and confident sales service consultants from the moment they park and enter the door.
In addition, in order to strengthen the sense of customer experience, so that customers can buy a car worry-free, worry-free. BYD also provides professional many-to-one services. Specifically, it is for each car buyer to form a VIP car purchase service group, the whole process of fine service, and even send the car to the door, so that the car owner's car purchase process is as convenient as possible, giving the prospective car owner a first-class car purchase experience comparable to BBA and other luxury brands.
(2) Worry-free after-sales, professional and intimate to harvest the favor of "Di powder"
In addition to excellent pre-sales service, BYD Ocean Network's 4S store is also remarkable in the after-sales service link, and the highlights are continuous.
From the hardware level, Yuhao store has a maintenance workshop of 2,000 square meters, a customer rest area of 600 square meters and an activity area. The maintenance workshop is equipped with 21 workstations, 10 cranes, and 3 professional new energy maintenance parking spaces, which can provide professional maintenance services in an all-round way.
In terms of staffing, Yuhao store also has a team of nearly 20 professional maintenance technicians. Among them, there are 2 certified senior technicians and 5 general technicians. At the same time, it is also equipped with professional new energy vehicle testing equipment such as VDS and battery detectors, providing customers with reassuring and reassuring maintenance services for their cars.
In addition to these basic configurations, BYD's "Ocean Network" also provides a series of intimate and thoughtful humanized services, truly from the perspective of users, bringing you convenient and comprehensive service solutions.
For example, customers can view the maintenance progress and maintenance status of their car in the workshop in real time through the display of the mobile phone terminal or the customer rest area.
For customers who do not have time to enter the store, they can receive vehicles 24 hours a day through BYD's online pick-up and delivery service. At the same time, the service staff will also feedback the status and progress of the vehicle through WeChat to eliminate the user's worries. For users who often need overtime, BYD also provides a vehicle repair service after work on weekdays. The business hours are extended by 2 hours to 20:30 compared with the general 4S store.
In addition, the store has also set up a special fast maintenance channel to ensure that the fast maintenance is completed within 40 minutes. In addition, the BYD community has also launched a special "technician direct question" function, in short, users have any car, repair, maintenance questions, can get a direct reply from professional technicians.
In fact, it is under the blessing of this series of intimate and thoughtful services that more and more users choose BYD Ocean Network products. Even, after feeling a complete set of services from BYD, users took the initiative to become "Di fans" and "Amway" to relatives and friends around them. As a result, BYD's user network has also been continuously expanded.
It can be said that thanks to the blessing of a large-scale, professional sales and service network, BYD also has many service advantages that new forces have not had.
This kind of hardware + software "double advancement", the "two-way rush" between the brand and the user, is the soul of the "upward" of BYD's channel.
(3) Kung Fu shooting
By opening BYD's "Ocean Network" benchmark shop, Kung Fu Automobile fully felt the charm of BYD's "upward" and found the soul of BYD's channel service "upward".
From the release of the new LOGO at the beginning of the year, to the release of DM-i and e platform 3.0 technologies, new products have been delivered and listed, BYD's all the way up, sales have increased, which is the result of its pre-sales and after-sales quality services and user image shaping.
It is believed that BYD will make great strides towards a broader market on the basis of continuously responding to the needs of market development.