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According to the latest data, the retail sales of new energy passenger cars reached 378,000 units in November, an increase of 122.3% year-on-year, an increase of 19.8% month-on-month, and a penetration rate of 20.8%. It is worth noting that among a number of new energy manufacturers, BYD's sales are far ahead, which can be described as the leader. In November, BYD sold 90,142 new energy passenger cars, up 247.8% year-on-year, firmly occupying the first place in the sales ranking of new energy manufacturers. It is undeniable that the core technology is the fundamental driving force for BYD's brand upgrade, and it is also a sales booster. But has BYD, which has always been known as a "straight man of science and engineering", be able to give a satisfactory experience comparable to a luxury brand at the service level?
Dazzling, "dolphins sprouting"
We came to the BYD Ocean Network Yuhao 4S store located in The South China Sea of Foshan, and the new 4S store of BYD Dynasty Network is different, BYD Ocean Network 4S Store chose "Daystar" as the core design language, and used light gray aluminum-plastic panels and transparent high-brightness glass in the appearance, making the entire store stylish and simple. Daystar elements are dotted into the design of the physical curtain wall, indicating inspiration for hope and a lasting future. The design of the blue trim is inspired by sunny blue, and it weaves around the edge of the curtain wall, making the building more eye-catching.
Entering the store, the first feeling is that the store is very open, walking into the exhibition hall can bring people a sense of comfort, the first thing that catches the eye is the star of enlightenment dotted into a world map. The layout of the car purchase line in the exhibition hall is reasonable, concise and atmospheric. At the same time, since it is the 4S store of the ocean marketing network of this store, we can see that BYD Dolphin and e2 are placed in the double C position in the store, and there are also a lot of marine elements around the car, which is interesting and vivid. In addition, areas such as daystar display area, water bar area and video playback area are also set up inside the store, which is convenient for customers to watch cars comfortably and have a humanistic life atmosphere.
Of course, in addition to giving car buyers a bright car purchase space, an excellent 4S store is also important for after-sales service areas. The design of this area is based on wood grain color, supplemented by green plants, and the overall collocation is relatively soft, which will give people a more comfortable and natural feeling. The reception area adopts 1-on-1 service reception, providing each customer with exclusive sincere service. The after-sales rest area is laying out the layout partition for the needs of customers, the reading area, the TV area, and the technology experience area, so as not to disturb each other and enjoy a comfortable and comfortable leisure moment.
Details come first, and the strength is bursting
Quality service is an intangible asset of an enterprise, which can directly affect consumers' consumption decisions and evaluation of brands. BYD Yuhao Ocean Network 4S store is currently the largest and most standard pre-sale, after-sales in one of the Ocean Network 4S stores in the South District, the visual impact is shocking, so that customers are more confident in choosing the BYD brand, in addition to leading hardware standards, the sales characteristics of new energy vehicles are also unique. The store exhibition hall covers an area of more than 1,000 square meters, mainly displaying a variety of new cars of the marine system.
There are more than 40 sales elites in the store, after the iron army training camp and store-side training organized by the manufacturer, its professionalism is beyond doubt, and after the sales delivery, the service consultant will establish a many-to-one exclusive service WeChat group for you for the first time, and the service manager, the "sincere star" service consultant, the technical manager and the customer administrator are on standby at any time to solve all the confusion in the car process for the owner. In addition, if there are customers who cannot take time to pick up the car in the store, BYD Yuhao Marine Network 4S store can also provide door-to-door signing service to provide customers with worry-free and worry-free car purchase services.
What is more amazing is the one-stop service of the after-sales link, the store after-sales maintenance center is on the left side of the store gate, and after turning in, there are after-sales service personnel who come forward to warmly receive and guide registration. After registration, you can move to the after-sales lounge area. In the lounge, you can relax on a leather sofa with leg rests and snacks. There are also books shelves in the reading room, simulated racing cars in the e-sports area, table football, etc., so that everyone who comes to the store can find their own comfort zone and spend the waiting time comfortably. Even in order to facilitate the car owner to take care of young children, the store also has a separate mother and baby room, children's recreation room and other facilities. It can be said that basically all the leisure and entertainment items you can think of can be provided here, so that customers will not be bored during the waiting process.
In addition to enough leisure and entertainment hardware for the owner to relieve the fatigue, leaving more for the car itself, BYD Yuhao Marine Network 4S store has a 2000 square meters of maintenance workshop, a total of more than 20 workstations, equipped with 10 cranes, 3 professional new energy maintenance parking spaces, as well as VDS, battery detectors and other professional new energy vehicle testing equipment, a full range of the most professional maintenance services. And in terms of manpower, there are nearly 20 professional maintenance technicians in the whole store, as well as 2 certified senior technicians and 5 ordinary technicians. Whether it is queuing, maintenance, car washing several sets of processes do not require the assistance of the owner, the entire maintenance process can be viewed in the background screen, very intimate.
In addition, the pursuit of efficiency first BYD Yuhao Ocean Network 4S shop not only specially opened a fast maintenance channel, to ensure that the vehicle maintenance is completed within 40 minutes, and when the owner of the car is busy, can not take time for vehicle maintenance, but also provides free door-to-door pick-up and delivery service, by the exclusive driver for the car all the way escort, the service staff will feedback the vehicle status and progress through WeChat, no worries, it is worth noting that this service can receive vehicles 24 hours, And in order to meet the needs of customers for vehicle repair services after work on weekdays, BYD Yuhao Marine Network 4S store also deliberately extended business hours by 2 hours to 20:30.
epilogue
Born in 1995, the BYD brand operates across four major industries: automotive, rail transit, new energy and electronics. In 2003, the BYD brand grew into the world's second largest rechargeable battery manufacturer, and BYD Automobile, which was established in the same year, has always adhered to the development path of independent research and development, independent production and independent brand, and is committed to creating a truly high-quality and inexpensive national car. In 2006, the BYD brand began to lay out the electric vehicle platform, and two years later it was put into commercial mass production, and after 15 years of continuous polishing, BYD's achievements in the automotive field are obvious to all. In terms of brand service, BYD has always implemented the business philosophy of "service first, quality first", continuously improved service levels, optimized the rest environment, explored digital services, enriched service products, started from the details of the bits, and impressed customers with its own sincerity.
In the field of new energy, BYD is not only the leader of new energy vehicles, but also the leader of new energy vehicle service standards. According to the "2021 Automotive Industry Customer Service Experience Index Research Report", BYD Automotive After-sales has performed well in the four dimensions of typicality, application, advancedness and exemplary assessment, and won the title of "Excellent Case and Service Experience Model of Automotive Industry". The word-of-mouth fermentation of products + services is bound to further bring about the rapid improvement of BYD's sales volume and brand. It is believed that BYD will achieve further development to a broader market on the basis of continuously responding to the needs of market development.
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