The battle of this conference is comparable to the Evergrande booth of this year's Shanghai Auto Show, Toyota, which has been wobbling for many years, has finally opened a truly fully electrified, Lexus will also become a pure electric brand, and there will be no more Lexus with 12 seconds of acceleration from 100 kilometers.
Wen 丨 wisdom driving network Wang Shuoqi
Today (December 14), there is no warm-up in China, no posters, and Toyota released 21 electric vehicles in Japan in one go.
Akio Toyoda announced plans to invest $35 billion in electric vehicle development and expects to sell 3.5 million electric vehicles per year in 2030.
In addition, 15 new electric vehicles were released in one go, covering cars, SUVs, MPVs, sports cars, pickups, K-Cars, small BUSes, etc., basically all the models you can think of have been unveiled, and the lineup is comparable to the Shanghai Auto Show Hengchi Conference.
Gemini man Akio Toyoda no longer swings. (For details, see: Akio Toyoda: The Contradictions and Entanglements of a Gemini Man in the Age of Pure Electricity))
The first to appear is the Toyota bZ series, which has a total of five models, and in addition to the upcoming bZ4X, there will also be compact SUVs and large SUVs. Among them, the small crossover SUV is most likely a pure electric version of the CH-R, and its interior will be designed for the European and Japanese markets, but this appearance is only the appearance part.
「bZ SDN」
"bZ Small Crossover"
"bZ Compact SUV"
「bZ Large SUV（大型SUV）」
The bZ SDN is a mid-size sedan that Akio Toyoda describes as ideal for the first car, while the bZ Large SUV is a large SUV with a three-row seat layout that will also be the largest model in the Toyota bZ series.
「Pickup EV」
「Compact Cruiser EV」
「Small SU EV」
「Crossover EV」
「Sport EV」
Toyota has also unveiled a pure electric pickup truck model, as well as an electric successor to the FJ Cruiser, the Compact Cruiser EV. In addition, the new small SUV, cross-border SUV, two-seater sports car have launched pure electric models, plus the pure electric version of micro and medium-sized commercial vehicles, it can be said that the full coverage of the electric vehicle category can be said to have been achieved.
「Micro Box」
「Mid Box」
Lexus also brought 4 new models, including RZ, Electrified Sport, Electrified Sedan, Electrified SUV models, covering SUVs, sedans and sports cars respectively, of which Electrified Sport is the successor to LFA.
「RZ」
「Electrified Sedan」
「Electrified SUV」
「Electrified Sport」
▲ Lexus also predicted the launch of an electric coupe, which is expected to have a performance of 0-100km/h acceleration within 2 seconds and an endurance of 700km/ h
Lexus will also launch a large 7-seater electric recreational station wagon
In addition, Toyota will launch 30 electrified models (including pure electric, plug-in hybrid/HEV hybrid and hydrogen fuel) in 2030, while Lexus will transform into a pure electric brand.
At the same time, Toyota Motor China Chairman and General Manager Tada Tatsuro said that the bZ pure electric exclusive series of models has planned a total of 7 models, of which 5 models will be introduced to the Chinese market in the future.
In terms of pure electric models, Toyota and Lexus will have 10 EV models in China by 2025.
However, for the attitude of electric vehicles, Toyota Akio has not firmly agreed, he said that electric vehicles may not be suitable for everyone's needs, which is also an important reason why Toyota provides consumers with different choices and always adheres to the development of hybrid models.
Although the mouth is still reluctant, the 21 electric vehicles really say Toyota's choice.
Previously, as the largest automobile group in the world, it paid more attention to risk in the face of energy transformation, so it chose to walk on three legs, hybrid, hydrogen energy, and pure electricity.
Although the current practice is not explicit, it is clear that the status of pure electricity has been higher than that of hybrid and hydrogen energy, and it is precisely because of the previous contempt for pure electric vehicles that the progress of Toyota's pure electric models is much slower than the market.
When more than 200 new forces in China became less than 10, starting a price war, a technology war, when the BBA from flagship sedan to the entry model of the pure electric product line has been listed, Toyota in the Chinese market including Lexus only two poor oil to electric entry models, in the price is still a high-end route, the market response is also unsatisfactory.
Toyota is not without pure electric vehicle technology, Toyota has developed an exclusive platform for e-TNGA pure electricity. However, this platform has not yet achieved mass production of models, and the production of mass production models will wait until next year at the earliest.
Competitor Volkswagen's MEB platform, Hyundai's E-GMP platform has already launched exclusive models.
Therefore, before the mass production of Toyota's e-TNGA pure electric exclusive platform model, Toyota can only watch Volkswagen, Hyundai, and a number of pure electric vehicle manufacturers seize the market.
For the pure electric technology of Toyota's new car, there have been statements from BYD and GAC.
In September 2019, Toyota and GAC signed a strategic cooperation framework agreement to license hybrid technology and hydrogen fuel cell technology to GAC, and GAC's pure electric vehicle technology to Toyota.
In the cooperation of electric technology, GAC and Toyota have previously intersected - GAC New Energy's self-developed Aian S, the whole set of technology was introduced into the joint venture company GAC Toyota, the electric vehicle built was listed under the name of GAC Toyota iA5, hanging or GAC MOTOR LOGO.
Therefore, it has always been said that Toyota has come up with its own hybrid technology at the bottom of the pressure box in exchange for the pure electric technology of the GAC Group.
The cooperation between Toyota and BYD has also been laid out for many years, and the two sides have even established a joint venture to form BYD Toyota Electric Vehicle Technology Company.
So we have seen that whether it is GAC or BYD this year, the oil-electric hybrid technology has made rapid progress, BYD has DMi, and gac GS8 has an efficient oil-electric hybrid.
The 21 electric vehicles released this time believe that technology also has a deep relationship with BYD and GAC.
It's true that the ship is turning around, but at least Toyota completed the U-turn by the end of 2021.
In 2030, 30 electric vehicles will be released and 3.5 million new energy vehicles will be sold, which is not an ambition but a qualified level for Toyota's volume.
【Pay attention to the video number of intelligent driving, pay attention to the frontier of intelligent driving】