Wuling brand in a sense can represent the epitome of China's automobile industry, with the rapid change of the times, Wuling can do from Hongguang to KiWi EV such a leap, but did not stand at the tip of China's automotive industry, originally wanted to find out the reason, but then released.
This national brand once had an unparalleled period of glory, and now it can still win considerable people's hearts and minds by relying on urban electric vehicles, and I don't think I need to worry about it anymore. It is just a little surprised that this brand that best represents survival and struggle can always understand the needs of grass-roots people in the change of the times, which is also the meaning of the two words Wuling.
Invited to the Wuling Global Brand Center LING HOUSE@Shanghai located at No. 96 Tongren Road, Jing'an District, Shanghai, to experience and shoot, I thought it was just a lying shop exploration activity, but I did not expect that this LING HOUSE hid the artistic atmosphere that I originally thought should not belong to Wuling, it seems that my prejudice is the cause, I really should review it.
From a traditional point of view, the LING HOUSE store is undergoing an exhibition of KiWi EV, the full name is "ART'N KiWi Art Exhibition", and the KiWi EV "Fashion Gold" interior high-end version designed by Song Qian, the global spokesperson and creative director of KiWi EV, is the protagonist of the store.
Its inspiration comes from the custom model designed by Song Qian herself - the "Pig Little Eight" cute pet version, but the difference is that the former is an official mass production model, while the latter is only this one, which belongs to special modification works.
The high-end version of the production KiWi EV "Funky Gold" interior adopts the "Lotus Powder + Bei bai + Rolex Gold" color scheme, which is significantly more refined than the basic model, with new storage box covers, dashboard storage boxes, wireless charging mobile phone brackets and other convenience accessories, and upgraded 64-color mood lights to improve the mood of the car.
The interior material of the "Fashion Gold" interior couture version uses solvent-free environmentally friendly microfiber leather, and the soft coating is increased in a large area, covering more positions such as the steering wheel, the front and lower part of the dashboard, the door trim panels and armrests, the seat body, etc. The leather is made using Nappa process, the touch is more delicate and soft, and the detail texture is more advanced.
The panel in front of the co-pilot also provides customizable embroidery nameplates, and the embroidery content supports 4 Chinese characters or 8 English letters to enhance the exclusive customization experience. The exterior also provides 6 kinds of modern body colors, the store mainly displays red and white contrast carmine and green black contrast emeralds, relatively speaking, the emerald on the second floor visual texture is more colorful.
The above is what the car critics know and see from the perspective, but I noticed that this art exhibition has a description, "The public can enter for free from November 24 to December 22", then I may as well go in and walk around as a spectator, just like the usual tourist test drive activities, when I go through it as a "walker" by picking out the media's position, I can often get a different sense of what I see and feel.
LING HOUSE is essentially wuling brand experience center, but the first thing that makes a visual connection in the store is the coffee shop and the flower shop, from the noisy traffic in downtown Shanghai, stepping over a simple glass door, it enters this quiet and comfortable world, which makes me have a momentary trance, and even forget the purpose of the trip, just stand there quietly, watching the flower shop girl carefully take care of a cluster of flowers that are not gorgeous but very attractive, quietly healing the fatigue caused by traffic jams.
The first floor of LING HOUSE focuses on a young and open lifestyle, which is more life-like than artistic. The second floor is the Trend Art District, which promotes Chaochuang culture through various cross-border joint names, and various cross-border modifications will also be exhibited on this floor in the future.
The popularity of micro-urban electric vehicles has gradually developed from the convenient tool attributes to a diversified personality, and the life fit with the general public is also increasing, as many manufacturers have entered the market, the correct guidance of the healthy development of such models will be an important topic for manufacturers, the market, and even the user level to think about.
But from the macro to the micro, I am still amazed that the Wuling brand can complete the magical transformation, from wuling hongguang box goods to KiWi EV, and then to the future mini EV convertible, although the product system of Wuling is difficult to enter the market layer in the traditional sense of performance, but LING HOUSE's spiritual washing of people makes me understand, Wuling is still the Wuling that can understand the people's lives, the flag does not have to be planted at the peak, it is more difficult to always fly.
My eyes passed through the bar counter of the coffee shop, and outside the glass window of the back door was a corner of the small garden hidden under the high-rise buildings of the city, if the mood was right, I ordered a cup of coffee and sat in it, taking care of myself to create a mood, and if I was lucky, I could wait for a few moments of comfort to enjoy the relaxation of the whole body. In the corner of the downtown, different people are healing different decadence, but the way to cure is probably the same way.
This feeling is like a person after growing up, although he has experienced all kinds of beauty in the world, he is actually tired, and there is such an opportunity to suddenly return to his childhood time, holding a paper windmill to run and frolic in the countryside and grassland in the breeze, this simple, simple, poetic happiness, but more intoxicating, but I will also understand after intoxication that this feeling of happiness cannot be retained.
Therefore, it is easy to understand that Wuling's transformation is not deliberately pleasing young people, of course, I have not become old, but when we are numb to the materialistic flow of reality, the more simple happiness is, the easier it is to hit people's hearts, and only when the mind is free can we find the poetry in life, even if it is just a flower, a cup of coffee, or a moment of ease.
The author of this article is Kick Car Gang Liu Jianxing