As a bulk consumer commodity, cars do not have any "loyalty" in the domestic market. Having seen too many consumers, the first time to choose a car is also ignorant and half pushed, when changing cars, it is even more inclined to change a brand experience. If you choose one of the most "loyal" brands in China among ordinary car brands, Volkswagen must be on the list, and W handsome guy is a "god car party". Although our preferences are different, I have always felt that he is very happy to look at the manual Volkswagen Polo in his hands over the years, and that is enough. (Note: This story comes from a real case)
8 years of car replacement for 200,000 yuan class sedan / SUV
His 8-year-old Volkswagen Polo, which is still a manual model, is indeed a bit out of line with the current era. Space first of all, in addition to the reversing radar, the rear ratio of the reclining seat, this Volkswagen Polo basically does not have too many highlights to configure. Fortunately, the power is 1.6L, plus the silky manual transmission, as long as it is not fully loaded, he is still very slippery to drive. But upgrades are already necessary. Upgrading from small scooters to medium-sized cars of the same type of brand or SUV models with similar prices is a very common way of upgrading automobile consumption in China.
For the handsome man with the brand "faith", in fact, the choice is nothing more than SAIC Volkswagen's Passat, Tuyue, and FAW-Volkswagen's Tanyue and Maiteng and so on. And according to his understanding, the preferential margins of the current models of the Volkswagen brand are also not bad, even if it is in the sales stage of "price for volume", it seems to be a good time to sell. According to his current habit of opening a Volkswagen Polo for many years, it should be a natural idea to choose among saic and Volkswagen models, but he still decided to consider it from a product point of view.
In the end, his first choice was FAW-Volkswagen's Magotan model, why did he make such a choice? Let's still "press the table" here, first let's see how the situation is learned when we go to the FAW-Volkswagen 4S store.
The exhibition car can only be a "goldfish", and you want to wait for 2 months for the current car
After going to the FAW-Volkswagen 4S store, the situation seemed to be very different from what we expected. First of all, in terms of price, Volkswagen Magotan did have a period of great discount before, and the highest preferential range even achieved more than 40,000 yuan, but the current discount has been reduced to 20,000 yuan, and the tightening range is more than half. Taking volkswagen Magotan's 2020 330TSI DSG luxury model on sale as an example, after the cash discount, the "naked car price" is about 213,900 yuan. Combined with the estimated purchase tax of 18,929 yuan, the estimated insurance cost of about 6,000 yuan, and the estimated cost of about 500 yuan, the total price of the final full purchase of the car is about 239,329 yuan.
What supports this tightening of preferences may be the current state of Volkswagen's Magotan. According to the salesman of the store, Volkswagen Magotan currently has no existing car in all series, and it has been 2 weeks and has not arrived at the model. In the past 2 months, the store has only received 7 Volkswagen Magotans, which are basically based on the luxury type of 330TSI, and even fewer as high-end 380TSI models. The only vehicle in the shop that was used as a display was the one that was not allowed to be sold. If you choose to book, you need to wait about 2 months or so, so that whether you can mention the car before the Spring Festival will have to hit a big question mark.
Or do you like cars, and Maiteng has a higher priority by word of mouth?
Among the main options for 2 cars and 2 SUVs, he first excluded SUV models through test drives. Maybe the car had been driving for too long, and he might have been more accustomed to the more sensitive driving experience. And this is precisely the advantage of the car, the high vision of the SUV, and the advantage of high space, which did not impress him. Moreover, the two mid-size cars owned by Volkswagen are not afraid of the same class of models, or even SUV models at the same price.
After the "matryoshka doll" that has been spat on for a long time, the gap between Volkswagen Passat and Magotan in design is also getting bigger and bigger. Overall, the Volkswagen Magotan seems to feel more sporty and fashionable, while the Volkswagen Passat may feel a little more business-oriented. In the interior, the design of the Magotan through-type air outlet is also a popular element at present. Of course, passat's center console, which leans towards the driver's side, is also more flattering to his liking.
But in the end, the core competitiveness of the two cars is still quite close, and finally he chose to put the priority of Volkswagen Magotan before the Passat, or the results of the previous safety crash test. This accumulation of word of mouth led to the final psychological cues of his final choice.
Write at the end:
As for the two Volkswagen models of the same class, will there be a difference in the performance of the retention rate? Judging from the information queried on the Internet, a Volkswagen Magtend 2019 330TSI DSG Premium National V model has been on the brand for about 2 and a half years, with a mileage of about 35,000 kilometers and a second-hand car price of about 185,000 yuan. And a Volkswagen Passat 2019 380TSI luxury edition national VI model, about 2 years on the brand, the mileage of about 32,000 kilometers, the price of used cars is about 180,000 yuan. In addition to factors such as emission standards and the "loss" of the purchase tax on the shorter age of the car, the preservation of the value of the two cars should be relatively close, and perhaps Maiteng will be slightly better.
But in his mind, it is no longer important whether it is better or worse, and affected by the "big environment" of buying a car now, he can only choose to wait until next year to make a decision. Maybe there will be new models at that time, at least the price and the current car will be more worth looking forward to, in short, this Volkswagen Polo will accompany him more.