Author 丨 Cui Liwen
Responsible editor 丨 Cui Liwen
Editor 丨Zhu Jinbin
To be fair, the track of smart electric vehicles, from the current situation, is still too tempting.
After the first wave of "going to the sea" to start a car with Li Bin, Li Xiang, He Xiaopeng and other Internet people gradually faded, it ushered in the entry of technology oligarchies, traditional car companies, real estate companies and even head suppliers without interruption, and launched independent new energy brands.
They have more abundant resources in their hands, making the already fiercely competitive new energy chaotic war, and the pattern has become more and more confusing. And past experience tells us that "conservation of energy" is not a paradox, and if someone joins it, someone must die out.
Looking back at the past 2020, Sailin, Bo County, Byton, Singularity, The Future... Brands that once had a brief highlight moment and whose names felt well known, for a variety of reasons, natural disasters or man-made disasters, the final result was a collapse, leaving a chicken feather.
Unexpectedly, entering 2021, with the rapid expansion of the entire market, the outlet and opportunities stand there. Because of this, some of them seem to be still doing the "struggle" before they are on the verge of suffocation.
The future, the fall
When it comes to the future, perhaps most people are not strangers.
From the perspective of development nodes, the start of this new force car manufacturing is not much different from the current hot "Wei Xiaoli". At a time when many peers are still worried about the "quasi-birth certificate", as early as 2016, the future has obtained the new energy vehicle production qualification issued by the National Development and Reform Commission, and in 2018, it has obtained the new energy vehicle production qualification of the Ministry of Industry and Information Technology.
"Double certificate" in hand, in August of the same year, the future K50 positioning pure electric supercar was officially released, and the national unified price after subsidies reached 686,800 yuan, once surpassing the founding version of Weilai ES8, becoming the most expensive existence among the new forces in the same period. And such product positioning and the tone created soon accumulated a certain amount of voice for the future.
But when the future K50 was officially delivered to the owner, the poor feedback followed. In addition to the whole set of eye-catching leather bags, whether it is the comprehensive mileage, driving texture, or the comprehensive performance of intelligent dimensions, it can only be described as disappointment and bad. Reflecting on the data side, in the one and a half years of listing, the cumulative sales of the future K50 are only 131 vehicles.
The disaster is not alone, the company's business level, the future is also negative and frequent.
In February 2019, its parent company, Great Wall Huaguan, was exploded, and there was a serious arrears of wages and supplier payments. At that time, the future official replied, "The company does have problems in terms of funds, but it does not affect the payment of employee salaries." ”
Soon, the time came to the end of 2019, the future and its parent company Great Wall Huaguan appeared "thunderstorm", and the situation of arrears of employee wages continued to intensify. Under the vicious circle, in November 2020, the capital chain was completely broken, the country's first experience store in Sanlitun, Beijing, was closed, and the delivery center in Jingang Automobile Park was empty.
"The future is not dead, and it will not die."
In fact, as early as August 2020, Lu Qun, the founder of Qiantu Automobile, replied to the dilemma faced by the company in an exclusive interview with the media. Subsequently, he also added: "I think we should still have enough confidence and patience in the future." No matter what, the future will come step by step, tenaciously alive. ”
After January, the news of "holding hands" came from Qianye and Fano Motors. According to the main content of the agreement, the two will jointly establish a production base in Changde City, Hunan Province, providing technical and qualification assets by The Future, funded by Fano and cooperating with the company's international sales channels.
There is no doubt that the future has tried to "save itself" after suffering an irreversible blow. However, the above cooperation, as far as the feedback results at this stage are concerned, has not been exhausted, and has not set off any waves. In the eyes of more outside bystanders, the continued fall of this new force car is difficult to reverse.
Future, resurrection?
At the beginning of the year, when chatting with friends, I discussed an interesting topic, for all new car companies, leaving aside life and death, what is the biggest sadness?
The answer I gave was: "When you make a mistake, or when you make a difference, the whole industry seems indifferent, and even the desire to report and make suggestions is not strong, that is a real failure." "And the current situation facing the future is exactly that.
As everyone knows, just recently, after disappearing for a long time, its official WeChat public account, since December 2, suddenly resumed pushing, sent three tweets in a row, and announced in one of them that it would join hands with Goldenport Holdings and Blue Ocean Creative Cloud to enter the current hot meta-universe.
The specific content is: The future will develop the first meta-universe racing game based on blockchain technology, and at the same time combine online games with offline events to achieve a racing experience that integrates virtual and real.
At the same time, Creative Cloud provides cloud bases and digital content assets and related interactive technologies required for the event for the Future Meta-Universe Racing Game; Goldenport Holdings provides the racing venue and modification and maintenance team, and Future provides vehicle modification solutions and modified parts, ultimately achieving the goal of the three companies to jointly create offline GT events.
And in a tweet three days later, The Future also said: "I haven't seen you for a long time, I'm back again... Give yourself a flag, I want to work hard, publish more, beautiful presentation, gorgeous turn. ”
To be sure, with the very limited information available at the moment, it is uncertain what the future is up to behind all of these slightly psychedelic initiatives. Is it to completely break away from the identity of the main engine factory and take advantage of the wave of the rise of the meta-universe to give it a go? Or are you ready to start over, to resurrect again through the increments generated by the new energy market?
Everything still needs to wait and see, waiting for the answers that time will give you. But what is certain is that there are very few choices and adjustments left for land groups and future prospects at present.
Moreover, the pessimism brought about by the epidemic that cannot be dissipated for a long time is still fermenting, and it has also made vulnerable people from all walks of life fall into the abyss faster. Such a phenomenon is reflected in the past those who have faced the "wind outlet" surging new forces to build the body, depression, elimination, survival, a relatively harsh word, inevitably become the end of most people.
"Everyone can only face the dark abyss of life alone, the cliffs, the wind whistles, and they cannot save themselves." And who can rely on each other for a long time? ”
At the end of the article, I want to send a passage from "Spring Feast" to the future at this moment...